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Accelerate your growth, knowledge and connections

Join the global industry association for Virtual Reality, Augmented Reality, and Mixed Reality, connecting leading solution providers with brands & customers.








AutomotiveEducation, Entertainment, Digital HealthJournalism, Retail, VR Experiences,  Others



The VRARA Mission

The VR/AR Association (The VRARA) is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

VRARA has been instrumental in helping Mativision expanding overseas from London. Introductions to major brands and helping build brand awareness in the US market are only some of the activities that are offered via our membership and are already driving value for us. We definitely see VRARA playing a crucial role as we establish ourselves in the US market. Thanks guys!
— George Kapellos. Head of Marketing & Partnerships, Mativision
We’re excited to be part of VRARA and be in a position to make an impact in the VR community. Our opportunity with VRARA has given us access to it’s expanding network that helped us excel and break through into the global market. We continue to look forward in working with VRARA members as we venture into this new wealth of opportunity.
— LNG Studios
VRARA has played a tremendous role in helping to get the word out about Touchstone VR’s consumer insights services and research reports and connecting us with key VRARA partners in the U.S. Since we became members, our VR/AR research has been featured in over 25 major media publications across the world. VRARA is the answer we have been waiting for to help us build up the VR AR community here on the East Coast and at the same time expanding our connections with other amazing VRARA members across the globe. We look forward to attending future VRARA sponsored events and continued partnerships with VRARA members in the years to come.
— Aaron Burch, President, Touchstone Research, Inc.

Industry and Conference Partners

VRARA members get up to 75% off to attend and or exhibit at these events


Connecting a community of cross-vertical knowledge in virtual reality and augmented reality, the association accelerates the market and offers better productivity and return on investment for the VR/AR Association member community, bringing better experiences to market.


The VRARA promotes and supports Chapters in cities throughout the world. Chapters are run by a Chapter President whose responsibilities include hosting events, industry panel discussions and presentations on a bi-monthly schedule, and connecting members interested in growing their VR and AR business initiatives. 

Chapters offer face-to-face networking at local events while the global network of chapters connects the best people and companies anywhere.

Attending events is typically free for VRARA members, and you don't need to be a member to attend.

Interested in being a Chapter President?

Inquire below:


Memberships allow for companies, start-ups and individuals to get direct networking access to other members, research, white-papers and discounted admission to industry events when available.  The VRARA strives to feature and promote the creations, services, research and milestones of Members.

Member Benefits

  • VRARA staff around the world in major cities to help you with business development, marketing, and events. 
  • Unlimited attendee passes for all VRARA chapter events 
  • Discounts of up to 75% off to 3rd party events such as VRAR World, AWE, VRDC, VR2020, ITC, VR Summit, VRX, CVR, Immersive Tech and many more! 
  • Unlimited access to research reports and publications generated by the VRARA
  • Discounts on paid 3rd party research when available
  • Participate in the VRARA Blog, Webcast, and Podcast
  • Participate in joint research and white papers with other members
  • Full access to the The VRARA member directory
  • VRARA and partner speaking opportunities
  • Opportunities to sponsor bi-monthly events and special events, and feature your company on the Association email newsletter

Ideal Members

Ideal Members range from large corporations to early stage start-ups and academic institutions

  • Media and entertainment companies
  • Advertising Agencies
  • Retailers
  • Brands
  • Professional sports teams
  • Software developers
  • Hardware developers
  • Healthcare operators
  • Aerospace and Defense Corporations
  • Real-Estate Architects and Developers
  • Content creators and video producers
  • Academic and entrepreneurship institutions
  • Analysts and research firms
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