The VR/AR Association Appoints Gordon Meyer as President of the NYC Chapter

Gordon Meyer has been appointed as President of the NYC Chapter. In his role as Chapter President, he will foster growth and collaboration among the burgeoning Immersive Technology scene within New York City. Additionally, he will assist the VR/AR Association to pursue its global mission of fostering connection and education through the use of immersive technologies. 

Meyer, a 20-year industry veteran in the Advertising and Marketing fields, has led initiatives in both Virtual Reality and Augmented Reality for high profile brands including the International Rescue Committee, Nespresso, Audi, Sky UK, Starwood, HP, US Army and Konica Minolta. In 2018, he was named one of the “30 people to watch in Augmented Reality” by Next Reality News, who noted, “Gordon Meyer gradually became one of the loudest and most high profile voices pushing AR forward, far away from Silicon Valley on the East Coast.” Meyer has also been featured as a thought leader in XR on NPR’s All Tech Considered, and in numerous publications such as Forbes, INC Magazine, Chicago Tribune, Skift and Brandchannel.

"My deep passion for VR/AR is no secret and I am excited to drive innovation, learnings, and connections for our members. By all measures, New York is expected to overtake Silicon Valley as the most important global technology hub in the next few years. The VR/AR Association has the infrastructure and membership to ensure the immersive industry drives that growth. It is a great honor to be appointed to Chapter President and play a role in moving the immersive industry forward within New York City and beyond."

Kris Kolo, Global Executive Director of the VR/AR Association added, “Gordon Meyer has been consistently recognized as one of the top thought leaders in this industry by the press and his peers. His expertise in Blockchain and his stewardship of our Blockchain Committee speaks to his drive to keep our members on the cutting edge. The NYC Chapter will help evolve how the many brands, agencies, and companies operating on Madison Avenue and Wall Street understand the potential of immersive technology in their endeavors.”

In addition to Gordon Meyer as Chapter President, NYC leadership includes: 

Kris Kolo, Advisor

Adaora Udoji, Advisor

Chris Pfaff, Advisor

Dex Yee, Biz Dev


For more information please visit thevrara.com/nyc-chapter


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About the VR/AR Association

The VR/AR Association (VRARA) is an international organization designed to foster  collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop  industry standards, connects member organizations and promotes the services of member companies.


Contact

Kris Kolo, Global Executive Director, VRARA

kris@thevrara.com