Augmented Reality: what it is and why it will be relevant for us as people and professionals

Watch the recording of the meeting with Lorenzo Montagna, Katherina Ufnarovskaia, Fabio Codebue and Donato De leso which was held in STEP FuturAbility District as part of the cultural scientific program.

“AR” is a fantastic technology, although very simple to use, it is in fact very powerful because it is based on artificial intelligence, capable of giving us information, personal and contextual, in our field of vision. True magic! During the meeting we will talk about practical cases and possible applications.

Lorenzo Montagna is the Founder of Seconda-Stella (first Strategic Advisory company for Augmented, Virtual and Metaverse Reality) and President in Italy of "VR AR Association" (first world association in the field of immersive technologies). Mentor at Polihub of the Polytechnic of Milan and Cariplo Factory, Senior Advisor for PwC on emerging technologies. Author of 4 Mar-tech books including “Metaverso – Noi e il web 3.0” (Mondadori). He was CEO of Yahoo! for 13 years, before Altavista and Via-Michelin. His vision of technology as magic and as a strategy leads him to often be a speaker at international events on the topic of innovation.

Katherina Ufnarovskaia is CEO of a software house and co-founder of an innovative start-up operating in the field of immersive technologies. With 18 years of experience in the IT sector, you have held leadership and commercial positions and have dedicated your efforts to research and development projects. She is an expert in the field of Computer Vision and Artificial Intelligence, she is a pioneer in the field of XR technologies. Currently, she heads the start-up Augmented City, which has developed the largest AR Cloud, covering 182 cities around the world. This has created a space in the Metaverse where everyone can experience XR and GeoPose services. Her main business sectors include industrial AR, tourism, art and education.

Fabio Codebue is a passionate person, and with a long experience, for programming and everything related to technology. With a solid background in software development and a keen eye for detail, he consistently strives for excellence in every project he undertakes. His dedication to continuous learning and his ability to think outside the box make him a valuable asset in any technology endeavor. When he's not immersed in programming, he enjoys exploring new technologies, engaging in problem-solving challenges, and collaborating with like-minded people to create innovative solutions. It creates immersive solutions for Augmented and Virtual Reality with 360° systems optimized for large quantities of variable data over time thanks to its experience in managing restAPI servers, databases (FirebirdSQL and mySQL), Linux based servers and web development

Donato De Ieso - Co-Founder & CEO of lium srl→ He held the role of university lecturer and tutor for several years at UNIMI - Department of Computer Science - IT Security Systems. He has worked for over 20 years following IT innovation projects for various multinational companies. Proven entrepreneurial experience with exits on four innovative startups operating in the Computer Vision (AR), Fintech and Big Data sectors - VP of the VRARA Italia Association and Member of the AI ​​Council of the Digital SME Focus Group in EU Commission.