Fortune and the VR/AR Association launch multi-media initiative entitled, “Next Gen VR/AR Technologies”

Any questions about this opportunity, email

Screen Shot 2019-02-26 at 9.29.31 AM.png

Dear VRARA Members,

I am writing to let you know about an exciting new partnership between VRARA and the FORTUNE brand — to produce a high engagement thought-leadership industry spotlight  in FORTUNE and on about the value and benefits of VR and AR usage in the enterprise.

This is a high profile, multi-media initiative entitled, “Next Gen VR/AR Technologies”, scheduled to launch in June 2019, to align with our VRARA Enterprise Summit at LiveWorx in Boston on June 10th and will be widely promoted and distributed at this marque industry event.

This strategic industry partnership will result in the in-depth coverage of the VR/AR sector on and in FORTUNE N. American edition in all original content edit developed by FORTUNE’s award-winning team of writer and editors in their branded content division.

With its current audience of over 3.4 million engaged readers, VRARA’s new partnership with FORTUNE represents a wonderful opportunity for VRARA members to promote the value of our industry and to collaborate with FORTUNE to drive the instrumental thought-leadership dialog informing their audience of influential business decision-makers how today’s most transformative VR and AR technologies will dramatically enhance their operations and improve the customer experience.

While this special industry initiative will benefit all members through the promotion of VR/AR, there will be some limitations on how much space is available for purchase to profile individual firms.

In the coming weeks, we will be reaching out to VRARA members who may be interested in the opportunity to be spotlighted in the digital realm on and profiled in the originally written article/feature in FORTUNE allocated to covering the VR/AR sector.

VRARA will also be weighing in as the leading authoritative “voice” in all of the content produced profiling the VR/AR industry so it will be a high visibility opportunity to highlight VRARA’s role in promoting the many benefits of VR/AR.

We believe this is a great opportunity to raise the profile of the VR/AR industry, the VRARA organization and tell your story in a way that clearly distinguishes your brand’s role in revolutionizing the use of VR and AR technologies in the enterprise environment.

We are excited to find additional ways to raise the awareness of the vast array of use cases to leverage VR/AR technologies and to promote your brand among FORTUNE’s influential audience of enterprise decision-makers, sophisticated investors and industry influencers.

We are looking forward to seeing the finished VR/AR digital spotlight articles on and feature article in FORTUNE in June and hope to see you in Boston soon after its launch!


Kris Kolo

Global Executive Director, VRARA

The VR/AR Association and Fortune Partner to Cover the VR/AR Sector

The VR/AR Association (VRARA) and Fortune’s branded content division will partner on the launch of a high profile thought-leadership industry platform entitled, “Next Gen VR/AR Technologies." This strategic industry partnership will result in the in-depth coverage of the VR/AR sector in all the original content edit developed by Fortune covering the VR/AR sector.

“We are honored to weigh-in as the leading expert voice in the VR/AR arena,” says Kris Kolo, Global Executive Director, VRARA.  

“The FORTUNE branded content team is enthused to be launching a collaborative working relationship with the VRARA to help meet our readers growing demand for greater in-depth insight into how they can best leverage next gen VR/AR technologies. This important industry initiative will establish the VRARA as the leading authoritative "voice" in all of our original edit that will launch on and in FORTUNE’s N. American issue,” says Ron Moss, Director of Business Development.

VRARA is an international organization designed to foster collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, research and education, and develops best practices and guidelines. VRARA has over 4200 companies and 25,000 professionals registered, over 50 chapters globally, and 20 industry committees. VRARA programs & initiatives are designed to accelerate anyone’s growth, knowledge, and connections. Join here