World Congress of Science and Factual Producers - Virtual Reality & Augmented Reality
Dec 8

World Congress of Science and Factual Producers - Virtual Reality & Augmented Reality

VRARA members save 25% on registration. Contact for details. 

Every year, the World Congress of Science and Factual Producers (WCSFP) presents an invaluable industry conference for producers, broadcasters and distributors working in specialist factual television and digital media. Join us this year in Stockholm, Sweden, from December 5 to 8 for a dynamic four-day program of informative sessions and rewarding networking opportunities. The event will be featuring close to 20 VR and AR projects in the Innovation Zone space for the duration of Congress. In addition, there are VR AR sessions, see here.  

Dec 11

VR/AR Association - Pacific Road Show

Presented by VR/AR Association - Vancouver

With a full action packed day, the Pacific Geeks Train is waiting for you heading up down to Portland.

Seattle - Thursday Dec. 8th, 2016

We're bringing together the Cascadia tech community with a Thursday Tech Mixer. Come join us at the mixer connecting Seattle & Vancouver, Investors, mentors, and corporate partners. See details here


Portland, OR - Friday Dec. 9th

Cascadia VR Event 

Brought to you by TechfestNWOregon Games OrganizationConsulate General of Canada - Seattle, and VR/AR Association- Vancouver, BC. Cascadia VR Meetup brings together some of the most exciting VR companies from Portland, Seattle, and Vancouver, BC. Held in one of Portland's famous craft breweries, the Green Dragon on Friday December 9th from 1pm-6pm, we invite you to network, showcase, and connect.


San Francisco - Saturday Dec. 10th

From Portland Intl. (PDX) To San Francisco Intl. (SFO)

Via Alaska airlines 7:10am PDX to 9:10am SFO

Unity Developer Day: San Francisco 2016 this December 10th!

The following Portland Hotel partners have preferred rates during Cascadia VR Mixer. Group rate details:

Staying in overnight? We have just the hotel for you. Located 1/2 a mile from the Green Dragon, the Jupiter Hotel is a mid-century modern hotel in the heart of the city and designed for the urban explorer. Book your room now:

Go to:

Click: the BIG red “Book Now” box in the upper right hand corner

Enter: “SAVED” into the promo code slot (use CAPS LOCK)


Terms & Conditions: Passengers on the Amtrak train are responsible to bring all travel documents for entry into the US.

Cascadia VR
1:00 pm13:00

Cascadia VR

Brought to you by TechfestNW, Oregon Games Organization, Consulate General of Canada - Seattle, and VR/AR Association- Vancouver, BC. Cascadia VR Meetup brings together some of the most exciting VR companies from Portland, Seattle, and Vancouver, BC. Held in one of Portland's famous craft breweries, the Green Dragon on Friday December 9th from 1pm-6pm, we invite you to network, showcase, and connect.

From 1pm-4pm, this is an industry only event.

If you are an industry professional who wants to attend select the "Industry Attendee" ticket.

If you wish to showcase select the "showcase" ticket. Please note this does not guarantee showcase space, you will be notified if you will be unable to showcase for any reason. 

From 4pm-6pm, this is open to the public.

If you wish to come as an attendee at that time, select the "General Public 4pm-6pm" ticket.

Staying in overnight? We have just the hotel for you. Located 1/2 a mile from the Green Dragon, the Jupiter Hotel is a mid-century modern hotel in the heart of the city and designed for the urban explorer.

Book your room now: Go to: Click: the BIG red “Book Now” box in the upper right hand corner. Enter: “SAVED” into the promo code slot (use CAPS LOCK)

***Please note: The discount comes from our best available rate - you will see that the current best available rate is crossed off in red and the discounted rate is listed below in black***

VR in Dutch Education hosted by VRBASE & VRARA
5:00 pm17:00

VR in Dutch Education hosted by VRBASE & VRARA


On December 9th, VRBASE and the VR/AR Association are organizing a meetup about the use of VR in the Dutch educational system. There will be two panel talks with students, companies and faculty members at universities, in which the discussions will include the audience.

The key topic that will be addressed will be in understanding the differences in the approach of VR/AR techniques used in real life versus in the academic world. Participating universities will be Rijksuniversiteit Groningen, HvA, Filmacademie and others.

VRARA's Amsterdam Chapter President, Amir-Esmaeil Bozorgzadeh, will present a case study on VR being used in language learning and presentation rehearsals.

If you're Amsterdam at the time of the event, please click here to RSVP.

Virtual Reality Summit - San Diego, California
Dec 16

Virtual Reality Summit - San Diego, California

  • San Diego Convention Center

Contact to get a discount for your event pass. 

VR Summit.png

The Virtual Reality Summit is launching in San Diego! Learn and network with the bright new stars and long-term superstars at the summit that spans the continuum of the business of VR/AR. 

The Virtual Reality Summit is heading to San Diego for the first time December 14-15. Virtual Reality Summit San Diego will feature two days of conference sessions led by industry experts and demonstrations of the latest virtual reality and augmented reality services.

