Given that New York City is a metropolitan hub for national & international businesses, institutions, and organizations, the VRARA NYC chapter represents the coming-together of brilliant minds all over the VR/AR ecosystem, from original content creators & creative distributors to innovative hardware companies to ambitious researchers. Also, VRARA NYC works across the globe with other VRARA chapters, giving you world-wide reach and potential. 


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As a VRARA Member, you get discounts to the following:



Gordon Meyer Chapter President nyc@thevrara.com

Dex Yee Outreach Ambassador dex@thevrara.com 

Gordon Meyer is a 20+ year industry veteran in the advertising and marketing field with a wealth of experience working at disruptive companies. Gordon is CEO of EngineBloc a hybrid digital agency and consultancy that works at the intersection of progressive strategy, creative vision, and transformational technology. Gordon is also a professor of Blockchain Technology with Columbia College Chicago Online. Previously he was VP of Marketing & Product for Lampix, the first hardware and software solution that turns any surface into a smart augmented reality surface and also VP Marketing for the PIX token, an ERC-20 crypto token for the exchange of machine learning training data.  Gordon has worked in virtual reality as Head of Marketing for YouVisit an immersive technology and services company with over 75 employees in NYC working with clients across Education, Travel, Brand Marketing and Digital Agency verticals.

Before joining YouVisit, Gordon initiated digital marketing strategies for Sirius Satellite radio for 12 years, additionally, he was an early pioneer in digital advertising and website creation space at Razorfish servicing fortune 100 clients as they formulated their digital strategy in the 1990s. 

Gordon has been featured on NPR’s All Tech Considered, as well as publications such as INC Magazine, Chicago Tribune, Skift and Brandchannel among others. In 2018 Gordon was named one of the “30 people to watch in Augmented Reality” by Next Reality News who said, “Gordon Meyer gradually became one of the loudest and most high profile voices pushing AR forward, far away from Silicon Valley on the East Coast.” In 2015 Gordon was named “Top 40 under 40 Brand Marketers” by Brand Innovators a premier Marketing industry think tank. Gordon currently sits on the Board of Advisors for BWG Strategy an invite-only network for senior executives across technology, media, and telecom. Additionally, Gordon sits on the Board of Directors for a local Brooklyn Soup Kitchen and homeless shelter. He lives in New York with his wife and two daughters.

The 3D/VR/AR ecosystem is very fragmented. VRARA has managed to gather the key players in the space, to foster collaboration and make sure the important discussions which need to happen to push the ecosystem forward are indeed happening. It seemed like a natural fit to join the group, to share what we’ve learned over the years and get some feedback on what others are seeing.
— Sketchfab
VRARA NYC has been instrumental in helping Mativision expanding overseas from London. Introductions to major brands and helping build brand awareness in the US market are only some of the activities that are offered via our membership and are already driving value for us. We definitely see VRARA NYC playing a crucial role as we establish ourselves in the US market. Thanks guys!
— Mativision
VRARA NYC has played a tremendous role in helping to get the word out about Touchstone VR’s consumer insights services and research reports and connecting us with key VRARA partners in the U.S. Since we became members, our VR/AR research has been featured in over 25 major media publications across the world. VRARA NYC is the answer we have been waiting for to help us build up the VR AR community here on the East Coast and at the same time expanding our connections with other amazing VRARA members across the globe. We look forward to attending future VRARA NYC sponsored events and continued partnerships with VRARA members in the years to come.
— Aaron Burch, President, Touchstone Research, Inc.
The VRARA NYC Chapter has given us the boost we needed to get into the places we need to be. In a short time, the exposure to major strategic partners like the USPS, Venture Capital Investors and Major Corporate clients has given us the opportunity of a lifetime in the VR space. We continuously leverage our VRARA team and member community to gain access to the most important contacts to make our business grow.
— Dennis Adamo, Commercial Director & COO, SpaceoutVR


Connect and build strong relationships with key players in the VR/AR ecosystem through VRARA or partner-hosted events in NYC and beyond.


Work with innovators in the VR/AR ecosystem across all verticals, from original content creators to innovative hardware companies.


Gain unlimited, exclusive access to VRARA research and publications, or, when applicable, receive discounts to third-party reports.