This VRARA's webcast featured Oculus, Samsung, Bottle Rocket, Playful, BigLook360 discussing VR opening new opportunities for brands to engage with their consumers right now. According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. This discussion talks about how to leverage virtual reality to create a quick and deep understanding of your brand. The technology is ready to activate – from tetherless solutions like VR videos to high-end experiential with hand controllers for trade shows. What are the development factors your brand will need to consider? What types of narrative and interaction will be valuable for your business? Watch this talk about how you can become a recognized innovator in your industry.