The VRARA is pleased to announce that Sascha Goto has been appointed as Operations Director of the VR/AR Association (VRARA) Central Florida Chapter and will join the chapter Advisory Board

The VRARA is pleased to announce that Sascha Goto has been appointed as Operations Director of the VR/AR Association (VRARA) Central Florida Chapter and will join the chapter Advisory Board.  

Sascha has been in the digital technology and XR industry for 25 years and has worked for companies such as McKinsey & Company and Magic Leap. He has held roles in nearly all areas of product management, solutions management and user experience management.  He is truly passionate about the XR industry and helping to develop the XR ecosystem through the VR/AR Association and will be a tremendous asset to the VRARA community.   

According to Sasch Goto “XR is more than a technological evolution: it’s a transformative shift in how we experience learning, work, and connection. Central Florida, with its unique blend of creative industries, simulation expertise, and academic research, is perfectly positioned to lead this change. The VR/AR Association plays a pivotal role by uniting innovators, educators, and businesses across the region to drive collaboration, foster talent, and accelerate real-world XR adoption. Together, we can shape the future!”

John Cunningham, President of the VRARA Central Florida Chapter adds “we are grateful that Sascha has agreed to support our Central Florida Community and the VRARA globally to help us develop our ecosystem and to execute programs as our chapter Operations Director.  He brings a tremendous amount of XR industry and technology knowledge that will benefit our membership. 

Sascha Goto’s Linkedin profile can be found here
https://www.linkedin.com/in/saschagoto/

The VR/AR Association is headed to AWE 2025

🚀 Big news! The VR/AR Association is headed to AWE 2025 in Long Beach from June 10–12, and we’re proud to share that our very own Founder & CEO, Nathan Pettyjohn, has been invited as the Enterprise VIP Program Expert! 🎉

Nathan is a visionary leader in the XR space—Founder of the VR/AR Association, Applied AI Association, and CEO of The Immerse Group—with a mission to empower 80,000+ professionals across 50+ global chapters. From helping Fortune 500s integrate immersive technologies to pioneering the future of work through AI and XR, he’s at the forefront of driving innovation and transformation.

🔥 Catch Nathan at AWE as he supports enterprise leaders with strategic insight into XR adoption, business integration, and scalable growth. His work continues to shape how immersive tech is implemented across industries.

📍If you're attending #AWE2025, don’t miss the chance to connect with Nathan and the VRARA team—this is where the future of enterprise XR takes center stage.

Special DISCOUNT for our VRARA Members!
Email info@thevrara.com to get your tickets to AWE

#VRARA #XR #EnterpriseXR #AWE2025 #SpatialComputing #FutureOfWork #ThoughtLeadership #NathanPettyjohn #ImmersiveTech #VR #AR #AI

Elevating Immersive Learning. Advancing Real-World Impact.

VR/AR Training Committee
Elevating Immersive Learning. Advancing Real-World Impact.

Overview
The VR/AR Training Committee of the VR/AR Association brings together leading minds at the intersection of immersive technology, education, and strategic implementation. Chaired by Joshua Meah, our committee is designed to serve as a high-value resource for members and partners advancing enterprise and institutional training through extended reality.

Our mission is to establish world-class standards, accelerate real-world adoption, and create frameworks for scalable success across sectors including defense, healthcare, workforce development, and education.

Core Program Areas

1. Thought Leadership
We publish periodic whitepapers offering cutting-edge insights into immersive training design, deployment, and measurement. These publications synthesize member contributions, expert commentary, and real-world case studies—providing VRARA members with actionable strategies and authoritative perspectives on the future of XR training.

2. Government Contracting Advisory
As public sector opportunities expand, we provide guidance on leveraging Phase III and sole-source SBIR pathways for XR-based training solutions. Our sessions cover legal methodologies, technology transfer strategies, and how to secure long-term government partners. Through our strategic network, we also facilitate introductions to prospective public buyers and defense partners.

3. XR Training Best Practices & Demonstrations
Every month, one of our two sessions is dedicated to showcasing novel training models and instructional approaches—from gamified simulations to AI-personalized learning environments. We feature guest speakers, live demonstrations, and curated best practices to ensure our members remain at the forefront of effective, measurable XR training.

