Recap of VR & AR at InfoComm MEA Summit. Immersive World organized by the VR/AR Association

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Innovative VR Mall showcased at the iconic forum in Dubai

Dubai, UAE, February 19, 2018: NDigitec, the leading UAE-based innovative creative media production company, was in the epicenter of discussions at InfoComm MEA 2017 Summit in Dubai, showcasing its expertise in the Augmented Reality and Virtual Reality.At the Summit, NDigitec was in the list of participants of the Immersive World organized by VR/AR Association [VRARA].

NDigitec Head of Development Department Victor Danielyan and Head of Content Creation Eyad Arabi presented the company's VR/AR technologies as well as expertise and how they are changing the face of the industry.

This participation assumes added significance as the VR/ AR industry is expected to be worth $6 billion in Middle East and North Africa region by 2020 and $143.3 billion globally. Mr. Danielyan and Mr.Arabi also presented a keynote speech titled 'Immersive Reality in Daily Lives focused on elements of virtual environments and the ways immersive reality improves day-to-day lives.

At the Summit, NDigitec also presented its innovative product - VR Mall, which is one of the most innovative ways of e-commerce available in the market. Moreover, the company presented its AR project for Feadship, one of the world leading producers of super yachts in the region, and the VR walkthrough for the Kempinski Hotel in Palm Jumeirah, Dubai.

Victor Danielyan, NDigitec Head of Development Department, said: 'The AR/ VR community is closely communicating with each other and NDigitec is one of the frontiers of that community in the UAE. The InfoComm Summit gave the company a unique platform to reinforce its knowledge and technologies in the AR/VR fields. The preview of the VR Mall, which is going to be launched for the broader audience soon, was aimed at giving attendees a snapshot of the future.

Eyad Arabi, NDigitec Head of Content Creation, said: 'The importance of valuing Immersive Reality technologies as an inseparable part of our daily lives cannot be understated. NDigitec VR/ AR projects have huge significance in the ensuing fast and efficient development of this field in UAE.

NDigitec AR/VR production unit works seamlessly with its digital printing competency to produce customized eco-friendly VR gears. The company also organizes a quarterly AR/VR symposium where it gathers key industry experts to discuss the new trends in the market to help ideate the best AR/VR services and solutions.