Analyst Brief: What Do VR/AR Mean For Media Companies (video)

What do VR and AR mean for media companies, especially those that are focused on localized advertising and commerce?

BIA/Kelsey Chief Analyst and VRARA SF chapter president Mike Boland tackled the topic in his latest Analyst Brief video series: Insights in Under 5 Minutes. 

"Together, AR and VR are projected to be a $150B economic engine by 2020," he said, "and companies in local that don’t take an adaptive approach, will meet the same fate as those that were too slow to mobile, or the desktop web before that."  

See the full video below.

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.