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Creating ROI in the future of AR/VR in Retail: How Retailers are using VR/AR to achieve growth, profitability, and customer experience goals. Hear directly from retailers and the tech companies they’re working with to uncover best practices, new technology and new ideas that are shaping the future of how we buy.
The Cherry Creek Innovation Campus (CCIC) is a new stand-alone college and career preparedness facility accessible for high school students in the Cherry Creek Schools, located in SE Denver Metro area. Opening in August 2019, the curriculum will be rooted in real-world skills and trade certifications ranging from the computer sciences to aviation to health sciences, this facility will offer students a new kind of bridge to college and viable, successful careers.
Part of the IT & STEAM Pathway at the CCIC will be Virtual Reality. The vision for the program is to help students learn how VR/AR is created, evaluate which industries do and could use VR/AR, and where there is a market for further development. VR/AR can be so beneficial in so many industries and help so many people, processes, and systems, and we are extremely excited so show students the entry to this incredible field.
The faculty at the CCIC is interested in partnering with businesses and industries that would benefit from VR/AR development, supplying students with problem-based learning opportunities.
More info here
Our 5G Committee is inviting speakers for a Webinar we are planning for May. Please email info@thevrara.com if you’re interested to present! And or let us know if you’re interested in Sponsoring this webinar.
The goal of the VRARA 5G Industry Committee is to pursue VR/AR focused use cases and requirements for 5G networks so as to ensure that the resulting specifications address the needs of this key industry sector.
VR and AR technology holds the promise to fundamentally transform how people interact with and experience the physical world, how they are entertained, and how services are delivered to them. We are at the cusp of this transformation, and, yet, it cannot happen unless the networks that will have to support these applications can deliver the required performance, e.g. latency on the order of several milliseconds. Edge computing is necessary to deliver such performance; while mobile networks, which today already provide pervasive global connectivity, are likely to continue occupying this central role
Join our Committee and representatives from carriers, network providers, and other industry leaders. More info here
Regards,
Alex Reznik, HP Enterprise & ETSI MEC Chairman
Jonathan Moss, Sprint
VRARA Co-Chairs
Sign up for our upcoming Global Summits in Boston and Vancouver here
"Behind the Smart Glasses: An Enterprise Journey to Augmented Reality with Telus & Atheer." The panel is designed to provide the audience with some insight about the exciting and pioneering work of two companies.
Panelists:
Parm Sandhu, Director of Network and System Operations, TELUS. TELUS Corporation is the fastest growing telecommunications communications company and #1 health IT provider in Canada. You'll hear from Parm about why TELUS is exploring the use of AR to improve the speed and quality of service work on its network across the country - and how the company arrived at the decision to do so.
Amar Dhaliwal, Chief Operating Officer at Mountain View, California-based Atheer Ltd. - which is one of the veteran companies in the still-young Augmented Reality enterprise software business and boasts a growing list of corporate customers for its AR platform technology. Amar will discuss about why companies across the industrial spectrum are looking to AR to solve many of their most urgent business challenges - and look at how those companies use AR to make money, save money, reduce risk and improve the productivity and safety of their workforces.
BOULDER, Colo. - The National Institute of Standards and Technology’s (NIST) Public Safety Communications Research (PSCR) division is hosting the Haptic Interfaces for Public Safety Challenge, which launched March 18, 2019. The division is seeking teams of haptic providers and developers to participate in a competition aimed at improving public safety operations with awards totaling up to $425,000.00. Partnering with NIST PSCR on this Challenge are the First Responder Network Authority, FirstNet built with AT&T, MSA Safety and the West Metro Fire Protection District (Colorado).
Public safety officials, such as firefighters, law enforcement and Emergency Medical Services (EMS) providers, work in a variety of environments that limit their senses and ability to communicate. Haptic interfaces, which use the sense of touch to send information when sight and sound are limited, might be a method to provide essential information in these situations. The Haptic Interfaces for Public Safety Challenge contestants are tasked with investigating the relevance of haptic interfaces for assisting in first responder tasks. The challenge also seeks to assess the potential for virtual reality environments as development tools for public safety technology.
“Our grant programs and prize challenges can help us make great leaps forward in solving public safety challenges by creating collaborations with innovators, industry, academia and the public safety community,” said Dereck Orr, chief of NIST’s PSCR division. “Virtual reality allows us to test and measure new devices — such as haptic interfaces — in realistic scenarios before they are deployed and relied upon by emergency responders.”
The Haptic Interfaces for Public Safety Challenge consists of multiple phases and will require the development of three haptic prototypes integrated into PSCR-provided virtual reality scenarios as well as a final haptic prototype embedded into a firefighter’s personal protective equipment (PPE) for a search and rescue scenario at a firefighter training center.