12:30 pm12:30

VRevolution - NYC VR Event for Brands

For complimentary passes, or if you would like to sponsor this event, contact Kris 

For many leading digital brands, Virtual Reality is just a technology they can’t afford to ignore and 2016 is the year that claims will be staked, creative teams assembled, platforms chosen and strategies developed. VRevolution is helping brands navigate this new and often confusing technology and helping educate digital teams to drive the initiative forward. Read more here

VR AR Event at the Big Show NRF 2017 in NYC
Jan 17

VR AR Event at the Big Show NRF 2017 in NYC

  • NYC

Contact Kris Kolo at for details and event passes. 

The industry’s premier event – Retail’s BIG Show – is January 15-17, 2017, in New York City. It’s three days, 33,000 attendees, 300 speakers, 100-plus sessions and 500-plus exhibitors. 

The NRF and VRARA invite retailers to the Big Show. VRARA retail members get in at a discounted price. This offer includes all session (breakouts and Keynotes based), EXPO floor to include all sessions on the EXPO (based on availability), and all open networking events (opening reception, keynote lunch). VR/AR will be one of the highlighted technologies at NRF. Offer good until 12/2/2016.

Below are examples of what VRARA members are doing with VR AR in Retail:

VRARA member VRCommerce, has built a VR ecommerce platform that integrates with the retailer's existing product catalogs. “We’ve created a seamless path for retailers to begin to experiment in VR and create incredibly immersive transformative retail experiences,” says VRCommerce CEO, Amol Sharma. The video clip showcases a few of their early virtual storefronts. The user experience and UX can be completely tailored to reflect a brand and the experience desired. Example #1 shows an experience that could be inside an Apple, Samsung, AT&T or Verizon stores. Example #2 shows an interactive 360 experience inside a furniture store. Example #3 shows VR shopping inside a store like Macy's or Target.

For more info contact 


Feb 26

Virtuality comes to Paris this February

For discount for this event, contact  

Virtuality Paris presents the best of VR for all sectors and all its forms: VR headsets of course, but also game consoles, sound systems, 360 cameras, and haptic technology.

During the 3 days on Feb 24-26th, 2017, the CENTQUATRE-PARIS will be transformed into an innovation hub. The exhibition will be dedicated to professionals on the first day, and will open to the general public over the weekend. Virtuality Paris is the opportunity for both professionals and the public to either exhibit or participate in the conferences and talks about various sectors.

Over the 3 days’ exhibition, the public will be able to attend many talks on various topics (over 80!). Speakers will discuss several themes, including:

  • The creation and production of VR contents and 360° videos
  • the economy and business models of these new formats
  • Virtual reality for the music sector
  • Virtual reality for real estate
  • Virtual reality for adult movies
  • Virtual reality to develop empathy
  • Virtual reality associated to a series, lm or TV program
  • And many more subjects!
Mobile World Congress - GSMA MWC
Mar 2

Mobile World Congress - GSMA MWC

VRARA members get a discount, contact for details. 

Mobile is at the heart of innovation. Innovation is at the heart of mobile. And now, in a super-connected world, everything being created is mobile or has a mobile component. Mobile-enabled cities. Mobile-driven homes. Mobile-intelligent vehicles.

It’s the force behind every emerging innovation, every forward-thinking idea. It’s simply Elemental.

Our yearly event provides the best venue for mobile industry business opportunities and deal-making. Mobile World Congress includes an exhibition with more than 2,200 companies displaying cutting-edge technologies; a world-class conference featuring visionary keynotes and discussions; the industry’s best networking opportunities; and the annual Global Mobile Awards ceremony, which recognises innovative mobile solutions and initiatives around the world.

In 2016, we hosted more than 101,000 mobile professionals from over 200 countries. Make your plans now to see how ‘Mobile is The Next Element’ at Mobile World Congress in February 2017, in the Mobile World Capital, Barcelona. Visit to learn more.

Barcelona MWC Dinner Round Table Event hosted by the VR/AR Association
9:00 pm21:00

Barcelona MWC Dinner Round Table Event hosted by the VR/AR Association

RSVP here

Let us buy you dinner! 

Dine at Barcelona's best in an intimate setting dinner while you get news & insights from high-profile VR AR industry experts and leaders. Join your peers for a round table discussion on VR AR market and trends, and issues affecting your company, project, or role. 

Topics will include:

  • What is your current view of the VR AR industry
  • What are your biggest challenges
  • What trends in the industry concern you most
  • What are you looking for in an association such as the VR/AR Association
  • How can your company be of help


Please RSVP by Feb 1st by sending an email to 

AR/VR 2017
Mar 8

AR/VR 2017

For passes and discount contact 

AR/VR 2017 is an international conference and expo bringing together professionals and innovators in London on the 7th & 8th March 2017

We’re offering opportunities for hardware manufacturers, software developers, studios, and entrepreneurs to showcase and promote their products, expand their professional network and meet with potential buyers.

CVR 2017
May 7

CVR 2017

VRARA members get 50% discount. Contact

CVR is North America's leading VR/AR/MR conference and expo. CVR brings together great games, interactive experiences, and the best immersive technology to consumers, industry pros, and investors.

CVR 2017 will take place from May 5-7, 2017 at the Vancouver Convention Centre.

CVR 2017 is expanding to three days to accommodate the ever-growing interest in VR, and now includes AR. Friday, May 5th will be an INDUSTRY ONLY day, complete with a specialized speaker series, exclusive demos, access to the exhibits, B2B meetings, and special industry events.  We will explore all applications of VR and AR including gaming, education, medical, design, and more.  On May 6th and 7th, EXPO DAYS will open up to the public and feature world-renowned demos, exhibits, entertainment, and more!

