VR/AR is All About Content: New Content Horizons, L.A.

As we've written and discussed at VRARA events, content creation will be a critical part of VR/AR ecosystems. Everyone is talking about the gadgetry -- which is also important -- but content could be a gating factor to the true size and pace of VR/AR opportunities. 

New Content Horizons is set against this backdrop. Taking place in L.A. May 16th & 17th, it will explore business opportunities in home entertainment and broadcast sectors. The goal is to explore services, hardware and content plays, many of which will shape VR/AR landscapes. 

Confirmed speakers so far include Twitter, Google, Samsung, Turner Sports, Intel, NextVR and several others. [From the event's own collateral], it will also cover: 

  • How Robust is the Traditional Pay-TV Business Model?
  • The Evolution of Subscription Video on Demand - Where Now?
  • The Future of Premium Sports
  • Embracing the Hollywood Studio Challenge
  • Unleashing the Potential for Kids Content
  • Monetisation through Social and Discovery
  • How will Audio Enhance the Next Generation Video Experience?
  • 4K, UHD and Beyond
  • Virtual and Mixed Reality

We hope to see you there. 


The VR/AR Association has partnered with Futuresource Consulting to offer a 10 percent discount to readers of this blog. Use the discount "FSVRAR10" when registering

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.