Kaon's New VR/AR Marketing Tool to Design Medical Lab of Future

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Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, has released a first-of-its-kind lab configuration tool that will redefine the way enterprise marketing and sales teams demonstrate how complex products can situate in a prospective customer’s lab using VR and AR. 

The Lab Design Tool helps B2B sales teams visualize how their laboratory could be configured to support new workflows, optimize space, improve efficiency, lower operational costs, reduce sample loss and contamination, and more.  In just minutes, this lab plan and design tool enables sales and marketing teams to configure entire customer laboratories, demonstrate future layout evolution, validate proper fit and flow, and immediately immerse users in their newly designed labs. After the laboratory is designed, it is immediately available to experience in engaging 3D. Then using an AR-compatible tablet, you literally can walk through your new lab or even jump inside with a Kaon VR station.

Kaon LDT empowers multiple constituents within the laboratory ecosystem to visualize complex instruments, equipment and workflows in a "virtual" layout, prior to purchasing equipment or committing to construction plans.

Designing a Lab of the Future
Expanding its digital transformation solutions for life science brands, the Kaon Laboratory Design Tool (LDT) is the newest addition to the portfolio of solutions built on the Kaon High Velocity Marketing Platform®. Users start configuring their lab either by free-drawing a layout themselves or selecting from pre-defined labs that meet their specific business needs. Once a floorplan has been selected or created, instruments and furnishings may be added from a library of objects, using a simple drag-and-drop action. These 2D floor plans instantly become 3D immersive and interactive experiences at the touch of a button.

The Kaon LDT is customizable to allow data-driven product and workflow suggestions for unique laboratory layouts, revealing differentiated value through calculated impact such as assay volume, energy and space requirements, and even staffing modifications. It also helps demonstrate future layout evolutions by supporting comparisons between existing and new workflows, validating proper fit and flow, optimizing space, improving efficiency, lowering operational costs, reducing sample loss contamination, and more.

Immediately Visualize and Experience Your Lab
In just minutes, the LDT enables laboratory managers, instrument sales and marketing teams, and lab scientists to configure entire laboratories and immediately immerse users in a newly designed lab. To achieve this, the Kaon LDT offers three powerful ways to visualize and experience a new, engaging, 3D, interactive laboratory layout: interactive 3D, untethered Virtual Reality (VR) and scalable Augmented Reality (AR) with real-time 3D object placement (instruments, consumables, chairs, workstations, windows, doors, pipette drying racks, sinks, etc.).

[Video] View the power of the Kaon Laboratory Design Tool (as demonstrated by a Kaon customer:

"Visual interactive applications are the next phase in digital transformation for B2B enterprises," said Gavin Finn, CEO & President of Kaon Interactive. "Technologies such as interactive 3D product and environment models, virtual reality, and augmented reality all offer enterprise teams, including marketing and sales, invaluable tools (beyond traditional digital marketing) to create uniquely memorable experiences. After successful global deployments by leading life science companies, Kaon's newly launched Laboratory Design Tool has delivered on this vision – offering companies the opportunity to share newly configured labs with other internal stakeholders, to gain consensus buy-in on floorplans, equipment purchases, workflow efficiencies and more."

Kaon Interactive's applications are created once and can be deployed everywhere. Available on devices running iOS, Android, MacOS, and Windows, Kaon Interactive's solutions are used by sales teams and marketers in over 40 countries.