VR/AR Global Summit: Enterprise program highlights for Nov 1&2: Lenovo, Walmart, Microsoft, Boeing, HTC, Raytheon

For more info, see the event’s website here vrarglobalsummit.com

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On Nov 1 & 2 in Vancouver, the VR/AR Global Summit will bring together industry frontrunners from around the world to discuss the present and future of VR/AR for the enterprise.

Below is our initial schedule & highlights for industrial topics & use cases, including manufacturing, training, military, energy, and more:

Nov 1st:

  • 9am-5pm Mainstage Keynotes from Lenovo, Magic Leap, Mastercard and more.

  • 11am-7pm Expo featuring Microsoft, Lenovo, Pico, VirtualWare, Theorem Solutions, Trivantis, Varjo, and many more!

  • 12-5pm Workshops featuring Lenovo, Magic Leap, HTC, Unity, Microsoft, and more.

Nov 2nd:

  • 9am-5pm — Track: Enterprise Uses of VR/AR. Talks by Siemens, US Navy, Boeing, Amazon, HP, IT People Group, IBM, Walmart, HTC

  • 9am-5pm Workshops featuring Lenovo, Magic Leap, HTC, Unity, Microsoft, and more.

  • 9am-5pm Expo Open

About the VR/AR Global Summit

This world-class conference and expo will welcome 1000+ Executives, 120+ Speakers and 70+ Exhibitors from leading companies like Lenovo, Microsoft and so many more. With over 230 companies active in VR/AR, Vancouver is the 2nd largest immersive ecosystem in the world. This is the 4th time the show is happening in Vancouver and this year’s Global Summit will have a strong focus on Enterprise and AR.

About VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to facilitate collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. Over 4000 companies, brands, school and 27,000 professionals are registered with VRARA and 20 committees are working on best practices and guidelines for the industry. Learn more at thevrara.com

EPIC and VRARA Partner to Advance VR/AR Industry (Press Release)

28 August 2019, Berlin, Germany

Philip Wogart, Executive Director DACH, Co-Chair Location Based Entertainment Committee of the VR/AR Association (VRARA) and Carlos Lee, Director General of EPIC (European Photonics Industry Consortium) signed a Memorandum of Understanding on 28 August 2019. The signature took place at EPIC’s highest-level conference - EPIC World Photonics Technology Summit 2019

There are so many facets of the photonics industry that have direct application to the advancement and adoption of Immersive Technologies, which is entirely our organisation’s goal and mission statement. To find the leading advocate in photonics with its trusted experts and leaders right here in Europe that connect their own industry across the entire value chain, it made perfect sense that our associations not only collaborate, but indeed connect members in business opportunities that accelerate both ecosystems…”
— Philip Wogart, Executive Director DACH VRARA

VRARA and EPIC are leading international organizations that are working tirelessly towards the development of virtual/augmented reality and photonics industries, respectively. They are mutually motivated in cooperative activities involving the technological and commercial advancement in the area of photonics as both organizations help to develop industry standards. The partnership will encourage direct contact and cooperation between its members, assist future cooperation including participation at events and promoting the VR and AR ecosystem, exchange of information and contacts, as well as advisory mandates with the aim to support the development of a more cohesive and sustainable industry.

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EPIC’s model of connecting the European photonics community worldwide is through collaboration and partnerships, and thereby integrating the industry and improving the workings of photonics ecosystems. The VR/AR community is developing very fast and with this partnership, we want to offer this community access to EPIC’s members leading to future collaborations between members. Partnerships like this bring industries together and it’s good that the photonics industry is getting integrated and more organized
— Carlos Lee, Director General of EPIC

The signature of the MoU took place in conjunction with the EPIC World Photonics Technology Summit in Berlin, Germany, in the presence of 150+ CEOs/CTOs and decision makers from worldwide leading photonics companies. The signing is the culmination of 9 months collaboration starting already last year at the EPIC Meeting on AR/VR at SONY in Stuttgart and several online collaborative webinars. Then earlier this year Director General Carlos Lee gave the keynote at the Executive Dinner at Mobile World Congress hosted by the Barcelona Chapter of VRARA. The cooperation continues to grow onto the international stage with the VR/AR Association’s invite for EPIC to participate in their annual Global Summit in November in Vancouver.

