Being the most active economic epicenter in Italy, Milan suits well as a hotspot for new, disruptive technologies and businesses. The VR/AR scenario in Milan is crowded by some of the most experienced companies and brands in the industry and a multitude of newborn startups. The local presence of big tech companies makes Milan one of the most interesting landscapes for AR and VR. The VR/AR Association poses as a big opportunity to consolidate the community’s ecosystem, encouraging the sharing of visions, knowledge and contacts among members. VR/AR scenario is blooming in Italy, and Milan is on the front line of new technologies.


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As a VRARA Member, you get discounts to the following:


Lorenzo Montagna, Chapter President italy@thevrara.com

Lorenzo Montagna founded the 1st Italian consultant company about AR & VR enterprise strategy solutions named “Second stAR VR” in 2017. He is an expert about technologies applied to media. He has been CEO of the Italian subsidiaries of iconic internet brands such as Yahoo! – (1st portal) Altavista ( 1st search engine) ViaMichelin ( 1st mobile geo app) Lycos-Napster ( 1st  music website) . He is mentor of startups working on AR and VR with Polihub, Politecnico di Milano, the 2nd largest public accelerator in Europe.  He is a professional keynote speaker working for top events ( ex: Philip Kotler Marketing Forum in Italy).Author of the 1st  book about  AR and VR for business in Italian, he leads www.secondstarvr.com a point of reference to better understand the potential of  AR & VR in biz tks to video, usecase and data.

Mauro Rubin, Chapter Advisor

Mauro is the CEO of JoinPad, an AR company. Mauro developed his first program in basic language when he was eleven years old, discovering the passion that would have stayed with him for the rest of his life. From 1998 to 2001 he taught skydiving in the Italian Army and he experienced for the first time the VR simulator for paratroopers. In December 2010, he founded JoinPad; Its core competence is developing and supporting applications for the industrial sector. In 2015, Mauro became the first Smart Glasses Evangelist for Epson.


Fabio Mosca - Chapter Advisor  

Fabio Mosc is an italian virtual reality designer and engineer. With a Bachelor’s Degree in computer science engineering, Fabio focused his studies on videogame programming and interactive media, leading to developing virtual reality headsets based software in 2014. After years of experiments and research in virtual reality, he released Yon Parado in 2016, a VR videogame about time paradoxes, and co-founded AnotheRealit, a VR creative studio where he currently is CTO. Founder of the biggest italian VR community (AperitiVR, the VR Milan meetup), he also teaches VR and Game programming in academies and gives talks about VR development principles across conferences.


Connect and build strong relationships with key players in the VR/AR ecosystem through VRARA or partner-hosted events.


Work with innovators in the VR/AR ecosystem across all verticals, from original content creators to innovative hardware companies.


Gain unlimited, exclusive access to VRARA research and publications, or, when applicable, receive discounts to third-party reports.