WELCOME TO THE SOUTHERN GERMANY CHAPTER OF THE GLOBAL ASSOCIATION FOR VR AND AR

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THE TEAM

Chapter President: Carsten Lackner munich@thevrara.com, cologne@thevrara.com

At the heart of Carsten Lackner's career is a deep-seated belief in  the power of technology to transform businesses and enhance  human experiences. 

As Managing Director at VRdirect, Carsten spearheads the  development and professionalization of marketing and sales  activities, ensuring VRdirect's position as a pivotal no-code virtual  reality software for enterprises. 

VRdirect empowers companies to become VR-ready, enabling the  creation and global rollout of virtual reality projects without the  need for expert skills, accessible on any device. 

Before joining VRdirect, Carsten contributed his skills and passion  to EnBW, one of Germany's leading energy suppliers. There, he  embraced the challenge of Director Sales B2C & Business Lead,  overseeing all aspects of customer engagement across sales and  marketing channels, product management, and customer  experience, all while spearheading the company's digital and agile  sales transformation. 

Carsten's professional journey also took him through L’ORÈAL,  where, he led performance marketing efforts for the luxury division,  later stepping into the role of Programmatic Lead DACH. In this  capacity, he was instrumental in shaping the strategies for Paid  Search & Paid Social, with a special focus on Programmatic  Advertising across the DACH region. 

His initial steps into the world of digital marketing and advertising  were taken within the network of dentsu AEGIS, experiencing  varied roles at performance agency iProspect and trading desk  amnet. These formative experiences laid a solid foundation for his  understanding and mastery of digital transformation.

Now serving as the Chapter President for Southern Germany at the  VR/AR Association, Carsten is committed to sharing his journey  and insights, hoping to inspire and enable others to explore the  potential of virtual and augmented reality. His leadership is not just  about steering initiatives but about fostering a community where  innovation flourishes through collaboration and shared vision.