Mixed Reality Marketing Summit in NYC Nov 5th #VRARA #newyork #event

Use discount code VRARAFlash for 25% discount on your ticket!

See the event website here

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Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their marketing mix.  

This event is for entrepreneurs, CMOs, agency managers/owners, educators and any professional in the marketing, digital, communications, advertising and public relations industries, who are interested in learning from some the world’s leading VR AR marketing leaders and want to future-proof their careers for the coming revolution in mixed, augmented and virtual reality marketing.

This event is co-presented and co-produced with the VR/AR Association NYC Chapter

Hear from some of the top voices in VR and AR marketing including the following brands:

  • Snapchat

  • Best Western

  • HP

  • Adobe

  • Facebook

  • Wayfair

  • VentureBeat

  • World Surf League

  • Intel

  • AKQA

  • Digiday and more 

Recap of our Italy Milan’s Chapter Dinner

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VRARA Italy Chapter hosted a dinner for the VR/AR Association Milan’s Chapter.

At the event there were present both members and enthusiasts about the association, coming from a wide range of industries, all sharing the passion for Augmented and Virtual Reality. It hasn’t just been an opportunity to meet each others and to consolidate ties and relationships among members, but also a moment to discuss goals and proposals of the Association’s Milanese Chapter for the upcoming year.

The Italian VR/AR ecosystem is becoming everyday more and more solid, with startups and companies among the most valuable in the italian and international landscape.

One of the things we are most proud of is the heterogeneity of our members, which includes specialists from the most diverse sectors: from edutainment to gaming to the enterprise, from software development to sound design/engineering for this new way of experiencing reality. We are sure that such a multitude of diverse professionals can only provide a solid foundation for the growth of the network.

We are enthusiastic about how the event has been perceived and how people from such different backgrounds have been able to find themselves united by the passion for these emerging technologies.

The next VRARA event will be launched in Milan/Italy soon, contact us if you want to get in touch with the association or if you’re interested to join our next gig!

More pics from the dinner event here.

The VR/AR Global Summit Draws Major Asian Interest

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South Korea, Taiwan contingents see Vancouver B.C. as the gateway to North American expansion

By Chuck Chiang 

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Vancouver's rising profile in the virtual reality and augmented reality (VR/AR) industry is attracting Asian startups looking for room to grow outside of their confined domestic markets.

The city’s drawing power could be seen in late September, when the VR/AR Global Summit, now under the purview of the VR/AR Association after a two-year run as the CVR show, drew at least two major Asian delegations, each bringing five startups and newly established firms to find a North American foothold in Vancouver.

The delegations are from South Korea and Taiwan, two of the Four Asian Tigers whose economies grew rapidly from the 1960s to the 1990s. In both cases, these markets have stagnated in recent years, and officials say they are now looking in a “blue ocean” sector like VR/AR, where innovation and first-movers advantage still reign supreme, to spur improvements in their domestic business climates.

Extended reality (XR), the umbrella term for technologies involving the interaction of real and virtual environments, “is very new, and it requires space to develop,” said Fiona Chen, vice-president of marketing for Taiwan’s Digi Space Co. Ltd., an incubator that led the Taiwanese delegation.

Chen noted the group chose Vancouver and the VR/AR Global Summit instead of known tech meccas like the Silicon Valley and Seattle, because “the opportunity for working together is bigger in a newer ecosystem. Given the policies in the United States moving toward protectionism, we are more attracted to the Canadian attitude toward overseas businesses, and that openness is very important to foster innovation.”

The five companies in the Taiwanese delegation were chosen specifically to tailor to Vancouver interests, Chen said. VR/AR animation creators Moonshine and Studio 2 Animation Lab want to set up shop in Vancouver to serve B.C.’s visual effects industry and its work on major Hollywood movie projects. Interior VR visualization companies Follia and iStaging are targeting B.C.’s real estate developers by presenting “virtual showroom” projects.