VR/AR Association (VRARA) has over 50 chapters around the world and a community of over 4,200 companies, brands, schools, and 27,000 professionals interested in the fields of VR/AR technologies. This complements very well the interests of most of the 500 members of the European Photonics Industry Consortium (EPIC), that encompass the entire value chain from photonics fields such as lighting, photovoltaic, photonics integrated circuits, optical components, lasers, sensors, imaging, displays, optic fiber and all other photonics related technologies.

About VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to facilitate collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. Over 4000 companies, brands, school and 27,000 professionals are registered with VRARA and 20 committees are working on best practices and guidelines for the industry.

About European Photonics Industry Consortium

EPIC is an industry association that promotes the sustainable development of organizations working in the field of photonics in Europe. Its members encompass the entire value chain from LED lighting, photovoltaic solar energy, photonics integrated circuits, optical components, lasers, sensors, imaging, displays, projectors, optic fiber and other photonics related technologies. EPIC fosters a vibrant photonics ecosystem by maintaining a strong network and acting as a catalyst and facilitator for technological and commercial advancement. EPIC currently represents close to 500 companies across 33 countries. www.epic-assoc.com

Lenovo, Niantic, US Navy, Viacom, Microsoft at the VR/AR Global Summit (Press Release)

1000+ Executives, 120+ Speakers, 80+ Exhibitors


VANCOUVER, BRITISH COLUMBIA (PRWEB) SEPTEMBER 04, 2019

On November 1 & 2, 2019, in Vancouver, Canada, the VR/AR Global Summit will bring together industry frontrunners from around the world to discuss the present and future of immersive technologies. This world-class conference and expo will welcome 1000+ Executives, 120+ Speakers and 70+ Exhibitors from leading companies like Lenovo, Niantic, HTC, Mastercard, Magic Leap, Forbes, US Navy, Amazon, Viacom, Accenture, Microsoft, and so many more.

With over 230 companies active in VR/AR, Vancouver is the 2nd largest immersive ecosystem in the world. “This is the 4th time the show is happening in Vancouver and this year’s Global Summit will have a strong focus on enterprise and AR, as well as on immersive interaction design
— Kris Kolo, Global Executive Director, VRARA

Over two full days, attendees can attend the expo, talks, panels, workshops, investor events, networking and demos that will explore topics like enterprise, training, education, healthcare, automotive, energy, 5G, fitness and sports, location-based entertainment, mobile AR, music and sound, and ethics.

This year’s VR/AR Global Summit is sponsored by Lenovo, Niantic, Viacom, Tourism Vancouver, and the Vancouver Hotel and Destination Association and takes place at the newly launched Parq Vancouver, Vancouver’s largest entertainment, casino, and conference destination.

Lenovo will be featuring its recently announced ThinkReality enterprise software and hardware solution, which is designed to help enterprises build, manage and deploy commercial AR/VR solutions at scale. Lenovo is also hosting a developer workshop for enterprise customer developers that will draw a global crowd of Fortune 500 companies and their developers looking to build new innovative solutions.

Niantic, Inc. creates some of today's most popular AR games. But what does the future look like for Niantic and the rest of the AR industry? Ross Finman, Head of AR Strategy at Niantic, will discuss the future of AR; from games to mainstream adoption and beyond.

Viacom's Advanced Advertising Innovation Products team matches and operates emerging tech in support of sales needs. The team helped VR/AR spring to life in Nickelodeon (KCS, KCA, Henry Danger, Loud House), MTV (VMA's Missy Elliot Vanguard), and most recently Comedy Central (Your Brain On Clusterfest). Group lead, Diego J Medina, will be talking about the unique multiplicative quality VR/AR has of voicing IP and audiences through technology.

