We have the mission & passion for accelerating smart growth at a global scale for the VR AR industry
We are a global team of industry experts with over 15 Chapters in major cities in the US, Canada, Europe, Asia, and Middle East to help you locally and connect you to global opportunities.
Chapters are run by a Chapter President whose responsibilities include hosting events, industry panel discussions and presentations on a bi-monthly schedule, and connecting members interested in growing their VR and AR business initiatives.
Chapters offer face-to-face networking at local events while the global network of chapters connects the best people and companies anywhere.
Nathan Pettyjohn, Founder & President of the VR/AR Association
Nathan Pettyjohn is a technology entrepreneur with experience building teams in marketing, advertising, sales and mobile technology, and is currently the Founder and CEO of Aisle411, a global leading indoor location and mobile software company serving some of the world's largest retailers and brands. Aisle411 was an early augmented reality development partner of Google’s Project Tango solution in 2014, offering 3D AR navigation solutions for leading retailers.
Kris Kolo, Industry Advisor & Global Executive Director of the VR/AR Association
Kris was an Advisor, Board Member, to FlyBy Media, an AR tech startup, acquired by Apple. In addition, Kris was an executive at Toys R Us and Verizon. At Toys R Us, Kris was working on digital in-store initiatives and shopping solutions, including AR with Metaio (acquired by Apple). At Verizon, Kris was responsible for Media, Entertainment, and Location-Based apps & platforms; Kris was collaborating with Wikitude to integrate AR into Verizon's GPS Navigation. Kris also launched the Verizon Developer Program. As an entrepreneur, Kris was the Co-Founder of Spime Inc, a Silicon Valley startup acquired by Trimble. Kris holds graduate degrees from MIT.
Chapter Presidents throughout the world help lead the Association:
Many people consider Laura a VR Evangelist and she is known as the Virtual Reality Girl. She decided to take the plunge into the blogging world and share what she knows. Laura believes this field goes far beyond gaming; it will make a huge impact in the way we share information. Access the Atlanta Chapter Page here.
Mike Festa leads Wayfair’s research and development team, Wayfair Next, where he spearheads developments in AR, VR and 3D scanning. Also, he is the founder of Makefield.org – the virtual world that anyone can edit. Mike has a B.S. in Computer Science from The George Washington University, and studied Computer Science at the United States Air Force Academy. Access the Boston Chapter Page here.
Jonathan Banks is a technology explorer and entrepreneur who’s focus spans many fields ranging from network engineering to digital marketing. With a background in mathematics, design, and science his fascination with the human imagination has set him on a course straight towards virtual and augmented reality development. Jonathan is promoting the potentials that VR and AR will have for the world through VR and 360 productions through his company, Activate Your Mind VR. Access the Houston Chapter Page here.
David is in Louisville, KY where there is a growing community around VR and AR, especially with the university presence in Louisville, KY and Cincinnati, OH. David is the Managing Director of Kitestring Visuals, producing VR and 360 video content, among other things, for major Fortune 100 companies.
Josephine Munis is the Director of Marketing Strategy & Media Relations for Candy Lab, Inc., an LA Orange County based location-based AR company. She is an avid speaker on AR and leads discussions in what location-based is and how brands can use it to increase user-engagement and brand awareness. Prior to joining Candy Lab, she spent her career creating digital campaigns for companies industry leaders in the technology, healthcare and finance industry. Access the LA Chapter Page here.
Kris is an advisor to VR AR startups, including FlyBy Media (acquired by Apple). Kris was an executive at Toys R Us and Verizon. At Toys R Us, Kris was working on digital in-store initiatives and shopping AR solutions. At Verizon, Kris was responsible for Media, Entertainment, and Location-Based apps & platforms. Access the NYC Chapter Page here.
Mike Boland is the Chief Analyst & VP of Content at BIA/Kelsey, a leading analyst firm in digital and local media. Mike is known globally for his ability to MC events, interview some of the best minds in digital, and is an expert in the digital ecosystem on how VR and AR will impact business. Access the SF Chapter Page here.
In Seattle and abroad, Howard is an established thought leader and is actively deploying VR/AR/MR experiences and solutions. Just don’t challenge him to a game of pool. With a formal background in Architecture & Industrial Design, Howard has spent the past 25 years working on cutting edge, emerging technologies as an Experience/Interaction Designer & 3D Expert. Holding and contributing to a growing patent portfolio, his work and his teamwork has been internationally recognized, and he is sought after for consultations on workflows, pipelines, and best practices. Past projects include working with Microsoft's R&D Design Group, supporting teams including: HoloLens Digital Experience Showcases (Lowes, Stanford Medical School, PACCAR), the HoloLens Core Shell Team, and Microsoft's Future Envisioning Team. His recent portfolio of work includes designing and humanizing a range of technology domains including: Haptics, Robotics, Autonomous Vehicles, IoT, and Connected Ecosystems. He currently heads up a confidential initiative at Level 11, an Experience Design Engineering firm in Seattle, Washington USA. And he beats them all at pool.
Nathan Pettyjohn is a technology entrepreneur with experience building teams in marketing, advertising, sales and mobile technology, and is currently the Founder and CEO of Aisle411, a global leading indoor location and mobile software company serving some of the world's largest retailers and brands. Aisle411 was an early augmented reality development partner of Google’s Project Tango solution in 2014, offering 3D AR navigation solutions for leading retailers, airports and other venues. Nathan is also the Founder & President of the VR/AR Association working to build the association into a world class organization providing value to all members and the VR & AR community.
