VR/AR Opportunity Spotting is All About Knowledge

AR and VR are poised to become the next transformational platform shifts, reaching nearly all aspects of our lives and work. And that vision holds business opportunities accross several verticals -- everything from gaming to retail.

But the opportunity is counterbalanced by substantial challenges, such as detecting the right gaps in the value chain. As always, it's a matter of optimal timing and go-to-market execution. And that process is all about being empowered through a knowledge position.

Against that backdrop, we announce ARtillry Insights, a research and intelligence subscription. Through a partnership with the SF-based Intelligence firm ARtillry, we'll deliver a monthly package consisting of original and curated intelligence. 

Its main goal: to equip subscribers in AR and VR sectors -- or those entering from other industries -- to make informed business decisions. To find out more, see sample work or subscribe, go to the ARtillry Insights main page, or contact us.

VRARA Members receive a subscription discount.

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.