Tickets are on sale for the Summit. Save 30% on limited discounted tickets by using promo code PR30

For press inquiries or for more information please visit the website at vrarglobalsummit.com


About VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to facilitate collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. Over 4000 companies, brands, school and 27,000 professionals are registered with VRARA and 20 committees are working on best practices and guidelines for the industry.

Unlocking AR for Everyone (Niantic Real World Platform)

Come see Niantic present at the VR/AR Global Summit Nov 1-2

Despite the progress in tools and software, and no shortage of ideas, AR is still limited to the earliest of adopters. Niantic is making a big push to establish a development platform to dramatically simplify the ability for any developer – not just major brands – to make immersive and globally scalable AR experiences for mainstream consumers.

Earlier this year, Ross Finman, Head of AR Strategy at Niantic, joined Jason McDowall on the AR Show podcast to discuss the Niantic Real World Platform. The conversation evolves from Ross's humble beginnings on a Llama farm to selling his company to the world's most successful AR game developer. 

The core of the conversation focuses on Niantic’s ambitions in AR that go well beyond creating massively popular games such as Pokemon GO or Harry Potter: Wizards Unite. They discuss the challenges of the AR Cloud and the need to map and understand the real world. They consider the challenges of incorporating private versus public spaces, and some of the impacts Niantic is having on the real world today.

As a bonus, author Kevin Kelly (Welcome to Mirrorworld) asks Ross about the intersection of AR and robotics. Listen to the full interview

Join us at the VR/AR Global Summit 2019 where the conversation continues. There, Ross and Jason will explore what types of experiences may compel mass adoption of AR, the technology gaps remaining to create those experiences, and the challenges of building awareness and adoption.

The Brazilian Mission joins other international delegations coming to our VR/AR Global Summit!

The VR/AR Association (VRARA) is proud to present the VR/AR Global Summit to be held in Vancouver, Canada on Nov 1-2, 2019. This is the 4th year of the show in Vancouver!

Vancouver is the 2nd largest VR/AR ecosystem in the world, after Silicon Valley, with over 230 companies working in VR/AR!

The summit will bring together the VR/AR industry from around the globe to discuss topics including education, entertainment, enterprise, healthcare, retail, training, blockchain and more. Featuring keynote addresses, engaging panels, educational workshops, interesting networking opportunities, demos, exhibits, films, product launches and parties, the VR/AR Global Summit will entice and engage you from the moment you arrive.

2019 Summit sponsor include Microsoft, Lenovo, Niantic, Viacom among others, with over 70+ Exhibitors, 120+ Speakers, and 1000+ executives from around the world.

More info and tickets here

More speakers added to the VR/AR Global Summit's 100+ Speakers lineup from Siemens, Sector 5 Digital, Telenav , YUR Fit

See all speakers and get tickets here

Speaker topics include content creation, education, entertainment, enterprise, healthcare, investment, storytelling, training, and much more.

VR/AR Global Summits are world-class events bringing together the best knowledge and networking in VR & AR for enterprise, hardware, software and content providers from across the globe. More info here vrarglobalsummit.com

See the Brands, Vendors, Organizations, Schools, and Media participating at the VR/AR Global Summit Nov 1-2 in Vancouver (sample list)

More info and tickets here

The VR/AR Global Summit returns to Vancouver, Canada on Nov 1-2, 2019

The summit will bring together the VR/AR industry from around the globe to discuss topics including education, entertainment, enterprise, healthcare, retail, training, blockchain and more. Featuring keynote addresses, engaging panels, educational workshops, interesting networking opportunities, demos, exhibits, films, product launches and parties, the VR/AR Global Summit will entice and engage you from the moment you arrive.

Early Bird tickets end July 31st for our VR/AR Global Summit. Come see the latest from Microsoft, Lenovo, Magic Leap, HTC..in Vancouver with over 250 companies!

