The VRARA Mission

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

VRARA has been instrumental in helping Mativision expanding overseas from London. Introductions to major brands and helping build brand awareness in the US market are only some of the activities that are offered via our membership and are already driving value for us. We definitely see VRARA playing a crucial role as we establish ourselves in the US market. Thanks guys!
— George Kapellos. Head of Marketing & Partnerships, Mativision
We’re excited to be part of VRARA and be in a position to make an impact in the VR community. Our opportunity with VRARA has given us access to it’s expanding network that helped us excel and break through into the global market. We continue to look forward in working with VRARA members as we venture into this new wealth of opportunity.
— LNG Studios
VRARA has played a tremendous role in helping to get the word out about Touchstone VR’s consumer insights services and research reports and connecting us with key VRARA partners in the U.S. Since we became members, our VR/AR research has been featured in over 25 major media publications across the world. VRARA is the answer we have been waiting for to help us build up the VR AR community here on the East Coast and at the same time expanding our connections with other amazing VRARA members across the globe. We look forward to attending future VRARA sponsored events and continued partnerships with VRARA members in the years to come.
— Aaron Burch, President, Touchstone Research, Inc.