The Warriors Use VR to Sign KD

On the heels of our VR discussions with the Golden State Warriors, the team just won a well-publicized free agency battle for Kevin Durant. But what wasn't well-publicized was that they courted him (excuse the pun) using their new favorite technology: VR. 

USA Today just brought to light that VR was a big part of the Warriors' pitch. Beyond KD's best shot at a title in 2017, the Warriors were able to convey an immersive team experience. It included everything from locker room footage to Bay Area scenery to apropos Drake lyrics.

KD has certainly been through that Oracle Arena experience in the flesh -- very recently in the western conference championship series. But the immersive VR demo reportedly wow'd him for the team's tech-forward approach, augmenting his longstanding desire to play in Oakland.

It all went down at the Hamptons meetings KD held with suitors including LA (Clippers) and Boston. Beyond VR, Steph Curry and other players proved commitment to KD by flying out to be there in actual reality... though a Hamptons trip doesn't likely require much arm-twisting.



Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.