VR/AR Global Summits are world-class events bringing together the best knowledge and networking in VR & AR for enterprise, hardware, software and content providers from across the globe. See event website here

Early Bird tickets now available for our VR/AR Global Summit happening in Vancouver Nov 1-2

More info and tickets here

VR/AR Global Summits are world-class events bringing together the best knowledge and networking in VR and AR for enterprise, hardware, software and content providers from across the globe.

Join us Nov 1 & 2 at the Parq Vancouver, a new international entertainment and conference destination, located in downtown Vancouver. 

Join us in Vancouver! Applications open for the VR/AR Global Summit

On November 1 & 2, 2019, the most innovative leaders in VR/AR/MR will come together from across the globe at our VR/AR Global Summit to share their knowledge and discuss topics like education, enterprise, training, and blockchain. This world-class event takes place in person in Vancouver, Canada. 

Do you consider yourself a leader in the VR/AR/MR industry? We’re looking for speakers, exhibitors and sponsors like you to join us! 

Current featured speakers include Cathy Hackl of Magic Leap, Marco DeMiroz of The Venture Reality Fund, Matt Miesnieks of 6D.ai, Amy LaMeyer of WXR Fund, and Amy Peck of EndeavorVR. 

The VR/AR Global Summit is your chance to connect with industry experts from around the world and an enterprise-focused audience of founders, executives, and businesses that rely on immersive tech. You don’t want to miss out!

Apply here to be a speaker, an exhibitor, or a sponsor at the VR/AR Global Summit
https://www.vrarglobalsummit.com/apply-now

Early bird tickets are available now... don’t miss out on great deals!

Call for Speakers, Exhibitors, Sponsors now Open for our VR/AR Global Summit in Vancouver Nov 1-2

Join us November 1 & 2, 2019 at Parq Vancouver!

The VR/AR Global Summit is a world class event bringing together the best knowledge and networking in VR and AR for enterprise, hardware, software and content providers from across the globe. Check out our new website and sign up to receive updates about speakers, workshops, demos and other great opportunities to connect at the summit.

Visit the Website

We have a new look and website.. and that’s not all

We are excited to launch this years’ event with a new logo, website and look.. and that’s not all. The 2nd edition of the VR/AR Global Summit will feature some new and exciting programming and fun networking opportunities at the event. We are curating a program that is based on real conversations and content-driven... along with great industry announcements and more. Plus, the event falls right after Halloween... costume party anyone? Buy your tickets early so that you don’t miss out.

Early Bird Tickets Available Now

Application for Speakers, Sponsors and Exhibitors Now Open!

The VR/AR Global Summit is looking for partners to make this event out of this world! If you are interested in speaking, sponsoring or exhibiting (or have an exciting idea you want to showcase) we would love to hear from you.

Apply here

Now is a great time to save up to $300 on your tickets to the event. Early bird tickets are available at VRARA member and non member rates. Buy now before prices go up!

Buy tickets now

The VRARA GS Round Up: Our Top 5 Highlights from the VR/AR Global Summit

The VRAR Association’s Global Summit, organized by Vancouver chapter board director Anne Marie Enns, was an innovative delight of engaging presentations, industry networking and captivating demos of the present and future XR technology. With over 800 industry professionals in attendance, plus 100 speakers, the conference was a great way for enthusiasts to form valuable relationships and collaborate on new and exciting projects.

Here’s our shortlist:

1) Amazon announced its Sumerian AR/VR challenge at the Summit

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“Amazon Sumerian lets you create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly and easily without requiring any specialized programming or 3D graphics expertise.”

Amazon’s hackathon was a great opportunity for all hackers, hu$tlers and technophiles to get a taste of Amazon’s new Sumerian software and compete for over $100K worth of prizes. Without requiring any specialist coding or experience, attendees were able to try the new development tool and build out experiences for one of the following categories: Education, Training, and Simulations; Brand Engagement and Retail; Entertainment, Hospitality and Media or Other (new product/service, etc).

It’s not over! There’s still time to submit your builds for Amazon’s review. Deadline is January 8th! Find out more here.