Augmented Intelligence Inc. develops VR simulations for medical and patient engagement. Chen said she wanted the delegation’s presence to break the traditional image of Taiwan as solely a major player in semiconductor hardware manufacturing.

The South Korean delegation, led by the non-profit Gyeonggi Content Agency (GCA), also brought one company from the medical field: M2S, a startup specializing in VR eye examinations. But GCA representatives also noted they are presenting projects with much more of a focus on consumers, such as Dimicolon’s interchangeable gaming controller that can mimic the feel and functions of steering wheels and firearms in a VR/AR environment.

The GCA-led delegation also includes AR memorial app developer Way Co., consumer web-VR content platform creator Cubros, and Ottiya, an online creative learning platform that allows educators and innovators to share content from across the globe.

GCA delegation leader Anna Yim noted that Vancouver was chosen earlier this year as one of three global locations on which South Korea will focus its international collaboration efforts (the two others are New York and Manchester, U.K.).

And while B.C. tech officials said the delegations demonstrate Vancouver’s increasing clout in the VR/AR field, they stressed the rising interest in the sector should also be taken as an opportunity to improve in areas, such as related gaming and e-sport trends, where B.C. lags behind players in South Korea.

One official attending a Vancouver GCA event after the summit noted that, by catching up to Asia’s tech trends more quickly than other western markets, Vancouver would gain another edge in its bid to expand VR/AR development against competitors like Seattle and the Silicon Valley.

“I think everybody is aware that … there used to be a long time lag between innovations in online gaming in South Korea coming over to the West,” said James Hursthouse, former director of DigiBC and a veteran tech consultant in the area of B.C.-Korea collaborations.

“For example, people [in North America] have recently started to say e-sports is the new trend, but I remember going to the World Cyber Games in Korea all the way back in 2002. So there was this four-to-five-year lag, but that’s now increasingly condensed.”

To get the B.C.-South Korea tech relationship to a level where deals can be signed, the Korean delegation is staying in Vancouver for 12 days to drum up business, Hursthouse noted. He added that, with GCA sending many of the same representatives to New York and Manchester before presenting bids back in Korea, the potential for Vancouver companies to work through the GCA with VR/AR players in the United States and Great Britain is also an intriguing proposition.

“For the next year or so, the focus will really be on bringing closer not only the relationship between Korea and these identified markets, but also to promote partnerships among those three destinations in general,” Hursthouse said.

VR/AR Global Summit organizer and VR/AR Association founder Nathan Pettyjohn said he is happy to see the event becoming increasingly attractive to startups from Asia but added that he often feels that Vancouverites, even some within the tech industry, are not aware of the opportunity presented by the city’s expanding VR/AR clout.

“In the next 10 to 15 years, there’s literally $1 trillion at stake in this industry.”

Pettyjohn added that he wants to draw 2,000 to 3,000 attendees to next year’s Vancouver summit. This year’s event drew around 900.

“A lot of people are already using the technology without knowing it. If you’ve used Snapchat, you’ve used it. The consumer engagement is already there … and it will continue to grow because, in a way, VR is the closest thing we have to time travel. You are transported to a different time and space, in what we call ‘cognitive engineering.’ That’s something that can have a big impact on future consumer behaviour and brand loyalty.” 

Source

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Stambol leadership team was honored to speak at the VR/AR Global Summit (Video)

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   “XR Marketing – The Future of Real Estate” Panel: (left to right) Aubrey Tucker (Stantec), Emily Olman (SpatialFirst), Dogu Taskiran (Stambol Studios), Nathan Nasseri (REinVR), Matt Grant (LNG Studios) Image Courtesy of Omicron

“XR Marketing – The Future of Real Estate” Panel: (left to right) Aubrey Tucker (Stantec), Emily Olman (SpatialFirst), Dogu Taskiran (Stambol Studios), Nathan Nasseri (REinVR), Matt Grant (LNG Studios) Image Courtesy of Omicron

The Stambol leadership team was honoured to speak at the VR/AR Global Summit 2018 last weekend here in Vancouver.

