Doctors without Borders and Augmented Reality

In recent years, the number of people living far from their homes because of violence and conflicts around the world has been steadily increasing. Doctors Without Borders (DWB/MSF) has doubled the number of projects managed that focus on displaced people, refugees and migrants from different parts of the world.

“Forced to flee” is the installation that the international organization mounted on the sidewalk of a principal Train Station in Buenos Aires, Argentina, and it focuses on the medical care and mental health that Doctors Without Borders gives to millions of women and girls who have been forced to flee their homes because of violence.

The exhibition was made of three large structures: a giant main cube, more than 7 meters per side and 6 meters high, and two triangular satellite structures where you can see several photographs taken in contexts where Doctors Without Borders teams provide medical care for displaced women and girls, migrants and refugees. Through this installation, the NGO displays testimonies and the chronicles of the situation in which they were assisted.

Also, they decided to innovate incorporating the technology that takes the exhibition to a virtual plane. By downloading the free-app CamOnApp, from Apple Store or Google Play, interested users can view the installation and walk through it, wherever they are, using only their smartphones. The aim of this initiative is to expand the message in situ and spread using Augmented Reality tech.

In this way, not only the visitors that go to the exhibition in trains stations can be impacted by the big structure with photos and messages. With Augmented Reality, the audience is expanded and the installation is relocated to any place or surface.

Contact info:

Florencia Moltini

florencia@camonapp.com