Storytelling Committee 

We are doing a market survey to evaluate the most engaging VR genres. Access survey here

Interested to participate, co-chair, or sponsor? Email  

Thank you to the Committee sponsors: 

A+E-TechLab-Logo-2017 (2).png


This committee is creating best practices, guidelines, and call to actions (e.g., recommendations for standards) for Experiences & Storytelling in VR and AR in order to grow the audience (user base) for VR. 


  1. Jeff Olm, JauntVR
  2. Davar Ardalan, SecondMuse (formerly with NPR)
  3. Jeanne Kelly, A+E Networks
  4. Michael Owen, Media Combo
  5. Vacant - if interested, email

Participants include representatives from: 

  1. ADVR
  2. A+E Networks
  4. Finger Food Studios
  5. HBO 
  6. Media Combo
  7. Pound & Grain
  8. SecondMuse
  10. The Associated Press
  11. You?


ADVR is pleased to sponsor this committee as it shares the VR/AR Association’s commitment to creating content that not only delights and connects people, but retains and engages as well. ADVR provides an intelligent monetization and measurement solution for VR and AR worlds, allowing developers and creatives to build unique and thriving business models.
A+E’s TechLab is proud to sponsor the Stories and Audiences Industry Committee and the committee’s recent White Paper on Best Practices. Not only do we believe in the VRARA’s mission to foster collaboration, research and education in the virtual reality and augmented reality ecosystem; we’re eager to contribute to that mission and connect with others who share our passion for a vibrant and relevant future of VR and AR as mediums for storytelling.
— A+E’s TechLab

Data points:

Working Group