Industry Committees

The below Industry Committees will work with VRARA members and the industry at large to establish best practices, guidelines, and Call-to-Actions (e.g., recommendations for standards) to further accelerate the market. Part of this work will be projects & pilots to enable participants to work on issues, risks, challenges, and opportunities.


The VR/AR Association (VRARA) is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers. With hundreds of active members and over 20 global chapters, it's time to accelerate smart market growth even further. As such, the VRARA has formed the following Committees.

If interested in participating, contact us.   

(C) Medical Realities

Digital Health

This committee will create best practices, guidelines, and call to actions for VR AR in Digital Health, Medical, Healthcare, and Education.  Join representatives from Meta Co, Mativision, doctors and surgeons, and experts from the industry.  

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VR Stories & Audiences

Join USA TODAY NETWORK, A+E Networks and other leaders to work on a common goal, how to grow the audience for VR.  You might be competing with others, but we all want the audience (user base) for VR to grow. 


Mobile VR & 360 Video

Brands are already earning millions of views on YouTube and Facebook.


Public Safety & Emergency Response

Scope will include 360/3d/VR/MXR/AR systems space. 



This committee will create best practices, guidelines, and call to actions (e.g., recommendations for standards) for Entertainment.


Content Licensing

The global VR AR content market is expected to grow at a CARG of 128%



More soon. 


Retail & eCommerce

The VR retail market is expected to rise to $1.6B by 2025, according to Goldman Sachs. And AR could reach $30B in sales, as projected by Digi Capital. Join representatives from tech leaders, startups, retailers, and other industry leaders testing new forms of AR and VR used in-store and out-of-store to enhance and analyze purchase behavior. 

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VR experiences designed for participants who are in the same physical and virtual location have a unique set of affordances and challenges. Join representatives from NYU's Future Reality Lab and other leaders to develop the theory and practice of co-located VR.



Join representatives from the 4A’s (American Association of Advertising Agencies) and other leaders to define what should not be done in this specific area.  


AR Enterprise

Join representatives from Enterprise organizations to define what should not be done for this specific vertical.  

Mapping & Location-Based Services

This committee will address the need for standards regarding enabling AR and MR experiences dependent on geo-data, maps, location-based services. 

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This committee will work on challenges and opportunities in this specific vertical.