VR/AR Association Appoints Kris Kolo as the Global Executive Director

New York, NY, October 17, 2016 - The VR/AR Association (VRARA) is pleased to announce Kris Kolo as the Global Executive Director for the industry’s marketing association.

The VR/AR Association is dedicated to accelerating the growth of the virtual reality and augmented reality industry. Members include USA Today Network, NYU, GoPro and Samsung, among others.

“It's with great excitement that I announce that Kris Kolo has been appointed as the Global Executive Director,” said Nathan Pettyjohn, Founder and President of VRARA. Kris has been running the NYC Chapter and will continue to do so to maintain a first-hand approach to the VR/AR Association.

Kris will be responsible for overseeing the association's member growth strategy, as well as setting up a new media presence that will consist of a YouTube News Channel, a sponsorship program, and ensuring that their Chapter Presidents have all the tools they need to grow, along with making decisions on Chapter President roles and responsibilities.

“We're going to experience a new level of growth and industry thought leadership as an organization and I couldn't be happier to have Kris in this role. He's proven to be a great Chapter leader,” added Pettyjohn.

“The market is accelerating in growth and it’s maturing. I look forward to the continued global growth of the association by helping member companies grow efficiently, facilitate knowledge sharing and connect at a global level and across verticals,” said Kris.

Kris first looked into AR in 2000 when he was a grad student at MIT, where MIT was working with car makers on windshields with AR. Since then, Kris was an Advisor, Board Member, to FlyBy Media, an AR tech startup acquired by Apple. In addition, Kris was an executive at Toys R Us and Verizon. At Toys R Us, Kris was working on digital in-store initiatives and shopping solutions including using AR with product image recognition with Metaio, a German company acquired by Apple. At Verizon, Kris was responsible for Media, Entertainment, and Location-Based apps & platforms; and he was collaborating with Wikitude to integrate AR into Verizon's GPS Navigation.

For more information please visit www.thevrara.com

About the VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem. The VRARA will accelerate growth, foster research and education and help develop industry standards. Member organizations are promoted and integrated into all marketing initiatives in some form of participation and benefit highly from the global expansion the VRARA offers as a platform with reach of over 5 million via network, partnerships and marketing channels.