4. Industry Collaboration and Strategic Networking
Our committee operates as a catalyst for cross-sector collaboration. Whether connecting developers with integrators, or educators with procurement officers, we facilitate the partnerships that turn immersive vision into measurable outcomes.

Joshua Meah
josh@joshmeah.com
Chair of Training Committee

Vivaldi has been Nominated for an AUGGIE AWARD!

Hello World, we ONE Digital Consulting want to share something with U.

 We are deeply moved. Imagine coming home and finding out that #Vivaldi30 – The Immersive Universe of The Four Seasons has been nominated as “Best Education and Training Solution” at the prestigious #AuggieAwards for #AWE2025!

Today, we ask for just one small gesture—from you, our friends, colleagues, partners, and beloved community:
PLEASE! Give us a +1 on the nominations page. It only takes a few seconds—just log in with Google, no account creation needed.

Vote here

Voting closes on May 14, so hurry!!

This nomination isn’t just recognition—it’s a celebration of how music, art, and education can come together to touch hearts around the world.

What began as a dream to bring classical music closer to students and younger generations has grown into an international movement of emotion, wonder, and learning. Thousands of students have already experienced Vivaldi 3.0 in schools, events, and exhibitions across the globe with the High School of Music Reina Sofia and ONE Digital Consulting.

Over the past few years, we’ve built this experience together with the incredible musician Ara Malikian, with passion, dedication, and love—alongside an extraordinary team that believed in the magic of what’s possible.

Every student who listened, every teacher who shared, every family who trusted, and every friend who believed—this story is yours too. You are the soul of this journey.

Let’s keep inspiring. Let’s keep believing in a more human, inclusive, and educated society. And yes—we’ll see you at #AWE this year!

Please share this special moment with your network—your support means more than you know.

This recognition joins 5 other international awards we’ve proudly received in recent months:
• Most Innovative Immersive Experience Tech Company 2024 – Spain, by Global Business Awards
• Finalist for Best XR in Film & Experience of the Year 2024 and Winner of Best Cross-Media Experience 2024, by AIXR XR Awards
• 3 Wins at The Polys Immersive Awards NY: Best Immersive Experience, Best Educational Experience, and Best Entertainment Experience

Together, we’re making the future resonate!

#Vivaldi30 is available on Pico3Enterprise, Pico4Enterprise, and Meta Quest 3.

XRT Lands Marine Corps Contract to Prototype Next-Gen Maintenance Training System

XR Training (XRT), a leading innovator in immersive training solutions for the defense sector, has been awarded an Other Transaction Agreement (OTA) to design and deliver a next-generation maintenance training suite prototype for the U.S. Marine Corps’ Amphibious Combat Vehicle (ACV). 

This award marks a major advancement in XRT’s expanding role in military training modernization and follows the successful fielding of 81 Wave Warrior ACV Driver Training simulators in 2024, which are now integrated into the ACV training curriculum and operational at locations around the world.

Under this new award, XRT will spearhead the development of the ACV Suite of Training Systems (STS) – a fully integrated digital ecosystem comprised of an Electronic Classroom (EC), Diagnostic Task Trainer (DTT), and Part Task Trainer (PTT). Together, this system will accelerate proficiency, reduce risk, and equip Marines with the technical agility demanded by modern amphibious operations.

“This contract is a milestone in how the Corps prepares its ACV Crewmen and Maintainers – not just for the fight today, but for the complex battlefield of tomorrow,” said Neil Levin, CEO and Founder of XRT. “By combining cutting-edge simulation, modular design, and deep subject-matter expertise across our team, we’re creating a training ecosystem that’s scalable, sustainable, and mission-ready from day one.”

XRT’s elite industry team includes:

• Theory Studios – Immersive 3D modeling & virtual environments

• Enludio – Instructional design and digital learning architecture

• Talon Simulations – High-fidelity motion simulation hardware

• Bubo Defense – Interactive defense systems integration

• RedShred – Secure content and data management infrastructure

• Direct Dimensions – Precision 3D scanning and model generation

• Hatch Exhibits – Physical system fabrication and integration

This OTA empowers XRT and its partners to rapidly prototype and test cutting-edge training capabilities, free from the constraints of traditional acquisition cycles. With this flexibility, the Marine Corps can field tailored, scalable training systems that evolve alongside mission needs and platform updates.