This event brought together a huge cross-section of the XR community, from feisty start-ups to mega brands. Hardware developers, content creators, and all points in between had the chance to meet, network, learn, and collaborate under one roof for two jam-packed days.

Stambol CEO Dogu Taskiran joined a panel of other industry leaders to discuss the Future of Real Estate Marketing. Topics covered included communicating the benefits of immersive technology with Real Estate clients as well as user accessibility and quality of experience

“It’s events like this that confirm our belief, not only that VR is the future, but that Vancouver is the place our team can do its best work,” said Dogu Taskiran.

 “The Architect of the Future” by Mehmet Taskiran, Chief Creative Officer of Stambol Studios (Image Courtesy of VR/AR Association)

“The Architect of the Future” by Mehmet Taskiran, Chief Creative Officer of Stambol Studios (Image Courtesy of VR/AR Association)

“We’ve watched our industry grow from a few fledgling start-ups into a vibrant ecosystem of tech leaders and disruptive innovators. We are fortunate to occupy a space, figuratively and literally, where our industry peers are echoing what we’ve been saying for years. VR is the future of Real Estate Marketing.”

From a completely different angle, our CCO Mehmet Taskiran gave a compelling talk titled The Architect of The Future. His talk explored much more than the process of designing and constructing buildings; he touched on ideas about how humanity as a whole can ultimately benefit from the evolution of immersive technology.

“It’s important that we, as pioneers in a relatively new industry, convey the pure creative potential of our products. We have amazing technological tools at our disposal now which put each creator in the position of the great proverbial Architect. We will be world-builders, transforming human experience by re-imagining what our audience sees and feels.”

 

The Summit was an exciting opportunity for our leaders to connect with many other industry professionals. Our team had the chance to meet in person with peers only ever encountered on LinkedIn or Facebook. Stambol will be eagerly awaiting the next Summit to see what another year of progress brings to all of us in the Extended Reality community.

Source

Free Report: Are you ready to leverage AR technology in your service strategy but aren’t sure where to start to get the most value?

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In How Augmented Reality Drives Real-World Gains in Service, Training, Sales & Marketing, and Manufacturing, IDC does a deep dive into how AR is enhancing service and the ways it is already driving ROI. 

Based on survey results included in the report, 62% of service organizations say AR is providing measurable value for service in the following ways:

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 Improved first-time fix rates

 Fewer truck rolls

Download a complimentary copy of “How Augmented Reality Drives Real-World Gains in Service, Training, Sales & Marketing, and Manufacturing” today to learn more about how AR is transforming the service industry.

The Gathering of the Immersive Tribes: VR/AR Global Summit in Vancouver Takes It Up a Level

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By Chris Pfaff 

The industry gathering that officially cemented Vancouver as one of the major centers of virtual reality and augmented reality (or, just use extender reality – or XR – as your umbrella designation), the VR/AR Global Summit, provided a view of the technology and creative sectors that are driving new avenues for audiences and investors on a global scale. Held at the gleaming Parq Vancouver hotel and casino, which just recently celebrated its first anniversary, the event was largely sponsored by Vancouver’s events chamber, and had the British Columbia economic development stamp of approval all over it. And, for those of us who have known Vancouver as a powerhouse in the visual effects and videogaming spaces for years, the increased emphasis on Vancouver as a hub for XR development of all kinds is both obvious and welcoming.

  Nathan Pettyjohn welcomes the crowd at the VR/AR Global Summit in Vancouver, September 21, 2018

Nathan Pettyjohn welcomes the crowd at the VR/AR Global Summit in Vancouver, September 21, 2018

  HP Entertainment’s Joanna Popper details HP’s work in the immersive space

HP Entertainment’s Joanna Popper details HP’s work in the immersive space

While the VR/AR Global Summit, held on Friday, September 21stand Saturday, September 22nd, was as much a homecoming and meet-up for members of the three-year-old VR/AR Association, many of whom had never met in person, the event summoned an even greater level of introduction to innovation that is happening rapidly in the immersive space, even for those whose revenue depends on some form of XR development. 

