AUREA Award further strengthens VR/AR Association’s Location-Based Entertainment Committee with sponsorship

Working towards a Global VR/AR Entertainment Community

With the sponsorship of the Location-Based Entertainment (LBE) Committee of the VR/AR Association (VRARA), the AUREA Award run by the MackNext creative team of Europa-Park, is expanding its role as enabler and promoter of Immersive Technologies. The support is a commitment to bring the AUREA Award even closer to renowned experts in the Entertainment sector by rewarding the best projects annually worldwide. The close cooperation with the VRARA is a crucial step in this direction by joining its extensive international network of professionals.

In terms of strategic orientation, communicative approach and target groups, the international industry association, founded already in 2015, is a congenial partner that perfectly mirrors our intentions. Just like the AUREA Award, VR/AR Association is designed to foster collaboration between innovative companies and people in the VR and AR ecosystem. For this reason, we look forward to welcoming VRARA members from around the world to Rust next January.
— Marcus Ernst – Creative Project Manager, MackNext

The next award ceremony and professional conference will take place on Jan. 15 - 16, 2020 at Europa-Park, a digital innovation leader in their own right with VR coasters, flying and dome theaters, and the latest 4D attractions, where shortlisted state of the art experiences will not only show where the industry is all headed, but will also be pitched live on stage in front of an all-star Jury. All stakeholders from the entertainment sector from startups to investors, and creatives to corporates are invited to get involved and help the community grow.

Interesting in applying? Submissions are now open until November 1, 2019 and come meet them in person at the VR/AR Global Summit in Vancouver on November 2.

Sharing AUREA´s spirit and entertainment focus, the Location-Based Entertainment Committee’s mission is to build relationships between content creators and venue operators in the entertainment sector. The LBE Committee’s content creators & enablers include the likes of Battleverse, Backlight, Blueprint Reality (Mixcast), Dark Slope, Holocafé, Kaaya Tech, Teslasuit, Ultrahaptics, VR Studio, Dreamcraft Attractions, YDreams Global, The Park Playground, and SpringboardVR which have representatives that meet online monthly to work on everything from infographics and online webinar series to technical white papers and industry surveys. Since LBE consumer spending is expected to reach $809 million by 2022, AUREA Award and the committee will share experiences and insights in order to show the industry all the added-value potentials.
— Philip Wogart - Co-chair Location-Based Entertainment Committee

About Aurea Award
With just 5 AUREA awards up for grabs, film projects, music experiences, live events, games, mixed reality experiences as well as enabling technologies receive center stage in front of a crowd VR & AR enthusiasts. Besides showcasing and awarding the most exciting products and experiences, the conference also delivers thought-leader talks, candid discussions on panels and a slew of workshops, while leaving room plenty of room for networking and enjoyment. In the setting of one of the world's leading theme parks, the conference offers multiple opportunities for groundbreakers to be heard and seen, to connect to the most relevant pioneers in the ecosystem and to become a part of the vibrant AUREA community. 

The VR/AR Association is an international organization designed to facilitate collaboration between innovative companies and people in the VR and AR ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies. Over 4500 companies, brands, school and 27,000 professionals are registered with VRARA and more than 20 committees are working on best practices and guidelines for the industry.