Industry Day – Friday, May 5

A day JUST for those in the VR, AR, and Mixed Realities realm. Speaker and panel presentations will focus on VR/AR in business and entertainment, as well as best practices in the development space. There will be the opportunity to book B2B meetings with vendors, businesses, and investors from around the globe. Best of all, the exhibit floor will be open exclusively for this group to have the first run at exciting demos, new technology, game releases, industry developments and more. 

Expo Days – Saturday & Sunday May 6, 7

On CVR Expo Days, we welcome everyone and anyone interested in VR/AR! Test out the world's best VR/AR experiences, and see for yourself what all the hype is about. What's in store for this year? More VR/AR demos, 3x the space, even more exclusive content, and a day of fun for the whole family! 

VRX 2016
Dec 8

VRX 2016

VRARA members get in at a discounted rate. Contact 

Capitalize on the meteoric rise of virtual reality. Lead from the front to create and monetize the best VR experiences through 2017 and beyond…

Only a year or so ago the question for most business leaders talking about virtual reality was simply "what is it and is it just a fad?".

But with massive investment coming from all the major tech juggernauts, media giants, game developers and large-scale enterprises, it’s now clear that it’s no fad - VR’s here to stay and it’s growing massively.

Huge progress is being made on both the display technology and content experiences and it’s set to revolutionize the way we work, play and socialize in what’s fast becoming an ever more digitized and connected world.

So the question for business leaders now is not what virtual reality is, but what are the possibilities it provides and how can it be integrated into their organization.

The VRX event series is purpose built to provide the answers to these questions. Bringing together the world’s leading VR content creators, commercial leaders and respected analysts & experts, the two days in December are set to be the best opportunity for those looking to position their business at the forefront of this new platform revolution.

Event website & details here

VR & AR With The Best - Online event
Dec 4

VR & AR With The Best - Online event

Get tickets here

VRARA members get a 50% discount, contact 


VR & AR With The Best second edition is a two-day online conference tailored for developers and engineers looking to expand their knowledge on Virtual, Augmented and Mixed realities. From capture, via platforms, systems and applications, learn how the experts are building entire immersive experiences for gaming, film, health and education - discover the trends and fill those gaps in the market!

Join 100 VR & AR experts (CTOs, CPOs, Architects, Engineers and Devs from Labs, Apps, Startups and Tech Giants) for exclusive tech talks, live-coding and demos on their platforms, immersive wearables, smart platforms. Go further and benefit from 1-to-1 mentoring sessions with the speakers and watch the talks for 2 months after.

Speakers: See list here

VR Hackathon: San Francisco
Dec 4

VR Hackathon: San Francisco

In all of the great VR events happening out there (including VRARA's), one good way to bring out the sector's true innovative mojo is with a good old hackathon. 

In that spirit VR/AR Association SF chapter has partnered with for its next event at the Microsoft Reactor Dec 2-4.  Click through to see the event's official details.

3:00 pm15:00

THE VR/AR ASSOCIATION Presents: Music + TV + Film = VR

  • Expert Dojo

Get tickets here


The hype around VR in the entertainment industry is all about merging art and technology both to enhance the consumer experience and to propel the entertainment business on the path of innovation and prosperity. VR/AR Association LA has assembled key players in the VR space to discuss how they are disrupting the business of music, TV and Film. 

Please join us for the VR/AR Association Music + TV + Film = VR Symposium which will offers a great opportunity to meet top industry leaders discuss & debate on how VR/AR Is Reshaping The Future of Music, TV & Film.  Network with peers, suppliers, Hollywood film makers, celebrities, educators and others within the VR/AR ecosystem. 


Saturday, November 19th (Expert Dojo)


3:00 p.m.  – 3:05 p.m.

Welcome & Introduction


Mike Johns, LA Chapter President, VR/AR Association

3:10 p.m. – 3:35 p.m.  

“Future of Theater Entertainment, What it Means To Moviegoers”


Brooks Brown, Global Director of VR – Starbreeze/IMAX

3:40 p.m. – 4:05 p.m.  

Augmented Reality Case Study:

“Kendrick Lamar vs. Lincoln Park...And The Winner Is?”    


Stephen Prendergast, CEO – Turnstile

4:10 p.m. – 4:35 p.m.      

“The Reinvention of Music Videos with Virtual Reality”  


Facundo Diaz, CEO – VRTFY

4:40 p.m. – 5:25 p.m.      

“Music VR Business Model And ROI” Panel    

*Moderated by: John Canning, Producers Guild of America


Timmu Tõke, CEO – Wolfprint 3D

Logan Olson, Founder – Soundstage VR

Dwayne Robinson, V.P., Information Technology – Interscope Records

5:30 p.m. – 5:55 p.m.      

“TV vs Film and the VR Narrative”


John Canning, VP, New Media Council – Producers Guild of America

6:00 p.m. – 6:25 p.m.      

“The Future of Hip Hop Is in Virtual Reality”     


Keith Clinkscales, Former CEO – Revolt TV

6:30 p.m. – 7:15 p.m.

“One Size Doesn’t Fit All: Establishing the Right VR Game Plan” Panel

*Moderated by: John Canning, Producers Guild of America


Jon “NEVERDIE” Jacobs, Visionary Entrepreneur

Kevin Cornish, Founder – Moth+Flame VR

Daniel Gregoire, Founder – Matter VR

7:20 p.m. – 8:00 p.m.      

