How Will AR Impact Local Commerce?

As we discussed recently, one of AR's killer apps is going to be local discovery. Geotagged data will drive AR's graphical overlays for things like nearby sales, retail layouts, events, restaurant openings and friends' social status updates. 

During a recent BIA/Kelsey podcast, an analyst roundable batted around these scenerios and what they could mean for consumers, local media companies and startups in the VR and AR sectors. This will continue to be a big topic: As we've said, AR will come later but be bigger. 

See the video roundtable below, set to play at the right point, and stay tuned for lots more commentary on this topic. That includes our San Francisco event next month. 

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.