The brainchild of Anne Marie Ens, executive producer of the event, the VR/AR Global Summit brought leaders from Hollywood, New York, Washington, D.C., the Bay Area, Taiwan, Ukraine, New Zealand, and, of course, all across Canada. What was resident, even from hardware providers, at the event was the level of creative production that is just starting to bubble in a meaningful way from major tech companies, from Intel’s Optane platform, showcased in its Smithsonian Museum Renwick Gallery walk-through, to HP’s impressive work with the likes of VR Studios, which itself got a PR boost the week prior to the event with Cineplex’s announcement of more than 40 full VR arcades to be installed across Canada by 2021.

  Intel’s Raj Puran, with YDreams’ Daniel Japiassu; VR Studios’ Chanel Summers; Dark Slope Studios’ Ben Unsworth, and DreamCraft Attractions’ Krystian Guevara at the location-based entertainment panel, September 22, 2018

Intel’s Raj Puran, with YDreams’ Daniel Japiassu; VR Studios’ Chanel Summers; Dark Slope Studios’ Ben Unsworth, and DreamCraft Attractions’ Krystian Guevara at the location-based entertainment panel, September 22, 2018

Perhaps the most famous global IP that was on display at the show was from Taiwan’s Studio2 Animation, which debuted its VR series of shorts for the popular animated character Barkley the cat. The 6-minute block of 25 shorts marks a major move into VR for animated content; the Barkely feature film was a huge hit in mainland China and Taiwan in 2016.

Producers were quite evident at the show, and back-to-back panels on Saturday afternoon, as Chris Pfaff led the ‘Producing in XR: What to Know Before Immersion’ panel, with Silverscreen Cinematics’ Jeff Olm; AWE Company’s Srinivas Krishna, and MediaCombo’s Michael Owen. The panel explored major AR and VR production techniques, as well as post-production considerations. A second panel, ‘Storytelling and Content Creation in VR/AR’ featured Observe Media’s Travis Cloyd; InspireVR’s John Penn; Vuze’s Jim Malcolm, and Cloudhead Games’ Denny Unger.

  Michael Owen, from MediaCombo; Jeff Old, from Silverscreen Cinematics; Chris Pfaff, from Chris Pfaff Tech Media, and Srinivas Krishna, from AWE Company, prior to, and on the ‘Producing in XR: What to Know Before Immersion’ panel, September 22, 2018

Michael Owen, from MediaCombo; Jeff Old, from Silverscreen Cinematics; Chris Pfaff, from Chris Pfaff Tech Media, and Srinivas Krishna, from AWE Company, prior to, and on the ‘Producing in XR: What to Know Before Immersion’ panel, September 22, 2018

Michael Owen, Srinivas Krishna, Chris Pfaff, Travis Cloyd, and John Penn after their panels, September 22, 2018

Local Vancouver firms were quite visible, from Cognitive3D to Mythical City Games to Stambol Studios. Dark Slope Studios, based in Toronto, held a private event with its principals; the studio is creating location-based immersive entertainment and features an all-star cast of principals, including Raja Khanna, Ben Unsworth, and CJ Hervey.

Raja Khanna, center, executive chairman of Dark Slope Studios, welcomes the audience at a private event, Tap & Barrel, Athlete’s Village, Vancouver, September 21, 2018

Of all the myriad experiences being demonstrated on platforms from Vive to Hololens to, yes, Magic Leap, perhaps the most compelling was YDreams’ ‘The Last Squad,’ produced with ArkaveVR. The 3-person VR shooter is an ideal arcade game, and is addictive in its graphical clarity, screen direction, and sheer entertainment value. As a sign of Vancouver’s attractiveness for the XR community, YDreams recently moved its company to the city. The BC Tech group put the final punctuation on the event by holding an after-party at The Cube, the 6,000-square foot co-working space that hosts a wide range of start-ups in the VR/AR space.

