To present new mobile devices in an innovative way, immersive experiences were activated in Movistar customer experience centers, the major telecommunications brand owned by Telefónica.

Outside and inside the stores, graphics with QR codes invited customers to discover the new available mobile phones. Through a 360° web experience users can test different devices models, see their functionalities and obtain more details of their technical characteristics.

This project aims to improve a user’s shopping experience from the moment they enter into the stores looking for newly options. Augmented Reality is used to create virtual product testers in 3D of the mobile phone models that are offered. These initiatives represents a great opportunity to improve customer service while innovating advantages for sales teams.

Also, allows transforming advertising campaigns into interactive experiences, providing users extra content as they scan any graphic in offline media or enter trough links in social media or e-commerce platforms.

Another advantage is that as virtual product testers are implemented, stores spaces for inventory and storage are reduced. In addition, these experiences encourage users to try products in their homes or any place outside the store without incurring in logistics costs or wasting time returning them.

Contact:

Name: Florencia Moltini

Email Address: florencia@camonapp.com

Website URL: http://www.camonapp.com