VR First & VRARA: Two Global Players Complementing Strengths to Accelerate the VR/AR Market

Two global players complementing strengths

By VR First 

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VR First, the global program which has been successful at enabling creators, universities, companies, and governments to explore the power and great potential of immersive technologies, has announced their global partnership with the VR/AR Association (VRARA) to strengthen collaboration between industry and regional/academic institutions.

The cooperation between the two globally operating companies is designed to bring well-thought-out regional growth opportunities to create VR/AR tech hubs in key destinations by providing access to their respective services and facilities. VRARA offers access to industry committees for different verticals, marketing, event discounts and further promotion activities. VR First offers educational programs, open innovation challenges, Regional Growth Consultancy, Center of Excellence Facilitation, VR/AR expert circles and its mentorship program.

“The immersive tech industry is currently at a breaking point where the rules and players of the future begin to establish themselves,” explained Global Executive Director of VRARA Kris Kolo when he started to draw a comprehensive picture of the current state of the industry. “Our vision for the immersive tech industry requires that the industry takes advantage of the latest advances in research, while VR First’s vision of the democratization of VR/AR innovation adds value to our goal — lowering the entry barriers towards an immersive future.”

VRARA sees 500% Growth by Connecting the VR AR Industry (read here)

VRARA’s growth is reflective of the momentum the entire immersive technology industry is experiencing. With technology hubs around the world now supporting VR/AR seemingly en masse, VR/AR is quickly becoming part of our everyday lives — whether it’s the way we communicate or consume data. Being able to adopt the new technology and smartly execute it will separate the winners from everybody else — it’s the ability of changing clothes even though you are at steering wheel of a rapidly evolving business while avoiding crashes and minimizing hiccups.

So, how do I get started, what can my company do now to stay up-to-date on the technology? VRARA provides training, shares best practices, creates industry standards, and — most importantly — connects companies, brands and developers by evaluating their needs and use cases on a case by case basis. See here to read what VRARA members are saying and why they joined the Association.

VR First accelerates its program as the industry picks up pace

To the question which actions VR First is going to take to react to the recent growth spikes, COO of VR First Rahel Demant answered, “We have been creating and scouting opportunities to ignite growth in the immersive tech industry for several years and supporting universities worldwide to enhance their VR/AR labs and commercializing VR/AR solutions, which we are increasing with demand. Recently, we have added VR/AR labs from Bangladesh, South Africa and Vietnam to support developers in all regions of the world.”

See the benefits for VRARA members for becoming part of the VR First network here