XRT’s leadership on this effort reinforces its role as a force multiplier for Marine Corps readiness and innovation. The ACV STS program will ultimately shape how Marines learn, adapt, and maintain the next generation of amphibious combat power.

Want to experience our XR simulators first-hand?

Join XRT April 29 - May 1 at Modern Day Marine 2025, Booth 631, to see our technology in action and connect with the team redefining maintenance training for the digital battlefield.

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ABOUT XRT

Founded in 2019 by Neil Levin, XRT specializes in developing custom, end-to-end immersive training and simulation applications for the defense sector, having built innovative solutions for both the USMC and the Air Force – including the successful 2024 deployment of 81 Wave Warrior simulators for ACV driver training. These XR-based solutions are ideal for learning complex tasks, preparing for combat scenarios, and developing specialized skills that may be difficult, costly, or impractical to replicate in real-world settings. As a small business and client of the UCF Business Incubation Program at Research Park in Orlando, Florida, XRT employs rapid prototyping and strategic industry collaborations to ensure the final solution addresses every project requirement and is delivered on time and within budget. Learn more and connect with us at XRTraining.io.

Ohio University, HTC VIVE and Virtualware partner to accelerate Ohio’s manufacturing economy

The Ohio University Digital Enterprise Collaboratory (DEC) will provide advanced collaboration, engineering and simulation capabilities using immersive technologies.

Ohio University, HTC VIVE, and Virtualware have partnered to launch a new program called the Digital Enterprise Collaboratory (DEC), which will provide infrastructure to power new digital engineering and workforce development programs to support the growing demand for advanced manufacturing in Ohio.
The partnership combines Ohio University’s leadership in engineering education, HTC VIVE’s industry-leading XR hardware and software technologies, and Virtualware’s enterprise XR platform VIROO. The project will provide Ohio University with the technology infrastructure and capabilities needed to accelerate product development, research, and workforce development by enabling real-time collaboration between disparate university, industry, government, and Department of Air Force Research Laboratories (AFRL) members using the latest digital engineering & immersive technologies.

The program will also expand Ohio University’s existing manufacturing training and certification programs to support the growing demand for new factory workers.

“This program represents a bold step forward in immersive digital engineering,” said Scott Miller, associate dean for Industry Partnerships at Ohio University’s Russ College of Engineering and Technology. “By integrating XR technology into our educational and research programs, we are preparing the next generation of engineers to think spatially, act collaboratively, and solve real-world problems. Manufacturing is Ohio’s largest industry sector that is contributing 17.5% of the state’s GDP and we need to prepare our local workforce for the new jobs in advanced manufacturing.”

“HTC VIVE is proud to be part of this initiative that puts immersive technology at the heart of innovation and education,” said Daniel O’Brien, President Americas at HTC VIVE. “With these new labs, Ohio University is positioning itself as a leader in Industry 4.0.”

John Cunningham, President of Virtualware USA adds “The state of Ohio is home to many manufacturers and will soon be home to new advanced technology factories being built by Intel and Anduril, who need an estimated 7,000 new workers. Ohio University has been asked by the State and manufacturing companies to find ways to help accelerate product development using digital engineering methods and to develop workforce development initiatives using the latest technologies. Our VIROO platform integrated with HTC’s XR solutions provides Ohio University with infrastructure that can be used for many different purposes and years to come.”

Ohio University faces a key challenge, enabling engineers, researchers, and end users to collaborate in real time and in 3D across its geographically separated campuses. Athens and Dayton, located two and a half hours apart by car, currently require physical travel for collaboration. While many end users, such as the U.S. Air Force and Intel, are based in Dayton, much of the University's research takes place in Athens. The implementation of the DEC is set to bridge that gap, helping accelerate research and product development.

