VR/AR Briefs, Episode 1: Content is King

In all the excitement over VR, sometimes we forget the marketplace is content-constrained. This goes back to the classic "chicken-and-egg" dilemma we've examined here many times. 

Content will be the true gating factor to the growth and mainstream penetration of VR. And it's not just content creation but all of the "picks and shovels" that comprise the VR ecosystem. That includes everything from 3D capture equipment to high-end video processing

We zero in on this aspect of VR in the first episode of our VR/AR Briefs series, which you can see in full below. Meanwhile, let us know if you have suggested topics for future episodes.

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.