2) Intel brought its ‘Classroom of the Future’ to Vancouver

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When perusing the conference floor, it was difficult to not be mesmerised by the flashy, blue luminous frame in the top right-hand corner of the conference hall. We were excited to have Intel’s ‘Classroom of the Future’ at the Global Summit as a perfect use case of VR ameliorating current learning resources. After being taken to your desk in the futuristic space equipped with your own VR headset, you enter into a virtual world representation of the Smithsonian American Art Museum. No longer bound to the confines of a classroom, you are able to get close to the artefacts and showpieces whilst walking about the space. A perfect solution for teachers wanting to take the stress out of field trips and who wish to give a deeper context to their teaching.

The classroom is so in the future, we almost can’t call it a classroom at all. A clever installation by Intel to question the need for physical spaces in the future.

3) Cathy Hackl Introduced Us to A New Westworld-Style XR Artistry

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Is there anything more unnerving - yet totally fascinating - about how much the artistry in XR has developed over the last few years? Futurist and leading XR thought leader, Cathy Hackl, seemed to think so and highlighted these developments through a ‘Real or XR?’ interactive game to start her keynote. These had the audience spellbound as results weren’t quite as some had predicted...


4) Embodied Labs Wins the Global Summit Pitchfest

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Carrie Shaw, CEO and Founder of ‘Embodied Labs’ has the goal of ‘revolutionizing the way healthcare providers, caregivers, and patients learn about human health.’ Her incredible and moving story prompted her to create a revolutionary VR experience that puts wearers in the body of the sufferer with Alzheimer's. Carrie states that ‘by understanding the science of the brain and the story of the person who has the disease, that together will enable caregivers to be better care providers.’

Congratulations to Carrie and her team at Embodied Labs, a well-deserving winner of the prize money to help further the cause!

5)  VEC’s Speed Dating Provides Unique Networking Opportunity  

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The Vancouver Economic Commission held their great ‘Speed Dating’ event on Friday, and it was a tremendous success! With many people flooding in from all areas of the conference hall to network over a glass (or two), it provided the perfect environment for intense, free-flowing discussion with fellow attendees - no small talk allowed!

Special thanks to Nancy Basi for organizing the event.

With such an array of incredible experiences at the VRARA Global Summit 2018, our shortlist provides a small taste of the exciting array that was on offer. For those who were unable to attend this year - or who simply wish to relive the weekend -  check out the video by Novus TV on this year’s event here!

See you all in 2019!

Arkave VR officially launched at the VR/AR Global Summit

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Vancouver, BC / TheNewswire / October 16th, 2018 – YDreams Global Technologies Inc. (TSX-V: YD) (OTC: YDRMF) (Frankfurt: A2AP0L) (“YDreams” or the “Company”) is pleased to present its October monthly corporate update. Arkave VR continues to grow and develop, working with Intel, MixCast and gets thumbs up from Charlie Fink one of the industry’s most influential voices who writes for Forbes. YDStudio division continues to launch high end projects for well-known brands.

Arkave VR

In September, Arkave VR was officially launched as a turnkey solution at VRARA Global Summit.

YDreams Global would like to thank all the shareholders and investor who visited the booths to learn more about the company, meet the team and tried the game “The Last Squad” by Arkave VR.

The VR/AR Global Summit

“Playing Arkave was one of my favorite experiences of the VR/AR Global Summit. The high-quality level of social gameplay is as good as it gets, and our team has received significant positive feedback from attendees.” said Nathan Pettyjohn, Founder & President, VR/AR Association and VR/AR Global Summit.

This event was critical as it brought together all the strategic players in the VR/AR space which allowed YDreams to build new relationships with leaders in the sector. Arkave VR showcased what is possible in the space and impressed everyone that tried it.

"Y-Dreams free roam VR adventure "The Last Squad" delivers world-class entertainment with this robot wave shooter. I liked so much, I did it twice!” said Charlie Fink - AR/VR Consultant, Columnist at Forbes, Speaker and Author. Arkave getting a positive endorsement from someone as notable and influential as Charlie is in the AR/VR Sector is encouraging beyond belief.