How to Participate
Interested haptic providers and developers can visit www.publicsafetyhaptics.com and Challenge.gov for more information on how to participate in the challenge. The challenge launched March 18, and applications to first enter the challenge are due April 22.
PSCR Background
Since 2002, NIST’s PSCR has worked to drive innovation and advance public safety communication technologies through cutting-edge Research and Development (R&D). PSCR works directly with first responders and the solver community to address public safety’s urgent need to access the same broadband communications and state-of-the-art technologies that consumers on commercial networks now expect.
See job post and apply here
Do you wake up in the morning excited about what cloud computing can do for customers of all shapes and sizes? Are you excited to be able to explain how AWS can be a great platform to build and run immersive augmented and virtual reality (AR/VR) experiences? Do you have a passion for helping customers understand how these technologies can make a big difference to their businesses? Do you have a knack for creating high quality marketing deliverables that crisply convey value propositions? Are you one of those rare technologists as comfortable working with engineering team as talking with a journalist? The Amazon Web Services Product Marketing team is hiring!
You will have the opportunity to define the strategy for how we communicate to customers about our AR/VR technologies. You will be responsible for defining our positioning and messaging to developers and technical decision makers, creating the most compelling content to help them understand the use cases and value propositions, and building the right programs to increase awareness and adoption. This role is responsible for designing and implementing marketing campaigns, programs and events that help developers become successful using AWS services. You’ll get to work on a growing business and have a big impact every day.
Here are some other qualities we are looking for:
Be great fun to work with. At Amazon Web Services, we have a credo of “Work hard. Have fun. Make history”. In this role, you will love what you do, and instinctively know how to make work fun. You will be technical and creative, and willing to take on any challenge and make a big impact.
Enjoy communicating with customers of all shapes and sizes. You will have a passion for helping customers of all shapes and sizes, from hot start-ups to established enterprises understand how our services can help take their applications to the next level.
Have an unbridled passion for technology. We are continuing to innovate at a rapid pace. The ideal candidate will be passionate about technology and helping articulate the most complex technical concepts in simple terms that make sense to customers.
Roles and Responsibilities
· Own the development of the value propositions, core content, marketing, and go-to-market strategies for Amazon Sumerian
· Craft & develop compelling audience-specific messages and tools (solution videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
· Work with engineering teams to distill key functionality and benefits into core product marketing messages
· Build and maintain positive relationships with industry analysts
· Identify and execute on breakthrough product marketing activities that reach target audience effectively
· Own website and social media content
· Work effectively across AWS with groups such as sales, business development, recruiting, evangelists to achieve business goals
Amazon is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation
· 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, technology investment banking, management consulting, or product management
· A Bachelors degree in marketing, business, technology, or relevant field of study such as computer science
· Ability to easily transition from high level strategic thinking to creative and detailed execution
· Demonstrated ability to work independently and autonomously
· Superior oral and written communication skills
· The candidate must also be a strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
· MBA and/or computer science, engineering, technology background is preferred
· 5+ years of product marketing or developer relations experience
· A bias for action for developing awesome marketing assets (product videos, web content)
· Demonstrated ability in launching and growing innovative technology products
· Demonstrated track record in crafting compelling positioning and marketing content
· A career path that demonstrates increasing levels of responsibility and a knack for driving and/or being associated with benchmark industry products/services
The VRARA Healthcare Committee will set industry standards for the meaningful use of immersive technologies.
We are committed to creating and sustaining the conditions that enable all healthcare practitioners to facilitate the transformative power of VR/AR to improve patient care worldwide.
We do this through our commitment to educate and unite healthcare providers around the globe on a single mission to disrupt current standards of care.
The VRARA Healthcare Committee is striving to become the number one network providing invaluable in- depth information for anyone looking to engage VR/AR technology for social impact within the realm of healthcare.
We invite you to participate in our Healthcare Committee! More info here
Regards,
Tim Moyer is the Lead of the XR Lab at Jefferson’s DICE Group. More info here
VRARA Co-Chair
Interested to present or demo? Email info@thevrara.com
VRTL is both an online editorial magazine and education platform. The Magazine runs stories, profiles and interviews with international makers & creators and hosts podcasts with top leaders in the industry.
The Academy launches with several introductory courses to give content creators and creatives insights in the VR production workflow and guide them through the transition from traditional to immersive storyteller.
Fresh design paired with high-level online courses helps people “Explore, Immerse and Learn Virtual Reality.”
More info here
Learn about the benefits and challenges of using an IoT platform to accelerate Augmented Reality solutions
Combined with IoT-connected data sources and historic product data from CAD files, Augmented Reality enables industries to deliver transformative experiences. Early-stage AR solution developers are seizing market-leader positions, while forcing competitors to reevaluate their business models and play catch up.
