The Location-Based Entertainment Committee hosted another stellar cast of panelists. The ensemble of experts with more than 20 years combined experience running location-based entertainment included Daisy Berns (Exit Reality), Will Stackable (SpringboardVR), Ryan Burningham (Virtual Athletic League), and Sebastian Kreutz (Holocafé).
News reports of experiential location-based virtual reality (LBVR) in shopping arcades, theme parks and movie theaters are taking the world by storm. Companies including FoxNext, Zero Latency and Disney's ILMxLab with Star Wars are demonstrating that LBVR is a viable business for investment, which is clearly enticing mainstream consumers to satisfy their VR curiosity. This is demonstrated by the high levels of growth, with consumer spend expected to reach $809M by 2022.
Our go-to moderator Charlie Fink tackled the difficult issues that venues and virtual reality are facing to see profitable margins in these businesses. The deep dive explored everything from operations and marketing to pricing and throughput. Other hot topics the group examined is infrastructure and real estate. Watch this recording if you are interested in tapping the projected consumer spend of $809M in the next couple years.
Watch it here