(and participate in our annual Retail Forum 2023 on Aug 31!)
VR/AR Association White Paper
Retailer's Playbook for the Metaverse
e-commerce in Virtual Space using Web3, VR/AR, NFT
By the VRARA Retail Committee
Many retailers tell us that the metaverse feels more futuristic than practical, yet there are retailers already using metaverse technologies and early iterations of virtual worlds, like gaming platforms. We intend this guide to explain present-day retail possibilities, plus where we may be heading in the coming years. This is a companion guide to our previous ebook, The Retailer’s Playbook for AR and VR in 2023.
Foreword: Harnessing the Metaverse for Retail
Beck Besecker, Founder & CEO, 3D Cloud by Marxent
Sarah Ennis, Intergalactic Agency Inc
Table of contents
Harnessing the Metaverse for retail
Introduction
Why we made this guide
Who should read this guide?
Understanding what the metaverse is and could become
Benefits of the metaverse for retailers
8 major benefits from using metaverse for e-commerce and retail brands Web3 placemaking best practices
How shopping works with Web3 and the metaverse
Web3 placemaking best practices
The role of NFTs in metaverse retail
Example: NFT as a tokenized loyalty program
More examples of NFT Campaigns
Tips to discover your metaverse possibilities
How to start a metaverse project
Final thoughts
