Lisa Watts appointed Chair of VR/AR Association Marketing Committee

We are thrilled to have Lisa Watts help lead our global community! As part of this role, Lisa will host our Online Meets with guest speakers and the committee will continue creating best practices, guidelines for marketing in immersive tech. 

Lisa is a passionate technologist, proven business leader and XR/metaverse expert. She believes spatial computing is the future of industry and our world. Drawing on more than 25 years of experience working at and with companies such as Intel, Sansar, Walmart, Tilt5 and Magic Leap, her goal is to help creators and companies big and small achieve XR leadership, grow ecosystem partnerships, and bring to life the solutions and technologies that are increasingly essential to our everyday lives.

I’d like to thank VRARA for asking me to chair the Marketing Committee. I’m passionate about working at the intersection of product and the market. I am looking forward to working with this great team to leverage our collective knowledge and expertise to help VRARA and our members share their innovations and stories with the marketplace and the world.
— Lisa Watts