Retail & eCommerce Committee 

Interested to learn more or participate? Email 


This committee will create best practices, guidelines, and call to actions (e.g., recommendations for standards) for Retail & eCommerce as it relates to VR and AR. 

Committed participants already include: 

  1. Aisle411
  2. InContext Solutions
  3. Studio Transcendent
  4. VRcommerce
  5. ZeroLight
  6. Retailers 
  7. You?

Working Group 


The VR retail market is expected to rise to $1.6B by 2025, according to Goldman Sachs. And AR could reach $30B in sales, as projected by Digi Capital. 

Walgreens added 3-D imagery to its in-store maps. More big-name retailers are looking at VR, including Lowe’s that created the Holoroom, which allows customers to design their kitchen or bathroom space while in its stores, using an app. Then, by using virtual reality goggles, shoppers could step into the design.

Experts say shoppers will continue to see more retailers testing these types of technologies. “Things are moving fast,” said Artemis Berry, vice president of digital retail for the National Retail Federation (NRF), a trade group.


The VR/AR Association (VRARA) is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers. Members and sponsors include Samsung, AT&T, Orange, Mativision, NYU, and many other VR AR hardware, software, and content companies. In addition, VRARA already has a global team of industry experts with over 15 Chapters in major cities in the US, Canada, Europe, Asia, and Middle East to help members grow locally and connect them to global opportunities.

As the VRARA is entering it's second year and passing the 100 members mark, it's time to accelerate growth even further. As such, the VRARA is forming Industry Committees, including this Committee.