Dan Burgar is the Director of Business Development and Partnerships at Archiact, North America's fastest growing and largest dedicated VR/MR content & strategy studio. Dan's an evangelist for VR/AR and MR technologies and his mission has been to continually advancing immersive technology as a productive tool that can change the world. His focus is educating and strategizing with Fortune 500 brands to help them roadmap for the future. Access the Vancouver Chapter Page here.
Andreas has worked in the media industry for more than seven years and currently serves as spokesperson for the Austrian telecom incumbent, Telekom Austria Group. Andreas has been in the VR/AR for many years and got interested through his engagement in the European e-sports scene. Andreas is not just interested in the entertainment aspects of VR/AR, but its impact on the news industry and its power in becoming the future of communications fascinated him. Access the Austria Chapter Page here.
Steve is the Founder & CEO of Amplified Robot, a leading development agency in augmented reality. Steve runs the London Augmented Reality MeetUp group and is known as one of the most connected persons in AR within the UK. Access the London Chapter Page here.
Paris: Thomas Nigro
Thomas Nigro is the the Co-Founder of Opuscope and the Microsoft Regional Director. Thomas also is an open source developer. He studied at Paris Descartes University and decided to join the VideoLAN organization, where he leads the VLC on Windows Store project. In 2016, he co-founded Opuscope, a startup creating new tools to empower people and organizations create their own experiences in virtual and mixed reality.
Cristian is the Director of Photography at New Horizons VR, a leading VR production company specializing in cinematic VR. As a photographer and director of VR, Cristian is focused on creating immersive experiences that delight and amaze his client’s customers. As a visionary in VR, Cristian hopes to work with others to expand and shape VR’s capacity as a tool for social communication, and as a medium for binging entirely new worlds to life. Access the Spain Chapter Page here.
Sweden: Kristoffer Kosunen
Kristoffer works as a community manager for Lionbridge and is currently part of a project to moderate the community for HTC Vive in the Nordic region. Access the Sweden Chapter Page here.
China: Yiming Niu
Yiming Niu has been involved in the AR industry since 2010. He is now working as the director of China Augmented Reality Alliance (ARA) Secretariat and CTO of GallantAR. ARA was established on October 17, 2015 in Xi’an at the first Augmented World Expo Asia (AWE Asia ) which is the largest AR and VR conference in Asia. Yiming has established successful cooperative relations with overseas VR/AR companies and is the core partner of Super Ventures and AugmentedReality.org in the Greater China Region. As an expert in VR/AR industry, he has presented talks at major conferences such as AWE Asia, TFC, TED & . He is dedicated to promote the communication between Chinese VR/AR industry with the international VR/AR industry.
Vanessa Radd brings 15 years experience in the broadcast (TV Everywhere and LiveTV solutions), satellite and tech industries. Currently, she is General Manager for Inside Retail Singapore as well as leads the business for Holition, a UK-based augmented reality creative agency, in Asia. Vanessa is ranked among the Top 3 influencers (out of 100) in Augmented Reality by Onalytica. Vanessa is the founder of VR/AR Women in Asia Society and is a member of the Board of Directors of The Media Alliance. Vanessa practices and teaches Aikido. Access the Singapore Chapter Page here.
Shujat is an ardent fan of AR and VR tech and ever since his introduction to AR in 2010, he has been following, preaching and propagating these new age technologies and its content very passionately over the years. His career spans over 10 years while working with reputed media and advertising firms like WPP, Times Internet, Network18, Radio City to name few. He was Group Head for WPP for southern India before moving to Dubai and was the business head for ALIVE middle east, an AR platform from Times Of India Group in Dubai from 2015. He was at the helm of creating a very first AR campaign in middle for an FMCG major and has consulted the likes of Bosch, DFM, Nissan, Coca Cola, Pepsi, Pizza Hut, Ford and Range Rover. Shujat has been collaborating with top media agencies in UAE as well to create traction and build a market for VR & AR technology. Access the Dubai Chapter Page here.
Other Major Cities - Open Chapter President Positions
The ideal Chapter President will have knowledge of the VR and AR community within their city and have a network of thought leaders in the community. Your network does not necessarily need to be focused in VR and AR, but could be focused within digital media, entertainment, design or other marketplaces that benefit from the growth of VR and AR.
Chapter President responsibilities typically require 2-5 hours per week of communication, coordinating events, facilitating new chapter member onboarding and overseeing research and case study initiatives.
Asif Khan, Advisory Board Member Linkedin
Asif is the Founder and President of The Location Based Marketing Association (The LBMA). Asif is a veteran tech start-up, business-development and marketing entrepreneur with more than 15 years experience. He is currently focused on working as a consultant, educator and speaker to the location-based marketing services community. You can listen to Asif's weekly podcast - This Week In Location-Based Marketing every Monday.
Phyllis Ellison, Advisory Board Member Linkedin
Phyllis is the Director of Entrepreneur Services and Institutional / Corporate Partnerships at Cortex, the Midwest’s premiere innovation hub of bioscience & technology research, development & commercialization, serving as the anchor of St. Louis’ growing ecosystem for innovative startup programs & established companies.