Overall, the VR/AR Global Summit was an affirmation of what the VR/AR Global Association set out to accomplish when Nathan Pettyjohn and a few people started a truly global organization in 2015: bringing the immersive community together on a grand scale. This is still an industry in its early days, and yet even those who have been involved in it for decades see something new every day. So it was in Vancouver; another eye-opener for the immersive crowd.

  Amar Dhaliwal, Atheer; Parm Sandhu, Telus, and Kris Kolo, executive director of the VR/AR Association

Amar Dhaliwal, Atheer; Parm Sandhu, Telus, and Kris Kolo, executive director of the VR/AR Association

Now Available! VRARA San Francisco VR AR Ecosystem Report: 25 Companies Featured, 100 Listed

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See all of our other reports here

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Foreward

Tech revolutions seem to happen all at once. But in reality, it’s often a gradual progression of factors. And sometimes they happen in the unlikeliest places. The first computing revolution was set in motion by eight embittered electrical engineers who were under the management of a domineering founder named William Shockley. Starting a now-prevalent trend, the “traitorous eight,” left well-paying jobs to found Silicon Valley’s first startup in 1957: Fairchild Semiconductor.

These engineers included Robert Noyce and Gordon Moore who later co-founded Intel. Moore wrote the law that’s defined chip-based computing and technological progression to this day. They also included Eugene Kleiner, who founded the industry’s most prolific venture capital firm among other things. Altogether, they branched out from Fairchild -- the original tech ‘mafia’ -- to seed AMD, National Semiconductor and ultimately what we now know as Silicon Valley.

More importantly, those seeds took root in fertile conditions. A combination of weather, network effect and educational institutions reinforced the region’s talent inflows, tech transfer and concentration of knowledge. Revolutions kicked off every 10-15 years: mainframe computing, the PC, the commercial internet and the smartphone era. It is now on that same soil where the next revolution is underway.

And, like the gradual progression of events that started with the traitorous eight, the XR revolution continues to emit sparks all around us. First ignited by Facebook’s 2014 acquisition of Oculus, something big is happening.

It’s happening behind the walls of glass cities in Cupertino, Mountain View and Menlo Park; nondescript office parks in San Mateo, Dorm rooms in Berkeley and co-working spaces throughout San Francisco. WeWork is the new HP garage. There’s even a good chance that one of the companies that defines the next era of technological innovation and Silicon Valley lore is a member of the VR/AR Association. We see tremendous creativity, innovation, and pedigree at companies like 6D.ai, Ubiquity 6, Avegant, Umbra, Kineviz and Portico. We see individuals carrying the XR torch and creating value such as Amy LaMeyer, Amy Peck, Kristin Dragos, Annisa Kau, and Rika Nakazawa.

We now publish this report to document, give credit to, and provide a map for those future (and current) all-stars of Silicon Valley. They sprout from fertile soil, with a birthright, and responsibility, to design the technology that will drive the world’s progression and economic growth. With 60 years of evidence, we believe probability and statistics theory apply to regional innovation: past behavior is a good indication of future outcomes.

15 year old Sabarish Gnanamoorthy to Co-Chair Student Committee of the VR/AR Association

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A moment applauded from the VR/AR Global Summit (hosted by the VR/AR Association / VRARA) was the announcement of the nomination and acceptance of 15 year old Sabarish Gnanamoorthy as Co-Chair of the new VRARA Student Committee.   The Student VRARA Committee, a sub committee of our Education Committee will be built to support our next generations on what and how to access and share VR & AR resources and applications.  Parents & Educators will also have registered access to support and learn how the ecosystem is being educated with VR & AR Technology.

