Sonia Schechter appointed as VRARA Retail Co-Chair

Sonia Schechter is 3D Cloud by Marxent's CMO and has an extensive background in marketing Augmented Reality, Virtual Reality, and emerging technologies to retailers. Sonia started her career in editorial product management at Microsoft and went on to work for several venture-funded startups prior to joining Marxent. She holds an MSJ from Northwestern's Medill School of Journalism and a BA in English Literature from Earlham College. While she works out of Marxent's St. Pete, Florida office, Sonia grew up in Indiana and spent much of her career in Seattle. She is somewhere between a Midwesterner and a Seattlite at heart.

I am excited to be joining the Retail & Ecommerce Committee of the VRARA as a committee co-chair. At Marxent we have launched, sustained, and scaled 3D programs in partnership with storied retailers such as Macy’s, La-Z-Boy, Ashley HomeStores, and many others. I look forward to bringing my expertise to help expand the utility of the VRARA for retailers seeking to develop 3D strategies today, for the metaverse, and beyond.
— Sonia Schechter