SF VRARA: Talking About VR... While In VR

There's a saying internally at Google: "We like to eat our own dogfood." Used to describe the corporate culture of using its own devices -- for both solidarity and beta testing -- we invoked the term this week to "walk the walk" with VR.

At Wednesday's ARVR MunchnLearn in Palo Alto we presented data and insights on the VR sector...live in VR. This essentially involved me presenting 2D slides just like any other presentation, but in front of a green screen.

The on-site audience saw just that. But the remote live audience got to see slides that animated and filled the parameters of the 360 viewscape. This involved some software and optical wizardry, care of 3D production company Spinor.

Though rudimentary, admitted MunchnLearn founder Mohammad Musa, the format will evolve to be more "native" to VR. In other words it won't use rectangular slides -- a vestige of 2D media -- but immersive 3D graphics that sync with presentations.

In the meantime it remains a step forward, and brings an additional layer of fun and immersion to an otherwise 2D presentation. Look for more presentations like this from ARVR MunchnLearn, including our involvement.

The entire presentation can be seen below. View it in a comatible browser to pan with your mouse or finger. Or preferably, use any VR headset that has the YouTube app, including mobile VR (YouTube cardboard mode).

Learn more about the VR/AR Association, San Francisco Chapter here

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.