Fireside Chat:

“VR The New Flatscreen TV”


Jon “NEVERDIE” Jacobs

8:00 p.m.

   Closing Remarks


Mike Johns, LA Chapter President, VR/AR Association


or more info or questions, contact VRARA Los Angeles Chapter President Mike Johns

VR NOW - the Tech Biz Art Conference - debuts in Germany
9:30 am09:30

VR NOW - the Tech Biz Art Conference - debuts in Germany

The conference will offer attendees the following experiences:

  1. Aims to create a hands-on atmosphere with a high amount of learnings. Packed talks focused on how-to's in VR and direct dialogue give participants the opportunity to exchange knowledge and gain new insights. The conference will feature international keynotes on technology, business and art.
  2. Mixes local heroes with international projects and shows a complete round-up of current state of the art techniques and technology.
  3. Celebrate outstanding technical, business, and artistic achievements in virtual reality. Three projects will be nominated for each of the categories (tech, business, art, and the grand prize).

The VR NOW Con is about giving new impulses on the medium and boosting the international developers and business community. The time is NOW to learn from and connect with each other to build the future of VR together. Come celebrate the conference, the award show, partner expo and lots of networking opportunities.

VRARA members receive a 22% discount on tickets. Send an email to the VRARA Chapter President, Amir-Esmaeil Bozorgzadeh at

Immersive Technology Conference 2016 - Houston, Texas
Nov 16

Immersive Technology Conference 2016 - Houston, Texas

  • Houston Student Center South

The VR/AR Association has partnered with Immersive Technology Conference, ITC 2016. Members of the VR/AR Association receive a special 20% DISCOUNT on registration to attend and a 30% DISCOUNT on booth space.

This is the first annual Immersive Technology Conference (ITC) that will be held in Houston, Texas November 14th to 16th 2016.

Immersive Technologies are already being implemented in the Medical, Oil & Gas, Marketing, Architecture, Aerospace, and Education fields with great success. ITC 16 aims to bring the people passionate about this technology together with the ever growing industries that call Houston, and on a larger scale Texas, home.

This conference will include a focus on the business and professional applications of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technology and solutions, and leverage Houston’s unique position as a global technology hub–particularly for the energy, medical and aerospace industries–to connect companies, developers and enthusiasts in the exciting and rapidly evolving VR, AR, and MR space including:

  • Oil & Gas
  • Medical and Clinical Applications
  • Aerospace
  • Industrial and Technical Design
  • Training and Simulation
  • Architecture
  • Education
  • Telecommunication
  • Entertainment
  • Gaming

It’s not all just business though, ITC 2016 will be welcoming a large amount of the Gaming and Entertainment community as well. These industries drive innovation and rapid iteration of technology and solutions that have infinite possibilities in other markets. We hope to include key members of the VR and Gaming communities to showcase the current state of Virtual Reality and Augmented Reality technologies and software.

Email for your member Discount Code: 

The Narrative Summit
7:30 am07:30

The Narrative Summit

One common thread in several technologies -- especially VR -- is transforming how stories are told. This is the evolution of narratives, and the subject of next week's Narrative Summit.

Taking place Thursday in San Jose it will feature several in-the-round discussions with tech leaders and influencers. The VR/AR Association is an event partner and will join the discussion about how this evolution of storytelling is impacted by immersive technologies specifically.

Register here to watch the livestream or email to join in person. Spots are limited.  

AT&T VR/AR Challenge - Deadline Nov 11th
Nov 11

AT&T VR/AR Challenge - Deadline Nov 11th

Register here

Are you an innovator in the virtual reality (VR) or augmented reality (AR) space? If so, we have a challenge for you. Show us how you might transform the film experience, improve healthcare, or accelerate learning using VR or AR—including new accessories—and you could have a chance to win up to $20,000.

How to Enter

  1. Register your team. Registering will keep you in the loop regarding news about the Challenge and enables AT&T to reach out to you during the Challenge.
  2. Develop your idea into a functional demonstration.
  3. Create a video describing what you have built, including samples from the VR or AR experience.
  4. Submit your video no later than November 11, 2016.

AT&T will invite the five selected finalists to travel to Las Vegas, where they will demonstrate their projects at the 2017 AT&T Developer Summit on January 3-4, 2017, just prior to CES. Developer Summit attendees will select their favorites through voting. The winner will be announced at the AT&T Developer Summit keynote address on January 4.

To be eligible for prizes, you must demo in person in Las Vegas. AT&T will cover select expenses for travel.


To be eligible as a semi-finalist, your submission must include all elements of any category below

Judging Criteria

1st Round

All video submissions must be entered by November 11, 2016. On November 18, AT&T will reach out to five finalist teams and invite them to travel to Las Vegas to demo their VR or AR project. All committed finalists will be announced on December 2, 2016.

Final Round

At the AT&T Developer Summit in Las Vegas on January 4, 2017, the five finalist teams will demo their projects in the expo or registration area. Developer Summit attendees will have the opportunity to vote for their favorite demonstration!