Intel and Arkave VR

Intel is partnering with YDreams on their new high-quality multiplayer location-based VR gaming experience. Intel’s Virtual Reality Group is working with YDreams to enhance the Arkave experience with wireless headset technology developed in partnership with HTC.

Raj Puran, Director of Client VR Business Development & Strategic Partnerships from Intel stated “Arkave is one of the most compelling and exciting team multiplayer experiences in VR. YDreams and the team behind Arkave have created an innovative approach to Location Based VR and is just a ton of fun to challenge with your friends!”, says Mr. Puran, “We are excited to see this market grow and proud to support a partner like YDreams with our technology roadmap. Their platform is incredible and offers a real turnkey solution to Location Based VR Entertainment.”

Various social media posts created a buzz outside of the show and Daniel Japiassu the CEO of YDreams spent a good portion of the show conducting media interview requests which helped with general market awareness and helped strengthen the Arkave brand.

Blueprint Reality Inc.

YDreams continues to be innovative with its Arkave VR Experience by signing a cooperation LOI with Blueprint Reality Inc. The objective is to promote and create business links between the two parties starting with the product MixCast which is the world’s most powerful solution for the broadcast and presentation of mixed reality. MixCast seamlessly blends realities together for instant sharing of virtual experiences.

The solution records the experience from players during their gameplay and transforms into different formats of media that can be shared in social media or print. Imagine sharing your virtual experience or adventure with your friends in a video not as an avatar but as yourself. This allows people to remember, share and relive the experience while becoming a marketing tool as they share.

By offering the solution as an add on to Arkave VR, the Company is creating another differential to its sales strategy and another source of revenue to future clients of Arkave VR.

Further information about MixCast can be found at Blueprint Reality’s website: www.blueprintreality.com

Quanta DGT and Movie Theaters

Previously, (news release June 25th,2018) YDreams Global announced a partnership with Quanta DGT to bring VR experiences to over 1000 movie theaters in Brazil.

In the first week of October, YDreams and Quanta DGT brought Arkave VR to Expocine, the biggest event in Latin America focused on the film industry exhibition, distribution and suppliers of technologies, services and products to that industry. It had thousands of visitors including major movie studios such as Walt Disney, 20th Century Fox, Warner Bros., and Universal Pictures.

The event helped to create awareness of the Arkave brand and to accelerate the implementation of Arkave as a main solution for Movie Theaters lobbies. The goal is to launch the first Arkave VR Arena before the end of 2018.

“As partners to YDreams we appreciated the unique experience that Arkave VR brought to the event and enjoyed by industry people and general visitors. We established several innovative opportunities to the movie distribution market and are excited to bring virtual reality and the gaming universe to theatres.” said Fabiana Marschalk Marketing at Quanta DGT.

YDreams Studio Division

The Company launched a new project for Petrobras and McLaren (see news release dated October 1st, 2018). Marking the first branded content, the project uses the Arkave VR Engine and is a multi-player, free roam, Virtual Reality experience to simulate building a F1 McLaren car and mixing fuels to test.

YDreams is also finishing the first phase of a consulting project for a company from the Energy Production Industry. The project is a large scale permanent educational exhibition, similar to some of the biggest projects done by the Company in the past.

“We are seeing a higher demand for consulting that can lead to long lasting relationships with strategic clients. Brands now understand the relevance of positive interactive experiences and are allocating bigger budgets for innovation, which is great for YDreams.” – stated Karina Israel, COO and co-founder of YDreams Global.

The YDStudio division works as a partner for companies and brands to reframe their strategy through relevant human-centered ventures that integrates digital experience with physical presence and venues. YDStudio anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.

YDreams Global´s Studio have developed over 1,300 projects for clients all over the world, such as Disney, NBA, Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.

The VR/AR Global Summit Draws Major Asian Interest

Subscribe to our VR/AR Global Summit 2019 newsletter here to get latest updates on our upcoming Summit!

