Introducing ARtillry INSIGHTS Premium: Gain an XR Edge


What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry INSIGHTS answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.

VRARA Members receive a discount on intelligence subscription


  • Original Research: Monthly reports and weekly data briefs examining XR data, opportunities and dynamics
  • Curated Research: We hand pick industry data and reports.
  • Curated Video: We watch, select and summarize video from XR events.
  • Slide Library: Charts for your presentations and knowledge building.
  • Slack Channel: We're here to answer your XR questions.
  • Analyst Access: Deeper discussions, strategic queries and diligence

What are the top factors driving XR adoption? What are AR & VR installed bases? Revenue outlook? Consumer sentiments? Usage patterns? And what product strategies and business models have the most traction?

Answering these questions is the mission of ARtillry Intelligence. That's because history has taught us that with any transformative technology, the name of the game is detecting openings for business opportunity and gaps in the value chain. And that's all about having a knowledge position.

With that backdrop, we announce ARtillry INSIGHTS, a research and intelligence subscription offered in tandem with the VR/AR Association. Among other things, it includes access to our full intelligence vault, original Intelligence Briefings (monthly), data briefs (weekly), curated reports, slide bank, data concierge and analyst access.

Best of all, VR/AR Association members get an automatic discount to subscribe (pricing and details are here)

The main goal: to equip subscribers in AR and VR sectors — or those entering from other industries — to make informed business decisions. That includes XR startups, investors, enterprises vetting XR opportunities, and marketing or PR firms building narratives for clients.

For these positions and others, ARtillry INSIGHTS provides one jumping-off point for XR knowledge building. And we've built in optionality for various personas: hundreds of individual data slides for those who want to go deep, and a highly curated experience for those with less time.

That includes an organized taxonomy of formats (white papers, data briefs, slides, video) as well as XR topics (AR, VR, market sizing, product strategy, etc.) and sub-topics (gaming, enterprise, retail & commerce, media & advertising, etc.). And we're here to help you find the right content.

The full list of features, editorial calendar, pricing and questions/support form are here. We look forward to being your eyes and ears for XR opportunities that emerge in the coming months.

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.