The Education Committee will begin working with Sabarish to build the digital connection with students globally.  Sabarish will provide the Association insight and metrics to become the number one place to seek out educational support for Students/Next Gen/Learning Gen.  In the development of our resources, the framework, architecture and content will be built to support their own learning algorithm.

Building the connection and Global Standards with the next Gen will provide the guidance needed to use AR & VR applications in Education.  Having a Student lead our communications will be a great way to bridge the generations and increase interest and support for the industry.   

For more info, see our Education Committee or email Julie here

More Highlights from our VR/AR Global Summit

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So much happened! Thank you to all our Sponsors for making this year's Summit a success! We had over 900 industry executives from over 100 companies, orgs, and schools, and from 20 countries. And, 100+ Speakers, 70+ exhibitors, 4 stages, 10 workshops, and incredible networking events during the Summit.

 
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Expo Floor

 
 

Speed Dating (Networking at it’s best)

 

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Some Highlights from our VR/AR Global Summit in Vancouver

Subscribe to our VR/AR Global Summit 2019 newsletter here to get latest updates on our upcoming Summit!

Thank you to all our Sponsors for making this year's Summit a success! We had over 900 industry executives from over 100 companies, orgs, and schools, and from 20 countries. And, 100+ Speakers, 70+ exhibitors, 4 stages, 10 workshops, and incredible networking events during the Summit.

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Intel Booth featuring the HTC VIVE PRO and the new Wireless VR adapter

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Intel Booth. Smithsonian American Art Museum (SAAM) VR Art project

Pics from the Expo floor:

 
 
 
 Magic Leap workshop

Magic Leap workshop

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$100K in prizes! Amazon AWS Sumerian and HTC announce the AR/VR Challenge at VR/AR Global Summit

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More info and register for the hackathon here

Amazon AWS Sumerian and HTC announced today at VR/AR Global Summit.

Create AR, VR, and 3D apps in your browser - quickly and easily

3D experiences are here, and Amazon Sumerian is the quickest and easiest way to build one! Amazon is challenging you to create AR, VR, or 3D apps using their browser-based IDE. Sumerian’s unmatched ease-of-use, you can build highly immersive and interactive scenes for a variety of headsets, and both iOS and Android devices. Sumerian’s one-click publishing removes the need to build for each platform from scratch. And with AR Kit-compatibility, a ton of graphics to choose from, and plenty of room for customization, you will be publishing in 3D in no time.

Participants in this hackathon have access to tutorial and training materials to learn to build immersive apps with Amazon Sumerian and will receive support throughout the challenge via our Slack community, Twitch, and webinars. Experts will provide a training on the Sumerian service and provide insights into creating apps that integrate with Amazon PollyAmazon LexDynamoDBS3IoTMLAIAmplify and other AWS services.

More info and register for the hackathon here

Additional Speakers Confirmed for VR/AR Global Summit

See more and get tickets for the VR/AR Global Summit here

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MaryKate Mahoney is the Global Head of VR for Healthcare at HP Inc. In her role she works to enable cutting edge capabilities for the different uses of virtual reality across the healthcare industry, both in the hands of the clinician and in the hands of patients. Today her main focus is finding solutions backed by clinically proven results and bringing those to market. MaryKate is eager to connect new experiences that will improve wellness and health engagement globally.  She holds a bachelor’s degree Centre College and received her M.B.A. at Washington University in St. Louis.

Hussein Hallak is CEO and Founder of Next Decentrum, a blockchain education company. Evangelist at Launch Academy, one of North America’s leading tech incubators with over 600 tech startups incubated and over $150 Million raised. Serial entrepreneur and startup founder with over 25 years of business experience.Developed 20 startups and mentored and trained thousands of entrepreneurs. Creator of Intro to Blockchain, The Blockchain Course, Blockchain Business Fundamentals, Make the LEAP, The Startup Course, and the Lean Entrepreneur Acceleration Program. Strategic advisor for several successfully funded tech and crypto startups including Fintrux, Interfinex, Traction Health, and Peace Geeks. Marketing advisor for leading conferences including Fintech & Funding, Traction Conf, CIX, and Van Funding. Graduate of the Oxford Blockchain Strategy Programme. BSc in Electronics Engineering. Featured in Forbes, BBC, Entrepreneur, Roundhouse Radio, and Notable.