South Korea, Taiwan contingents see Vancouver B.C. as the gateway to North American expansion

By Chuck Chiang 

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Vancouver's rising profile in the virtual reality and augmented reality (VR/AR) industry is attracting Asian startups looking for room to grow outside of their confined domestic markets.

The city’s drawing power could be seen in late September, when the VR/AR Global Summit, now under the purview of the VR/AR Association after a two-year run as the CVR show, drew at least two major Asian delegations, each bringing five startups and newly established firms to find a North American foothold in Vancouver.

The delegations are from South Korea and Taiwan, two of the Four Asian Tigers whose economies grew rapidly from the 1960s to the 1990s. In both cases, these markets have stagnated in recent years, and officials say they are now looking in a “blue ocean” sector like VR/AR, where innovation and first-movers advantage still reign supreme, to spur improvements in their domestic business climates.

Extended reality (XR), the umbrella term for technologies involving the interaction of real and virtual environments, “is very new, and it requires space to develop,” said Fiona Chen, vice-president of marketing for Taiwan’s Digi Space Co. Ltd., an incubator that led the Taiwanese delegation.

Chen noted the group chose Vancouver and the VR/AR Global Summit instead of known tech meccas like the Silicon Valley and Seattle, because “the opportunity for working together is bigger in a newer ecosystem. Given the policies in the United States moving toward protectionism, we are more attracted to the Canadian attitude toward overseas businesses, and that openness is very important to foster innovation.”

The five companies in the Taiwanese delegation were chosen specifically to tailor to Vancouver interests, Chen said. VR/AR animation creators Moonshine and Studio 2 Animation Lab want to set up shop in Vancouver to serve B.C.’s visual effects industry and its work on major Hollywood movie projects. Interior VR visualization companies Follia and iStaging are targeting B.C.’s real estate developers by presenting “virtual showroom” projects.

Augmented Intelligence Inc. develops VR simulations for medical and patient engagement. Chen said she wanted the delegation’s presence to break the traditional image of Taiwan as solely a major player in semiconductor hardware manufacturing.

The South Korean delegation, led by the non-profit Gyeonggi Content Agency (GCA), also brought one company from the medical field: M2S, a startup specializing in VR eye examinations. But GCA representatives also noted they are presenting projects with much more of a focus on consumers, such as Dimicolon’s interchangeable gaming controller that can mimic the feel and functions of steering wheels and firearms in a VR/AR environment.

The GCA-led delegation also includes AR memorial app developer Way Co., consumer web-VR content platform creator Cubros, and Ottiya, an online creative learning platform that allows educators and innovators to share content from across the globe.

GCA delegation leader Anna Yim noted that Vancouver was chosen earlier this year as one of three global locations on which South Korea will focus its international collaboration efforts (the two others are New York and Manchester, U.K.).

And while B.C. tech officials said the delegations demonstrate Vancouver’s increasing clout in the VR/AR field, they stressed the rising interest in the sector should also be taken as an opportunity to improve in areas, such as related gaming and e-sport trends, where B.C. lags behind players in South Korea.

One official attending a Vancouver GCA event after the summit noted that, by catching up to Asia’s tech trends more quickly than other western markets, Vancouver would gain another edge in its bid to expand VR/AR development against competitors like Seattle and the Silicon Valley.

“I think everybody is aware that … there used to be a long time lag between innovations in online gaming in South Korea coming over to the West,” said James Hursthouse, former director of DigiBC and a veteran tech consultant in the area of B.C.-Korea collaborations.

“For example, people [in North America] have recently started to say e-sports is the new trend, but I remember going to the World Cyber Games in Korea all the way back in 2002. So there was this four-to-five-year lag, but that’s now increasingly condensed.”

To get the B.C.-South Korea tech relationship to a level where deals can be signed, the Korean delegation is staying in Vancouver for 12 days to drum up business, Hursthouse noted. He added that, with GCA sending many of the same representatives to New York and Manchester before presenting bids back in Korea, the potential for Vancouver companies to work through the GCA with VR/AR players in the United States and Great Britain is also an intriguing proposition.