The DEC infrastructure consists of two new laboratories located at the Athens Campus and at the OHIO facility in Dayton, located within the Digital Transformation Center (DTC). These labs are connected through the VIROO Enterprise XR platform and are equipped with virtual reality equipment and software tools. Users can collaborate, share projects, product prototypes, and even create digital twins in real time, either from within the labs or from remote desktops, classrooms, or homes. The University of Dayton Research Institute (UDRI) operates the DTC and has partnered with Ohio University to develop and launch the DEC’s Dayton location, furthering the DTC’s mission as a collaborative innovation hub that drives innovation, fuels workforce development, and fosters cross-sector collaboration among academia, industry, and government.

The DEC will officially open on May 5 at the Athens Campus and on May 7 in Dayton. The Dayton DEC opening will be part of the evening event hosted at the DTC during the Dayton Digital Transformation Summit, a regional event focused on innovation and technology in manufacturing and workforce development.

Your Website URL: https://www.virtualwareco.com/news/ohio-university-htc-vive-digital-enterprise-collaboratory/

Uptale & VRDirect Join Forces to Create a Global Leader in Enterprise XR Solutions

Uptale & VRDirect Join Forces to Create a Global Leader in Enterprise XR Solutions

French immersive learning pioneer Uptale and German virtual reality specialist VRdirect today announced that they are joining forces in a strategic alliance. With VRdirect moving to Uptale, the collaboration brings together two early leaders in enterprise XR to create a unified global platform for extended reality (XR) at scale. This partnership combines strong market traction, highly compatible solutions, and a shared mission to make immersive technologies a central pillar of digital transformation in large organizations.

A Shared Vision, One Brand, Global Ambition
VRdirect moving under Uptale.io will represent the most comprehensive and international self- service XR provider available today. With a customer base of over 350 enterprise customers, teams across Europe, North America, Asia, and a combined solution trusted by industry leaders in retail, manufacturing, energy, and professional services. “This alliance is a strong signal to the market. In a rapidly evolving and competitive XR landscape, consolidation is key to building sustainable value - for customers, partners, and the industry at large,” said David Ristagno, CEO of Uptale. “By combining our expertise and reach, we’re not only accelerating our own growth, but also shaping a more mature, scalable, and reliable standard for enterprise XR globally.” Dr. Rolf Illenberger, CEO of VRdirect, added: “This is a move built on shared vision and complementary strengths. Technologically, commercially, and culturally, VRdirect and Uptale are deeply aligned. By moving under the Uptale umbrella, we’re creating a stronger international platform. Capable of meeting the needs of global enterprises even better and driving the next wave of immersive transformation.”

Benefits for Customers
The collaboration brings immediate and long-term value to enterprise clients. Customers will benefit from a unified support structure, even broader international service coverage, and an enhanced feature set – including collaborative learning sessions, ISO-certified security, stronger LMS integration, and AI-powered functionalities. With combined experience and expertise, Uptale will deliver an even broader and more responsive partner experience, while maintaining the intuitive workflows and flexibility clients have come to trust.

Strategic Focus on Growth, Scale, and Global Impact
While both Uptale and VRdirect have built strong reputations in immersive learning, training, and communication, the merger reflects a broader ambition: to create a single, trusted platform that meets the rising demand for scalable, secure, and easy-to-use XR solutions across the enterprise landscape.

The new Uptale organization will focus on:
• International expansion, with operational hubs in Paris, Munich, San Francisco, and Singapore
• Vertical-specific growth strategies, with tailored offerings for sectors such as retail, semiconductor industrials, and Education
• Investment in service excellence, including onboarding, customer success, and global support
• Partner ecosystem development, enabling deep integration with enterprise platforms and digital infrastructure

About Uptale
Uptale is a global leader in Cloud-based Extended Reality (XR) solutions for enterprise Training. Following its strategic integration with VRdirect, Uptale now brings together deep expertise in immersive training and the agility to deploy XR at scale. Headquartered in Paris, with offices inSan Francisco, and Singapore, Uptale supports global organizations in creating impactful immersive content—without technical barriers.

About VRdirect
The Munich-based tech company VRdirect (www.vrdirect.com) is an enterprise-grade, no-code Virtual Reality platform that helps large companies easily create, manage, and share immersive VR content for internal training and communications as well as external sales, marketing, and customer support use cases.