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James Basnett, Founder @ Answer Agency James is a futurist and often travels between the years 2018 and 2038. He  focuses on the synthesis of human and technology systems and he helps organizations map emerging technologies to their future states. At Answer Agency, James builds innovation teams and supports them in bringing new products to market with the right strategy to scale. He has worked with global brands including Verizon and Lululemon to bring their AR and VR visions to reality. 

Dr. Patrick Pennefather

Patrick, recently appointed at UBC’s Theatre & Film program in Production and Design, is passionate about bridging partnerships between various stakeholders in the academic, cultural, service and digital media industries. He’s developed a successful rapid prototyping methodology focused on mentoring teams co-constructing scalable digital prototypes with over 45 companies and organizations (Microsoft, EA, Ubisoft, Blackbird, Finger Foods, Kabam and more) over the past ten years with sessions focused on aligning priorities, research initiatives, vision, strategy, problem-solving and scalability. Institutionally, he has designed and implemented learning with the Master of Digital Media Program, BCIT, Ryerson University, University of Wuhan, Chinese University of Communication, North Chinese University of Technology, UBC and SFU. Within the digital media industry he has facilitated small teams internationally, with Riot Games, EA, Microsoft Big Park, Fujitsu, Procon Mining Safety, Crystal CG China, the City of Fukuoka, NGX, Ballet BC, British Columbia Museum Association, Arts Club Theatre, and British Columbia Lottery Corporation. His research interests and scholarly activities are focused on rapid prototyping for mixed realities as well as designing spatial audio in physical and virtual environments. Whatever the pursuit, he draws from his work as an award-winning sound designer and composer for live and mediated productions having worked on over 250 productions in Canada, the U.S., Europe and Asia.

In the moving target rapidly becoming categorized as xR (substitute x to denote any virtually mediated human computer interface that merges with, augments or hijacks reality), through the MDM Program, Patrick has worked on research-driven projects, public VR projects for good, iPad/mobile VR projects for older adults as a development partner with AgeWell NCE, AR projects with British Columbia Lottery Corporation, small stage dance producer, Virtro VR and UBC Film & Theatre/Arts Club Theatre. He has also written about xR development, is currently researching rapid prototyping xR pipelines, has published in a variety of journals with others in the field of project-based learning and VR, and has presented scholarly work in VR in the area of improving public exposure of VR experiences to the general public.

See more and get tickets for the VR/AR Global Summit here

Telus to speak at the VR/AR Global Summit in Vancouver this week

See more and get tickets for the VR/AR Global Summit here

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Telus will join a panel called, "Behind the Smart Glasses: An Enterprise Journey to Augmented Reality with Telus & Atheer." The panel is designed to provide the audience with some insight about the exciting and pioneering work of two companies.

Panelists:

  • Parm Sandhu, Director of Network and System Operations, TELUS. TELUS Corporation is the fastest growing telecommunications communications company and #1 health IT provider in Canada. You'll hear from Parm about why TELUS is exploring the use of AR to improve the speed and quality of service work on its network across the country - and how the company arrived at the decision to do so.

  • Amar Dhaliwal, Chief Operating Officer at Mountain View, California-based Atheer Ltd. - which is one of the veteran companies in the still-young Augmented Reality enterprise software business and boasts a growing list of corporate customers for its AR platform technology. Amar will discuss about why companies across the industrial spectrum are looking to AR to solve many of their most urgent business challenges - and look at how those companies use AR to make money, save money, reduce risk and improve the productivity and safety of their workforces.