ABI research explores the realities of implementing AR solutions to help you:
Recognize the benefits and avoid hidden challenges of building AR applications
Understand the important role that IoT platforms and IoT data can play in building AR solutions
Learn how real-world companies are leveraging their existing data to create rich AR experiences
Also, we invite you to attend our VRARA Enterprise Summit, hosted by the VR/AR Association, that will take place on June 10th at the LiveWorx digital transformation conference at the Boston Convention and Exhibition Center. The full-day event will bring together the best minds in VR/AR from across the globe. Presentations from industry leaders will include VR/AR Enterprise topics on AEC, Aerospace & Defense, Manufacturing, Training, UX & Design, and much more. LiveWorx is the world's most respected conference for the enterprise to experience the most innovative and disruptive technologies — VR/AR, IoT, machine learning, blockchain, robotics and much more. 6500+ attendees are expected. LiveWorx is June 10-13. More info and get tickets here
InStage - Learn communication skills faster by getting data driven feedback in an ultra realistic environment!
The Horse - Using Amazon Sumerian and VR to remove sales barriers, increase engagement, capture sales leads & usage stats
ArcARNavigationSystem - this System guides you to where you are looking for by following arrows in 3D world by using image recognition
Button - A branded browser based VR escape room experience for the Oculus Rift and HTC Vive
Digital Healthcare Explained - AR Experience for Patient Education. Master students create visualizations of their professional know-how
Room of Keys: A lesson on enzymes - An educational virtual escape room
Prosperia - a job interview simulation builder and practice platform that can be integrated at enterprise scale
Sally, An Educational Preschool AI - An educational experience for preschoolers built with AWS Sumerian
ARC White Paper: AR in Manufacturing
By introducing augmented reality to factory floors, manufacturers are improving KPIs and more importantly—closing the skills gap.
By introducing augmented reality (AR) to factory floors, manufacturers are improving KPIs and more importantly—closing the skills gap.
Learn how manufacturers are using augmented reality to onboard new workers faster and to help workers of all skill levels become more effective.
Analytics and automation have changed manufacturing operations. Now, augmented reality is similarly transforming human operations. Manufacturers that have embraced AR are seeing newer workers develop skills faster and workers of all skill levels become more effective and responsive.
Download this free analyst white paper from ARC Advisory Group to learn how AR is driving value for manufacturers, including:
The most effective, mission-critical AR solutions for manufacturing
Which KPIs are being measured to recognize AR effectiveness
5 strategies for success to consider during AR planning
Also,
We invite you to attend our VRARA Enterprise Summit, hosted by the VR/AR Association, that will take place on June 10th at the LiveWorx digital transformation conference at the Boston Convention and Exhibition Center. The full-day event will bring together the best minds in VR/AR from across the globe. Presentations from industry leaders will include VR/AR Enterprise topics on AEC, Aerospace & Defense, Manufacturing, Training, UX & Design, and much more. LiveWorx is the world's most respected conference for the enterprise to experience the most innovative and disruptive technologies — VR/AR, IoT, machine learning, blockchain, robotics and much more. 6500+ attendees are expected. LiveWorx is June 10-13. More info and get tickets here
If you’re interested in sponsoring this publication, email info@thevrara.com
The VR/AR Association AR Cloud Committee has produced this white paper and we are seeking a sponsor to help with the Editing and Production costs. If you’re interested in sponsoring this publication, email info@thevrara.com
The world is moving towards a fundamental shift where our physical reality will soon blend with a virtual one. This idea opens up an entirely new frontier in which our experiences and our realities will be extended in ways we could have never imagined.
In this near future, the possibilities for AR are endless. Brands can attract and engage customers with more immersive and interactive experiences not bounded by physical constraints. Employees can learn how to operate equipments more effectively in complex assembly lines, reducing cost and risks for businesses. Students can visualize complicated diagrams in 3D, improving academic performance. Consumer products, instruction manuals and textbooks are just a small fraction of static objects that can be brought to life.
Up until now, AR experiences have been rudimentary and siloed primarily because they were hard to develop, hard to distribute and had no real demand. Most so-called AR experiences have been merely a simple 2D digital overlay on the real world with no real connection between the virtual content and our physical world. For example, in the original Pokémon Go, the AR characters do not understand the spatial context of the surrounding area.
In order to consume context-aware AR content in the physical world, it is necessary to understand the precise location and orientation of the viewer’s device. For mass adoption of AR to occur, content must persist in the real world across space, time and devices.
