Video Preview: VRARA SF Lightfield Event (9/13)

What are lightfields and why are they important? We'll answer that question next week at VRARA SF's event on lightfields and volumetric VR.  In short, lightfields capture a wide range of light in a given space so it can be recreated in a visually realistic way for VR and AR.

To get ready for the topic, VRARA SF's Mike Boland interviewed event speaker and all-around lightfield thought leader Ryan Damm (video below). Among other things, Damm expressed how attention to lightfields has increased with the excitement around VR and AR.

Not only that, but the "field" itself has expanded and evolved. The latest opportunity follows the market's overall shift towards mobile AR (i.e. ARkit and ARCore). We discuss this and many other aspects of lightfields to tee up deeper discussions next week. 

See the full interview below and find out more about next week's event here. As a bonus for reading this post, save 50% on registration with the code MBHALF. And as always, VRARA members get in free. 

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.