Use of VR/AR technologies and application to categories

Ability to clearly articulate what your app does

Originality of idea

Completeness of the project

Register here

Virtual Reality Developers Conference San Francisco
Nov 3

Virtual Reality Developers Conference San Francisco

Learn to build amazing, immersive VR and AR experiences of all kinds at the Virtual Reality Developers Conference (VRDC), November 2-3 in San Francisco. Sessions cover games, entertainment, brand experience, and innovative use cases including healthcare and training. You’ll meet content creators, top brands, business development professionals, VCs and innovators at the premier VR/AR event. VRARA members get a discount on VRDC pass at  For more info contact 

Global WebVR Hackathon
Nov 15

Global WebVR Hackathon

The WebVR community gets some long-waited relief on November 1st in the form of a global hackathon run completely online and for the longest period ever, 90 days. The platform, Virtuleap, is co-organized by the Amsterdam Chapter President of the VR/AR Association, Amir-Esmaeil Bozorgzadeh, and is devoted to championing the WebVR cause by providing the community with the resources it sorely needs at this stage in the industry.

Mozilla, Microsoft, and Google are some of the technology partners alongside ecosystem partners like VRBASE, VR First, Force Field VR, and of course the VR/AR Association. The lead media partner, Upload, yesterday published the initial announcement of the hackathon, which has already stirred the grassroots community to prepare for the upcoming WebVR extravaganza. Student groups at Harvard, Stanford, MIT, and the Entertainment & Technology Center at Carnegie Mellon University, are all officially participating in the hackathon.

More info here

10:30 am10:30


  • Tribeca Three Sixty

In Partnership with the VR/AR Association

Welcome to StoryNEXT 2016, a conference dedicated to new frontiers in storytelling, brought to you by USA TODAY NETWORK and the New York Television Festival.

USA TODAY NETWORK and the New York Television Festival will bring together leaders in virtual reality storytelling, technology and advertising to focus on the opportunities and challenges of content creation, distribution and monetization.



Doors Open


OPENING KEYNOTE: Virtual Reality: State of the Union

StoryNEXT kicks-off with a dynamic keynote detailing the current state of the VR landscape, emerging trends, breakthroughs, and what is to come.


Exhibitor Showcase: Technology & Media

Experience the latest technology and VR content demos. *The Exhibitor Showcase will remain open for the duration of the conference.


Capturing the Stories of Today: VR in Journalism and Documentary

Experts across the non-fiction storytelling spectrum will weigh in on the rapidly evolving medium, its ethical implications, and look at the tremendous opportunities (and challenges) for building empathy and engagement through immersive storytelling.

  • Gabo Arora, United Nations & LightShed
  • Niko Chauls, USA TODAY NETWORK
  • Jessica Lauretti, HuffPost/RYOT
  • Graham Roberts, New York Times


Pioneering Advertising and Marketing in Virtual Reality

Since the dawn of television, advertising has helped to define the structure of its programming and experiences. Years later, with the onset of online video, audience attention and interactivity have helped shape new programming and a more direct relationship with brand advertisers. As we explore the potential of virtual reality storytelling, what is the next step for advertising and how will brand visionaries shape the next chapter?

  • Kelly Andresen, USA TODAY NETWORK
  • Andrew Cochrane, Mirada
  • Eric Grant, Razorfish
  • Jonathan Shipman, Framestore


Hospitality Break


VR for All! Breaking Down Platform Barriers and Creating a Mass Audience

As virtual reality moves beyond early adopters to mainstream consumers, the industry’s biggest hardware and platform players will discuss the challenges and opportunities of building a new audience in a new medium.

  • Drew Bamford, HTC
  • Paul Beddoe-Stephens, Facebook
  • Aaron Luber, Google
  • Tony Mugavero, Littlstar




Journalism 360 Powered by the John S. and James L. Knight Foundation, Google News Lab, and Online News Association presents ROUNDTABLE DISCUSSIONS

  • Breakthrough VR Production
  • Interactive Storytelling
  • Monetization
  • Women in VR


COCKTAIL PARTY Sponsored by Facebook


For more info, contact 

Amsterdam Chapter Launch Event
5:00 pm17:00

Amsterdam Chapter Launch Event

  • VRBase - Marineterrein Amsterdam 5 Kattenburgerstraat

Come join us as we celebrate the launch of the Amsterdam Chapter of the VR/AR Association, a global organisation designed to foster research, develop standards, and promote and connect members working in the virtual and augmented reality industries.

Our inaugural event, sponsored by StartupAmsterdam, includes introductions by the VR/AR Association along with exciting updates from two pillars of the Amsterdam VR ecosystem, VRBase and VR Days Europe.

  • 5:00-5:45pm - Registration.
  • 5:45-6:00pm - Opening by Amir-Esmaeil Bozorgzadeh, Amsterdam Chapter President at the VR/AR Association.
  • 6:00-6:15pm - Global updates at the VRARA by Nathan Pettyjohn, Founder at the VR/AR Association.
  • 6:15-6:30pm - Accelerator and incubator updates by Daan Doornink, Founder & CEO at VRBase.
  • 6:30-6:45pm - Conference updates by Benjamin de Wit, Festival Director at VR Days Europe.
  • 6:45-7:30pm - Networking over drinks & snacks.

Please RSVP as soon as possible in order to ensure your seat! We look forward to seeing you there!