“For the next year or so, the focus will really be on bringing closer not only the relationship between Korea and these identified markets, but also to promote partnerships among those three destinations in general,” Hursthouse said.

VR/AR Global Summit organizer and VR/AR Association founder Nathan Pettyjohn said he is happy to see the event becoming increasingly attractive to startups from Asia but added that he often feels that Vancouverites, even some within the tech industry, are not aware of the opportunity presented by the city’s expanding VR/AR clout.

“In the next 10 to 15 years, there’s literally $1 trillion at stake in this industry.”

Pettyjohn added that he wants to draw 2,000 to 3,000 attendees to next year’s Vancouver summit. This year’s event drew around 900.

“A lot of people are already using the technology without knowing it. If you’ve used Snapchat, you’ve used it. The consumer engagement is already there … and it will continue to grow because, in a way, VR is the closest thing we have to time travel. You are transported to a different time and space, in what we call ‘cognitive engineering.’ That’s something that can have a big impact on future consumer behaviour and brand loyalty.” 

Source

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Stambol leadership team was honored to speak at the VR/AR Global Summit (Video)

Subscribe to our VR/AR Global Summit 2019 newsletter here to get latest updates on our upcoming Summit!

“XR Marketing – The Future of Real Estate” Panel: (left to right) Aubrey Tucker (Stantec), Emily Olman (SpatialFirst), Dogu Taskiran (Stambol Studios), Nathan Nasseri (REinVR), Matt Grant (LNG Studios) Image Courtesy of Omicron

“XR Marketing – The Future of Real Estate” Panel: (left to right) Aubrey Tucker (Stantec), Emily Olman (SpatialFirst), Dogu Taskiran (Stambol Studios), Nathan Nasseri (REinVR), Matt Grant (LNG Studios) Image Courtesy of Omicron

The Stambol leadership team was honoured to speak at the VR/AR Global Summit 2018 last weekend here in Vancouver.

This event brought together a huge cross-section of the XR community, from feisty start-ups to mega brands. Hardware developers, content creators, and all points in between had the chance to meet, network, learn, and collaborate under one roof for two jam-packed days.

Stambol CEO Dogu Taskiran joined a panel of other industry leaders to discuss the Future of Real Estate Marketing. Topics covered included communicating the benefits of immersive technology with Real Estate clients as well as user accessibility and quality of experience

“It’s events like this that confirm our belief, not only that VR is the future, but that Vancouver is the place our team can do its best work,” said Dogu Taskiran.

“The Architect of the Future” by Mehmet Taskiran, Chief Creative Officer of Stambol Studios (Image Courtesy of VR/AR Association)

“The Architect of the Future” by Mehmet Taskiran, Chief Creative Officer of Stambol Studios (Image Courtesy of VR/AR Association)

“We’ve watched our industry grow from a few fledgling start-ups into a vibrant ecosystem of tech leaders and disruptive innovators. We are fortunate to occupy a space, figuratively and literally, where our industry peers are echoing what we’ve been saying for years. VR is the future of Real Estate Marketing.”

From a completely different angle, our CCO Mehmet Taskiran gave a compelling talk titled The Architect of The Future. His talk explored much more than the process of designing and constructing buildings; he touched on ideas about how humanity as a whole can ultimately benefit from the evolution of immersive technology.

“It’s important that we, as pioneers in a relatively new industry, convey the pure creative potential of our products. We have amazing technological tools at our disposal now which put each creator in the position of the great proverbial Architect. We will be world-builders, transforming human experience by re-imagining what our audience sees and feels.”

 

The Summit was an exciting opportunity for our leaders to connect with many other industry professionals. Our team had the chance to meet in person with peers only ever encountered on LinkedIn or Facebook. Stambol will be eagerly awaiting the next Summit to see what another year of progress brings to all of us in the Extended Reality community.

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