Call for Sponsors: AR Cloud

If you’re interested in sponsoring this publication, email

The VR/AR Association AR Cloud Committee has produced this white paper and we are seeking a sponsor to help with the Editing and Production costs. If you’re interested in sponsoring this publication, email


The world is moving towards a fundamental shift where our physical reality will soon blend with a virtual one. This idea opens up an entirely new frontier in which our experiences and our realities will be extended in ways we could have never imagined.

In this near future, the possibilities for AR are endless. Brands can attract and engage customers with more immersive and interactive experiences not bounded by physical constraints. Employees can learn how to operate equipments more effectively in complex assembly lines, reducing cost and risks for businesses. Students can visualize complicated diagrams in 3D, improving academic performance. Consumer products, instruction manuals and textbooks are just a small fraction of static objects that can be brought to life.

Up until now, AR experiences have been rudimentary and siloed primarily because they were hard to develop, hard to distribute and had no real demand. Most so-called AR experiences have been merely a simple 2D digital overlay on the real world with no real connection between the virtual content and our physical world. For example, in the original Pokémon Go, the AR characters do not understand the spatial context of the surrounding area.

In order to consume context-aware AR content in the physical world, it is necessary to understand the precise location and orientation of the viewer’s device. For mass adoption of AR to occur, content must persist in the real world across space, time and devices.

Table of Contents:

Introduction to the AR Cloud

Definition(s) of AR Cloud

Tech Giants Are Investing in AR

Building the AR Cloud

Use Cases

Indoor Navigation: Immersal

Productivity:  YOUAR

Social and Gameplay: Ubiquity6

Events: Geogram



Alex Chuang, Shape Immersive

Sam Beder, Ubiquity6

Mikko Karvonen, Immersal

Amy LaMeyer, WXR Fund  

Gabriel Rene, VERSES

Colin Steinmann, Bent Image Lab / youAR

Steven Swanson, VERSES


Matt Miesnieks,   

Kris Kolo, VRARA

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If you’re interested in sponsoring this publication, email