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ThirdEye Gen Brings X1 Augmented Reality Smart Glasses™ to VR/AR Global Summit in Vancouver Sept 21-22

See more and get tickets for the VR/AR Global Summit here

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CEO Nick Cherukuri Selected as Panelist and Speaker for Premiere Industry Event

 

Princeton, New Jersey – September 18, 2018 – ThirdEye Gen, Inc. today announced that they will showcase their X1 Smart Glasses, a powerful workplace augmented reality (AR) mobile computing device, at the VR/AR Global Summit in Vancouver, September 21 and 22. The VR/AR Global Summit is the premier marketplace and conference for industry leaders in immersive technology content, knowledge, and creation.

With more than 20 years of AR development expertise for the U.S. DoD, ThirdEye’s products are transforming the industrial, education and consumer spaces. ThirdEye will exhibit its “See-What-I-See” enterprise software, which enables users to experience the point-of-view of another person through live audio and video communication. Leveraged by over 20 industries, the paired X1 Smart Glasses and software platform offers a hands-free application that places information directly on the screen to assist with complex tasks. Current customers have measured a 30 percent reduction in employee training time specific to this feature.

“We’ve identified a significant opportunity for augmented reality technology in the healthcare and field service industries to simplify everyday tasks and drive innovate on big ideas and goals,” said Nick Cherukuri, President at ThirdEye Gen. “Our straight-out-of-the-box hardware solution pairs with customizable software that meets our customers’ specific needs and delivers on the promise of next-generation visualization.”

The company will showcase the X1 Smart Glasses at the VR/AR Global Summit from Booth #301 at the Parq Vancouver. Cherukuri has also been selected as a panelist for Enterprise Use Cases in VR/AR/MR, moderated by Alan Smithson, at 1:20 p.m. on Sept. 22 (Kitsilano 2 Stage). He will discuss AR and Wearables in a separate talk at 3:40 p.m. (Kitsilano 1 Stage).

ThirdEye’s integrated hardware/software platform gives users a hands-free UI and the equivalent of a 90” HD Screen at 10 feet, along with a 13-megapixel camera, and replaceable batteries for a full work-day of use. The X1 Smart Glasses feature a wide array of applications that make routine and complex tasks far more intuitive for every enterprise, from industrial centers and healthcare to law enforcement.  

Introduced CES 2018 in Las Vegas, the X1 Smart Glasses are available to enterprises and consumers for $999, and are featured in b8ta retail stores in Austin, New York City and San Francisco. For additional information, please visit www.thirdeyegen.com or contact nick@thirdeyegen.com

To schedule an interview with Nick during the VR/AR Global Summit, please contact Kerry Lynn Bohen at 202.468.8300 and kbohen@aboutbwf.com, or Alexa Rogers at 703-584-5632 and arogers@aboutbwf.com

See more and get tickets for the VR/AR Global Summit here

Congratulations to the Pitchfest Finalists! $15K winner announced at the VR/AR Global Summit

See more and get tickets for the VR/AR Global Summit here

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Healium a mind-powered XR escape hatch www.tryhealium.com

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MAKAR www.makerar.com the VR/AR editing platform for everyone

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Embodied Labs www.embodiedlabs.com Leverage the Embodied Labs VR-enabled immersive learning system to develop empathy for older adults and start having deeper, transformational conversations about your care practices.

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MERIDIUN www.meridiun.com is providing technology, tools and services to create unique end-to-end applications for enterprise solutions.

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wrnch wrnch.ai Create, move or modify objects on an interactive display or immerse yourself in a VR/AR world using wrnchAI

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Eyecandylab augmen.tv transforms how the world consumes video content & TV

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Ghost from Black Rainbow www.ibelieveinghost.com Ghost is a complete AR solution including a smartphone-powered headset and a suite of apps that is accessible, affordable, and useful.

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iVirtual Technologies www.ivirtual.ca Become one of the world's first Virtual Humans!

See more and get tickets for the VR/AR Global Summit here