VR/AR Association: What, Where, and Why

By Tom Ffiske, virtualperceptions.com

“The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.”

That is what they say, and they back up what they say. By its nature they have many fingers in many pies, creating an umbrella network which, when tugged correctly, can bring the right people to the right places.

What I particularly like is the strength of its committees; they range from advertising to movie making to fintech, and bring in the right people to discuss common practices and bring insights into its future.

Dennis Adamo from SpaceoutVR particularly likes the organisation as well: “The VRARA has given us the boost we needed to get into the places we need to be. In a short time, the exposure to major strategic partners like the USPS, Venture Capital Investors and Major Corporate clients has given us the opportunity of a lifetime in the VR space. We continuously leverage our VRARA team and member community to gain access to the most important contacts to make our business grow.”

Ultimately it seems to be an interesting organization, and I look forward to keeping track of its growth with time. Much like any spider in the middle of a spiders web, the organization seems to know hat is happening around the world. But unlike a spider, they want to help others grow; like a benevolent spider. Which doesn’t eat people.