WELCOME TO THE SILICON VALLEY CHAPTER OF THE GLOBAL ASSOCIATION FOR VR AND AR

Why Join VRARA Silicon Valley?

As the world's technology epicenter, Silicon Valley and San Francisco have become hotbeds for VR and AR. VRARA positions companies of all sizes to capitalize on this next major computing platform shift.

Carried by chapter leaders that are embedded in VR/AR front lines, a thought-leadership approach is taken towards member support. This happens through the chapter's research, editorial output and events.

Our goal is to connect you with the best and brightest of the VR & AR industries, providing you with the knowledge and the network you need to make an impact. 

When you join the Silicon Valley Chapter, you are also directly connected to the San Francisco chapter, and have access to companies and events from San Jose to San Francisco and everywhere in between.

All of the above is cultivated through:

Full list of member benefits can be seen here.

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UPCOMING EVENTS

See all events here

 

FEATURED EVENTS


NEWS

See all news here

 

FEATURED MEMBERS



THE TEAM

Chapter President Feroz Mohummed feroz@thevrara.com

Feroz Mohummed is the Global Head of Lenovo ThinkReality xR Services & Industrial Solutions. At Lenovo, he built AR/VR Services business from scratch, and under his leadership, Lenovo has successfully deployed multiple Enterprise AR/VR solutions across the globe. Before joining Lenovo, Feroz was one of the founding team members at RealWear, where he wore many hats, including Product Marketing, Product Management, and Global Solutions Engineering. Under his leadership, the team led many successful deployments of RealWear solutions for enterprise customers worldwide. Feroz also worked at Cisco Headquarters & led the Technical Marketing for Energy & Utilities Solutions in the Industrial IoT Vertical Solutions. In addition, at Cisco, he defined the Connected Worker program using Enterprise Wearables, including different smart glasses.

Feroz graduated from Santa Clara University with a Master of Science degree in Engineering Management & Leadership, specializing in Entrepreneurship. Feroz has over 25 years of experience in Enterprise Solutions, building business groups from scratch, defining GTM strategies, and building strategic alliances.

Co-Vice President of Marketing & Events

Marv Su sv-bizdev@thevrara.com

Marv Su has over 20 years’ experience in marketing and business development in spatial (VR), mobile, and personal computing, consumer electronics hardware, software, and semiconductors, subscription services, and e-commerce.  He was CEO and Co-Founder at Athanos, Inc., a company developing a platform that enables immersive 3D experiences without a head-mounted display (HMD).  Prior to Athanos, Marv was Senior Director of Marketing at Analogix Semiconductor, a leading provider of display controllers for virtual reality (VR) and augmented reality (AR) headsets, where he led Analogix’s corporate marketing team and mobile accessories business unit and was the marketing lead for an industry initiative to standardize the VR hardware interface for mobile devices and PCs.  Prior to Analogix, Marv held senior marketing and business development management positions at Vindicia, eMusic.com, Intuit, Infoseek, and Apple.


Co-Vice President of Marketing & Events

Peter Halenbeck sv-bizdev@thevrara.com

Peter has over 20 years’ technical marketing and product evangelism experience with video processing, LCD/OLED display and streaming technology companies. Recently at Analogix, a leading provider of display controllers for VR/AR headsets such as VIVE, Magic Leap, Oculus and others, he established the TruePix lab for performance testing and calibration of HMDs and gaming monitors. Having worked for both global and startup companies, he has been a consultant to engineering teams pushing to deliver a superior end-user front-of-screen experience. He was recently a contributing member to the ICVR standard and the VESA Display Performance Metrics (DisplayHDR) and AR/VR task groups.



Marketing Advisor

Gordon Bell

Gordon Bell has over 25 years of sales and marketing experience. Currently, he serves as Vice President of Marketing at Tests Assured, a leading AR/VR testing service based in Silicon Valley. Before joining Tests Assured, Gordon was part of the founding team at Energous Corporation, which he joined as employee No. 2 in 2013 to not only build a brand for the wireless charging startup but also nurture it from its earliest years through an IPO and global expansion. Before Energous, Gordon served as president at Prosoft Engineering and in various sales and marketing roles at ELSA GMBH, Media 100, and other companies. During his time at Energous, he also served as a member of the board of directors and on the Marketing Advisory Panel for the AirFuel Alliance, an independent, nonprofit consortium working to establish wireless charging standards.








 

NETWORK

Connect and build strong relationships with key players in the VR/AR ecosystem through VRARA or partner-hosted events.

COLLABORATE 

Work with innovators in the VR/AR ecosystem across all verticals, from original content creators to innovative hardware companies.

RESEARCH

Gain unlimited, exclusive access to VRARA research and publications, or, when applicable, receive discounts to third-party reports.