Amir-Esmaeil Bozorgzadeh
Amsterdam Chapter President
VR/AR Association

An Evening with the VR/AR Association and Lenovo
6:30 pm18:30

An Evening with the VR/AR Association and Lenovo

  • Runway SF

Join the VR/AR Association and Lenovo for an evening of networking, presentations and fireside chats about the changing state of virtual reality and augmented reality. 

Lenovo's work in both fields primes our discussion around challenges, opportunities and best practices. That not only includes VR-cabable PC rigs, but exclusive partner status with Google's AR-fueled Project Tango.

Meanwhile, Comcast Ventures' Michael Yang is making investments in VR/AR including NextVR, Meta and AltspaceVR. We'll hear about the critical trends and opportunities he's tracking.

We'll also feature Orange Silicon Valley as a mobile powerhouse and innovator. As always, we'll have plenty of VR hardware on hand to play with, and a good crowd to mingle with. 

Eventbrite - An Evening with the VR/AR Association and Lenovo
VR&AR World in London
Oct 20

VR&AR World in London

  • ExCeL London

Presented in partnership with the VR/AR Association and Augmenting Reality Meet Up Group, VR&AR World forecasts to attract 8000+ attendees, co-located with the Broadband World Forum and Apps World.

Use Discount Code: VRARA15 when signing up!

Join your peers for three action-packed days of presentations, debates and networking to discover what VR & AR means for enterprise, entertainment and the entire televisual experience.

Why attend?

  • Network with the leading VR & AR players across the world
  • Learn from over 80 speakers from the forefront of Virtual and Augmented Reality worldwide
  • Immerse yourself in first-hand knowledge from our purposefully case-study rich agenda
  • Discover how to provision fixed and mobile networks to cater for a VR & AR Future
  • Determine how to benefit financially from the VR & AR wave
  • Benefit from exciting features including: Hackathon, Investor Clinic, Start-Up Pavilion and Creative Content
  • Workshops and Large Exhibition
  • Manufacturer demonstrations, market case studies, forecasts, projections and in-depth debates from right across the ecosystem

A unique and comprehensive standalone event, VR & AR World will bring together leading VR & AR technology manufacturers, enterprises, fixed and mobile network operators, app developers, content developers, film-makers, broadcasters, production companies, hardware and software vendors, investors, analysts, researchers, government and regulators, VR & AR associations, academics and media from right across the world…

We hope you can join us!

To speak at the show, please contact
To exhibit or sponsor, please contact

Live Webcast with Facebook, Samsung, Bottle Rocket and More
2:00 pm14:00

Live Webcast with Facebook, Samsung, Bottle Rocket and More

Join industry leaders from Facebook's Oculus, Samsung, Playful, BigLook360, and Bottle Rocket for this live webinar.  

Virtual Reality is here.  How should your brand activate today?

VR is opening new opportunities for brands to engage with their consumers right now. According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. Join our discussion on how to leverage virtual reality to create a quick and deep understanding of your brand. The technology is ready to activate – from tetherless solutions like VR videos to high-end experiential with hand controllers for trade shows. What are the development factors your brand will need to consider? What types of narrative and interaction will be valuable for your business? Let’s talk about how you can become a recognized innovator in your industry.

Andy Mathis, Business Development & Partnerships, Oculus

Nick DiCarlo, VP / GM Immersive Products & VR, Samsung

Paul Bettner, Founder & CEO, Playful

Lance Loesberg, CEO, Big Look 360

Matt Johnson, EVP Innovation, Bottle Rocket

7:00 pm19:00


  • NYU Data Future Lab


Augmented reality, or AR, involves layering visual information on top of existing physical reality. Whether through mobile apps, head-mounted displays (HMDs); head-up displays (HUDs); retinal displays, or haptic sensors, AR provides experiences that are changing the way media is consumed and distributed. From the hit game ‘Pokemon Go’ to the forthcoming Magic Leap platform, the lure of AR involves geolocation information and real objects in a transformative way. Lower-cost hardware and the first holographic projection systems offer producers new ways to deliver advertising, viral stories, and special venue content.

The AR industry has evolved from Will Wright’s ‘The Sims’ to companies such as Blippar, which enables smartphones users to recognize images and layer content on top of objects, and Atheer, which delivers a mobile 3D platform.

This session will feature leading producers in the AR field, who will discuss the opportunities for creative technologists and production companies in AR.


Diego Florentin, vice president of business development, Squadability

Diego Florentin is the vice president of business development for New York- and Montevideo, Uruguay-based interactive agency Squadability. Diego has helped create some of the leading examples of AR in the marketing and advertising world, including the Harry Potter exhibit at Universal Studios; a Leap Motion application for Spanish bank BBVA, as well as AR work for Coca-Cola and others. He has led large teams on projects for global clients including American Express, Conde Nast, Globant, Technicolor, and others.


Ted Iannuzzi, creative technologist, Ixonos

Ted Iannuzzi is a creative technologist with Ixonos, leading the development of new digital design experiences for clients including HP, Viking Cruises, and Al Jazeera, among others. Ted has been part of a wide range of visual creation tools, including the industry’s first do-it-yourself (DIY) app-creation tool, Magmito; Cycore’s Cult3D and CultEffects, and virtual reality, stereoscopic imagery and robotics from Digital Image FX, for clients that included the likes of Warner Bros., Microsoft and Gibson. Ted is a board member of the Toronto Business Development Centre, an independent, non-profit, non-government organization dedicated to nurturing the growth of new and emerging businesses.