Table of Contents:
Introduction to the AR Cloud
Definition(s) of AR Cloud
Tech Giants Are Investing in AR
Building the AR Cloud
Use Cases
Indoor Navigation: Immersal
Productivity: YOUAR
Social and Gameplay: Ubiquity6
Events: Geogram
Conclusion
Authors:
Alex Chuang, Shape Immersive
Sam Beder, Ubiquity6
Mikko Karvonen, Immersal
Amy LaMeyer, WXR Fund
Gabriel Rene, VERSES
Colin Steinmann, Bent Image Lab / youAR
Steven Swanson, VERSES
Contributors:
Matt Miesnieks, 6d.ai
Kris Kolo, VRARA
If you’re interested in sponsoring this publication, email info@thevrara.com
You can also come see some of these companies at our VRARA Enterprise Summit at LiveWorx in Boston on June 10th. More info and tickets here
“Thanks to the folks at the VR/AR Association for moving the industry needle and serving as the connecting file for companies across the ecosystem. ”
There is a head scratching data point that I have been referencing lately: corporations collectively spend $350 billion on training each year. To put that in perspective, corporations spend more annually on training than the Gross Domestic Product of 83% of the countries in the world. And what are the results? Before we get there, think about the last time you experienced company training. Was it effective? Were you engaged? Did you remember anything? Answers are probably overwhelmingly no. And you aren’t alone. Most executives think that their company learning and development is ineffective and many employees do not think they are effectively trained to do their job and/or find their training useless. Read the full Foreword by Jay Fraser, Global Head of VR for Training at HP here.
The report features over 35 companies, for example:
In addition to featuring over 35 companies in detail, the report lists over 100+ companies who registered with our Directory. The infographic below is a sample of all the companies:
If you are interested to be featured in this report or sponsor it, email info@thevrara.com
The VR/AR Association is working on a report that will highlight VR/AR companies, Universities, and organizations involved in VR/AR in the UK. If you are interested in being featured in this report or to sponsor, please email info@thevrara.com
UK has the second largest video gaming industry in Europe, the fifth largest in the world, and is responsible for the release of some famous games including the Tomb Raider series. The U.K. also has a broad-minded attitude to job employment: university graduates are not tied to jobs relating to their degree programme and complete career changes are not unusual, creating an atmosphere of openness, exploration and flexibility. Together, this has all helped build interest in and experimentation with emerging technologies like VR/AR.
The report will specifically highlight the following:
Size of the local ecosystem market
Number of relevant companies in the ecosystem
List of companies and company info (size: number of employees, revenue; vertical, customers)
Reasons why company is based in the local ecosystem
Needs and hopes from and for the ecosystem
See examples of our other Reports here
And, below is a sample infographic that will be included in this report, which is generated by our Directory (so please make sure you are registered and your company info including logo is up to date.)
If you have any questions or are interested in being featured in this report or to sponsor, please email info@thevrara.com
Participate in our upcoming Summits in Boston, Europe, and Vancouver! More info here
Matt is renowned as one of the AR industry's thought leaders through his influential blog posts. 6D.ai is his 3rd AR startup, he also helped found SuperVentures (investing in AR), built AR system prototypes at Samsung, and had a long commercial and technical career in mobile software infrastructure before jumping into AR software infrastructure back in 2009.
Participate in our upcoming Summits in Boston, Europe, and Vancouver! More info here
Email info@thevrara.com for Sponsor Packages Options!
The VRARA Enterprise Summit, hosted by the VR/AR Association, will take place on June 10th at the LiveWorx digital transformation conference at the Boston Convention and Exhibition Center. The full-day event will bring together the best minds in VR/AR from across the globe. Presentations from industry leaders will include VR/AR Enterprise topics on AEC, Aerospace & Defense, Manufacturing, Training, UX & Design, and much more.
LiveWorx is the world's most respected conference for the enterprise to experience the most innovative and disruptive technologies — VR/AR, IoT, machine learning, blockchain, robotics and much more. 6500+ attendees are expected. LiveWorx is the gathering place for all who thrive on the business of industrial technologies, with a diverse audience made up of C-level executives, managers, engineers, developers, and many more. Whether you’re creating elegant product designs, developing AR applications, or disrupting entire industries, there's something for the entire technology community at LiveWorx. LiveWorx is June 10-13.
Our Retail & eCommerce Committee is inviting speakers for a Webinar we are planning for May. Please email info@thevrara.com if you’re interested to present! Let us know if you’re also interested in Sponsoring this webinar.
The Committee’s mission is to provide awareness and education for Retailers on how to utilize VR/AR technology to interact, transact and educate customers. Integrating this technology into a consumer-focused strategy can help increase customer experience and growth while reducing churn and returns. Moreover, this technology can be utilized to help retail employees retain information, use as a guided selling tool with customers and prepare for certain situations that are hard to duplicate in real life to limit risks to themselves or the company.
The VR retail market is expected to rise to $1.6B by 2025, and AR could reach $30B in sales. The retail industry is expected to spend $1B in 2017 on VR/AR solutions. Driven by a 5-year CAGR of 240%, forecasts show that retail could become the top industry for VR/AR spending by 2020.
Join our Committee and representatives from tech, startups, retailers, and other industry leaders testing new forms of AR and VR used in-store and out-of-store to enhance and analyze purchase behavior. More info here
