Bay Area: Join us May 8th for an Evening with Niantic


Niantic is a product and revenue leader in AR. And it's not stopping there. With recent technology acquisitions, continued success of Pokemon Go, and the upcoming launch of Harry Potter, Wizards Unite, there's a lot going on.

The company is also in the process of an ambitious AR platform play. The Real World Platform will carry Niantic's valuable learnings, AR interactions, game mechanics and scaling capability. It will package up these assets in a platform that developers can use to build their own geo-spatial AR apps and experiences.

How will Niantic continue to build a business that defines mobile AR? Where is it headed next? How is it fulfilling its mission-driven goals to get more people outside? And what's its vision for our AR future? We'll dive into these and other questions on May 8th with Niantic AR lead Ross Finman in a fireside chat. 

Our research partner ARtillery Intelligence will kick things off with a presentation to set the stage with the data, insights and trends it's tracking. Altogether it will be a valuable evening of knowledge & networking. 

Register here. VRARA members get in free.

Event details

  • Doors open at 6:00p and the program starts at 6:30. The event will conclude at 8pm

  • The event is free for VRARA members. Please note: VRARA Membership is an annual, dues-paying membership to a professional association. Belonging to our Facebook Group or following the VRARA on Twitter does not qualify you as a member. To join the VRARA, see here: join the VRARA

  • USF Students and faculty also get in free and can register through their separate system (link forthcoming).

  • All attendees receive an ARtillery Intelligence report ($499 value)

  • We're also looking for sponsors. Please contact us if you're interested!

All other details including registration and speakers can be seen here.

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.