Pietari Päivänen, Futurefly

Pietari Päivänen is the founder and CEO of Futurefly, the San Francisco- and Helsinki-based studio that has launched Rawr Messenger, an avatar-powered messaging app. He was previously the vice president of sales and marketing at Nordic Telecom. Pietari’s diverse experience in marketing includes stints in scent marketing (Ideair); medical point of care (Modz), and Muslim lifestyle marketing (Muxlim). He began his career in the ICT sector, with Crew Media Finland.

Ariff Quli, chief commercial officer, Blippar

Ariff Quli is the chief commercial officer of Blippar, the world’s leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies – including Condé Nast, TIME Inc., Procter&Gamble, Kraft, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, Universal Pictures and Jaguar - to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app. Ariff was previously the President, Americas, for Vibrant Media. Prior to this, he held executive positions in the publishing world, with CNET Networks and InfoWorld.


Chris Pfaff; PGA New Media Council East

A former board delegate of the PGA New Media Council from 2006-2013; former PGA New Media Council vice chairman, and former PGA Board of Directors delegate, Chris was one of the founders of the  PGA New Media Council member in 2003-2004. He leads a consultancy – Chris Pfaff Tech/Media LLC – that represents some of the leading service providers, audio/video technology firms, networking vendors, and media companies in the world. A veteran of the start-up world, Chris helped launch more than 20 ventures from the Lucent New Ventures Group, including iBiquity Digital; Flarion; Lucent Digital Video, and GeoVideo Networks, among others. In addition, he has helped launch AT&T’s Internet strategy; the Viacom New Media division of Viacom, Inc.; Sony Electronics’ Digital Betacam format, and Sharp Electronics’ LCD product division, among others.

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St. Louis Chapter Event with GoPro and Boeing
5:00 pm17:00

St. Louis Chapter Event with GoPro and Boeing

  • Venture Cafe

Hear from GoPro and Boeing Discussing VR for Entertainment vs AR for Enterprise

Hosted by the VR/AR Association St. Louis Chapter, come listen to GoPro and Boeing compare and contrast how 360 video and virtual reality is being used for entertainment vs. how big enterprise businesses are looking to use augmented reality and virtual reality for productivity.  Both markets are massive with analysts estimating market growth going from under $2B in 2014 to $120 billion in 2020. 

Nathan Pettyjohn, the President of the VR/AR Association will moderate a "Fireside Chat" with Mehrshad Mansouri of GoPro and Laura Beishir from Boeing Ventures. Both have unique and interesting thoughts on how and where VR and AR will create value for consumers and businesses. 

Join us at the always entertaining Venture Cafe for free drinks, great networking and learning. 

Path to Purchase Expo in Chicago with VR/AR Experience
9:00 am09:00

Path to Purchase Expo in Chicago with VR/AR Experience

  • Donald E. Stephens Convention Center

The VR/AR Association  is excited to partner with the Path to Purchase Expo (formerly the Shopper Marketing Expo) this fall to showcase VR and AR solution providers to the best retailers and CPG brands in the world. 
This year the event returns to Chicago after two years in Minneapolis and we expect to establish new records of attendance. The show will take place on September 21 and 22 at the Rosemont Exposition Center near O'Hare Airport. 

Showcase your Solution to Retailers and CPGs:

The Expo brings the entire shopper marketing ecosystem under one roof and is a well targeted event to reach decision makers that control shopper dollars. Expo will attract about 130 exhibitors and nearly 4,000 attendees in total.
VR/AR Association members receive a special discount on exhibit booth space - the same as the member rate for Path to Purchase Institute Members.  

Contact Quan Tran at for details. 

More information is at:

"Digital Fight Club" - by the Dallas Digital Society
6:00 pm18:00

"Digital Fight Club" - by the Dallas Digital Society

  • Granada Theatre

The Dallas Digital Society will be putting on a special event - Digital Fight Club starring Nick DiCarlo and Dale Carman.

Fight 1: Virtual Reality: Nick DiCarlo (Samsung) vs Dale Carman (Groove Jones)

Nick DiCarlo - VP / GM Immersive Products & Virtual Reality at Samsung Telecommunications America

Dale Carman - Executive Creative Director at Groove Jones

Nick and Dale, two of the sharpest wits in Dallas will spar in a "fight" on the hotbed, undecided topics in digital technology today - virtual reality!

Pokémon Go: Marketing the First Augmented Reality Success Story
5:30 pm17:30

Pokémon Go: Marketing the First Augmented Reality Success Story

Hosted by the University of San Francisco School of Management, Alumni & External Relations

Join Nintendo Marketing Manager Tim Kwong in conversation with USF marketing professor, Anthony Patino. Learn about Kwong's experiences working for Nintendo, and driving the Pokémon Go phenomenon that's bridging the AR gap between atoms and bits.

Find out more or register (free) here

VRARA Presenting at the S&P Global Analyst Training for VR in NYC
9:00 am09:00

VRARA Presenting at the S&P Global Analyst Training for VR in NYC

VRARA NYC Chapter President, Kris Kolo, will be talking about the NEW, New Wave: Virtual Reality - it’s not just a game anymore.  

