Immersiv.io is a startup working in the field of augmented reality for the sports industry. These last years, the company has imagined the future of the fan experience in stadiums and worked with major leagues such as the Bundesliga and sports events such as the Champions League or Roland Garros.
The creation of AR content for entertainment purposes will be very important to win public favors. Indeed, the sports industry has a role to play, sports fans are always looking for outstanding experiences during sports events, and the younger generations are tech adopters and crave for immersion and interaction with their favorite teams.
With its white label solution, ARISE, Immersiv.io wants to mix live data (such as player’s speed, passes, shoot, heatmap…) together with AR content to enhance the viewing experience of every fan (see the video for more). This way of using AR with player live tracking and match data is really innovative and constitutes an opportunity for sports professionals to embrace innovation for the sole purpose of entertaining fans & engage the younger generations.
ARISE: Bring Home the Stadium Experience
Over the last weeks, the company has understood and explored the importance of creating a strong long-distance relationship between teams and fans during these particular times. With the help of emerging technologies, especially through AR, the company has decided to launch a improve its solution to bring home the stadium experience for every fan during remote events.
With ARISE at home, teams and leagues will have the opportunity to engage fans remotely and enrich the fan experience by immersing every fan at the heart of HIS sports show. It will also be a way for sports professionals to reinvent the interactions with fans by offering them an all-in-one second screen experience in front of their TV.
A personalized & interactive experience
Through a 3D mini-pitch and an animated scoreboard placed on the tabletop, every fan can keep an eye on the live game and interact with the pitch to display live statistics and analyze player’s performance throughout the game thanks to live-tracking integrations. Fans can also get closer to their favorite players by making them appears in their living rooms in AR, with real-size 3D avatars and 360 videos.
An all-in-one channel to engage fans communities remotely
With the timeline, fans have access to an informative channel evolving throughout the game, with every match event, video replays and social interactions. It offers the ultimate live view on the main actions of the game, and also permits teams to share editorial content and then animate their fans community remotely (through polls, quiz, match information, curated social media content).
Drive revenue opportunities through sponsorships
Through this interactive experience, teams and leagues can also highlight their partners by monetizing advertising spaces in the timeline, within the pitch or on the scoreboard, exactly like in a stadium. AR content drives effective commercial opportunities for brands to push sponsor presence and merchandising to remote fans.
Paving the way for the Future of Broadcast
AR also permits to create an interactive experience on broadcast by enriching the TV feed, allowing every fan to display multiple screens in front of them. It gives fans the opportunity to interact freely with the content and create their own TV show, by following other games at the same time, displaying replays or exclusive videos in AR directly in their living room at their convenience.
A brand-new solution to reinvent Entertainment in Sport
This experience is set to be available on different devices, from the latest smartglasses (Magic Leap, Nreal, Hololens 2…) to every mobile device (through ARkit & ARcore).
In the near future, AR will have a lot to prove to win mainstream curiosity and show its potential. With the upcoming release of the Nreal Light, the different rumors around Apple AR glasses, or Facebook glasses, the ever-growing importance of Snapchat and its AR lenses... The AR market will continuously evolve and structure itself during the next 5 years.
No doubt that sports professionals, like many other Entertainment industries, must embrace technology to meet new consumer’s expectations. For that reason, working on the future of entertainment by creating original content for smartglasses, which will be a huge trend in the next few years, remains a smart move.
Contact:
Name: Chloe Louis
Email Address: cl@immersiv.io
Website URL: http://www.immersiv.io/arise/
