Martin Herdina, CEO of Wikitude joins us on the show to discuss how Wikitude created an augmented reality engine that empowers thousands of developers globally with iOS, Android & Smart Glasses apps to deliver AR, Image & Object Tracking, Instant tracking (SLAM) and Geo AR. Martin discusses the challenges it took to overcome the growth cycle of AR after starting the company in 2009 and how that perseverance has evolved into one of the largest AR developer tools today. We also discuss the impact of ARKit and ARCore on Wikitude and the industry overall.