  • How many companies are currently in market?
  • What industries are they engaged in (movies, games, TV shows, sports, music, advertising, marketing, e-commerce, retail, security, health care, CADCAM (computer assisted design and manufacturing), hospitality, etc.)?
  • what are the overall economic size of the VR/AR nascent industry  
  • A case study example of how VR/AR is being adopted and integrated into a company engaged in the media/entertainment/media tech industry and what the company hopes to achieve, how, and when.
  • Why is VR/AR not just a phase? VR/AR has been around for two decades and keeps restarting and evolving from motion enhancement, bulky viewers and headsets, 3D projection, etc. 
  • How will VR/AR enhance incumbent business models and what might be the upside, and when?

If interested in attenting, email

More info here.

DallasVR MeetUp with VR/AR Association Chapter
6:00 pm18:00

DallasVR MeetUp with VR/AR Association Chapter

  • Groove Jones

The DallasVR Meetup group is hosting its meetup in coordination with the VR/AR Association Dallas Chapter President, Dale Carman at Groove Jones. 

Groove Jones will be showing of the Vive work they did for McDonalds as well as a new project they have been working on. 

Samsung is bringing their new Gear 360 cameras to allow you to create 360 video and photos with ease. 

Slice VR, will be showing off their recently released Gear VR experience called Welcome to Virtual Reality. If you can't wait you can check it out on the store right now: 

For more information visit the DallasVR Meetup page!

South Florida Chapter Event at Full Sail University
7:00 pm19:00

South Florida Chapter Event at Full Sail University

  • Full Sail University

This is the South Florida VR/AR Association Chapter Launch Event! David Betten of WildEye VR hosts a panel of experts, demos, and Q&A on high resolution 3D scanning techniques for VR and more! 

Run of Show/Event Schedule:
6:30pm – doors open/registration
7:00pm – Welcome Keynote from David Betten - VR/AR Association South Florida Chapter President and Director of Business Relations at WildEyeVR
7:15pm – Presentation/Demonstration
7:30pm – Discussion/Q&A panelists
8:00pm – Demo of Gear and networking

Enter the Matrix at St. Louis Science Center
6:00 pm18:00

Enter the Matrix at St. Louis Science Center

  • St Louis Science Center

VR/AR Association member organization, The St. Louis Science Center, is hosting a Matrix movie themed First Fridays event focused around the science of Virtual Reality and Augmented Reality. First Fridays is opportunity for the public to geek out at the Saint Louis Science Center while learning the real science behind science fiction. This event is one of the most popular days of the month for the Science Center attracting both families and young adults. The event starts at 6pm and ends at 10pm with a free late night movie where we will be showing The Matrix.  

The Science Center is inviting Virtual Reality and Augmented Reality Developers to showcase their work with public at the Matrix First Friday event. There are thousands of visitors that attend this event each month so this is a great way to create exposure for your company.

If your group is interested in participating in this event, please contact Paul Freiling at the Saint Louis Science Center, 

St Louis Chapter Event - Turning Virtual-Reality Buzz into Measurable Real-World Results
6:30 pm18:30

St Louis Chapter Event - Turning Virtual-Reality Buzz into Measurable Real-World Results

  • Venture Cafe

You may have caught recent sessions on the future of Virtual Reality and Augmented Reality, and where it’s now happening.  By now, you’ve heard the buzz about VR and AR, especially in games.  But HOW can it be used to enhance user experiences with your organization or brand?  HOW can VR and AR increase engagement with your customers and significantly boost retention?

The discussion will be led by VRSTL (“versatile”), a studio in St. Louis creating highly original, cutting-edge experiences for companies and institutions to engage audiences across the full spectrum of devices, including mobile (smartphones & tablets), VR/AR and PlayStation VR.


The session will highlight best practices and new approaches to engagement, as well as what works best both on-site and off-site including concepts that illustrate each idea, and invite audience feedback.  Topics include:

  • Best practices for both on-site and off-site engagement
  • The power of aspirational content (collectibles, avatars, virtual experiences, etc.)
  • On-Site Events & Games: scheduled, ad hoc, seasonal
  • Branded Games
  • Quests – Story-Driven Adventures for Individual Participants - get them to care about your brand/organization!
  • Aspirational Rewards and Status Indicators: Points, Levels, Achievements, Titles, etc.
  • Celebrity Guests
  • Leveraging Social Media
  • Content Management and "Evergreen IP"

 This session is hosted as part of the Venture Cafe Gathering- a weekly gathering of innovators and entreprenuers to connect and make things happen.  See what else is going on at Venture Cafe here:

London Chapter Event
6:30 pm18:30

London Chapter Event

  • The Lights of Soho

Hosted by Steve Dann, VR/AR Association leader in London, and CEO of Amplified Robot, this event will take place at The Lights of Soho, and feature guest speakers and presenters discussing the future of VR and AR technologies across a wide range of business verticals. Steve is known for hosting the largest AR Meetup group in London and will facilitate a fascinating discussion with great speakers soon TBD. 

Virtual Reality Summit - Seoul, Korea
Jun 24

Virtual Reality Summit - Seoul, Korea

  • Korea International Exhibition Center (KINTEX)

The #VRSummit is launching in Seoul alongside RoboUniverse and Inside 3D Printing. Consult with top international experts over 3 days on the latest technology advancements, content creation, digital entertainment, and deal flow.

Get 15% OFF with discount code VRARA. Prices increase on-site so register in advance for the best price! For more information and to register, visit