The VRARA is excited to announce that Joseph Nolan has been appointed to the Board of Advisors of the VR/AR Association (VRARA) Central Florida Chapter.

The VRARA is excited to announce that Joseph Nolan has been appointed to the Board of Advisors of the VR/AR Association (VRARA) Central Florida Chapter.  

Joe had a distinguished 26 year career in the US Army starting off as an Infantry Officer our of college and culminating as a simulations officer having served as the Chief of the Army Modeling and Simulation Office and as a Deputy Director of the US Army Simulation & Training Technology Center in Orlando.  After retiring in 2021 as a Colonel, he joined Magic Leap where he led business development for the Defense and Public Sector. Joe currently works for a government contractor that specializes in training solutions. 

 “I was first introduced to XR technology when I worked as the Chief of the Army Modeling and Simulation Office around 2015 and knew immediately that this technology had the potential to transform how we train people, since then I have wanted to be involved in the XR industry.  The VRARA is a great place for people to get together and learn about the technology and the industry and to do business together and am proud to help the association and continue to serve our community.” 

John Cunningham, President of the VRARA Central Florida Chapter adds “Joe has experience both as an end user who has experienced how XR can be used to train people and as a business leader at one of the XR technology pioneers. He has also done something else remarkable to drive the industry forward. Joe wrote and successfully lobbied to insert language in the 2025 National Defense Appropriations Act (NDAA) regarding the use of XR technology.   We are honored that Joe is willing to join our advisory board and support the XR industry writ large through the VRARA.   

Joe Nolan’s Linkedin profile can be found here
https://www.linkedin.com/in/joseph-michael-nolan/

Scott Miller Appointed Board Advisor to the VR/AR Association Ohio Chapter

Scott Miller Appointed Board Advisor to the VR/AR Association Ohio Chapter 

The VR/AR Association (VRARA) is pleased to announce the appointment of Scott Miller, Associate Dean of Industry Partnerships at the Ohio University Russ College of Engineering and Technology as a board advisor to the recently launched Ohio Chapter of the VRARA..

The VRARA recently launched its first chapter in the state of Ohio in order to support the growing demand for immersive technologies in the academic, government and industrial sectors.  The VRARA is a member based industry association that is focused on immersive technologies across all industry sectors, government and academia.

John Cunningham, COO of the VRARA, “We are very pleased that Scott has agreed to help lead the Chapter and to support the growing community of technology companies, academic institutions, government agencies and industry end users looking to learn more about immersive technologies and how to apply them to their organizations. Scott brings decades of experience working across the state in nearly every sector and is passionate about finding ways to educate and improve business through partnerships and collaboration.”

Since joining Ohio University in 1999, Scott Miller has focused on building strong relationships with industry, government, and nonprofit partners to shape and implement programs that elevate and enhance Ohio University’s research and teaching profile. He currently serves as the Russ College’s point person on industry attraction and retention in strategic industry sectors including microelectronics, aerospace and aviation, cybersecurity, artificial intelligence, advanced materials, digital manufacturing, and autonomous vehicles.

“I am honored to support the VRARA and to establish the Ohio Chapter.  I believe that immersive technologies are transformative and applicable to all sectors of our economy and of course in education and research.  The VRARA's global network will provide our local members with access to expertise, new technologies and business opportunities.” adds Scott Miller, Board Advisor VRARA Ohio Chapter. 

Scott Miller along with the new Chapter President, Omari Hitson will be formally recognized at the VRARA Ohio Chapter Launch reception on the evening of May 7th at the Dayton Digital Transformation Summit, Learn More Here

We invite local professionals, innovators, and XR enthusiasts to join our Ohio chapter. Members enjoy exclusive networking opportunities, access to global events, visibility across our extensive platforms, and numerous resources for continuous learning and professional growth. To learn more about membership benefits or become involved, please visit our website or contact us directly at ohio@thevrara.com.

The VR/AR Association is pleased to announce that Emma Valdes has been appointed to the Board of Advisors of the Washington DC Chapter.

The VR/AR Association is pleased to announce that Emma Valdes has been appointed to the Board of Advisors of the Washington DC Chapter. 

A lawyer by trade, Emma currently works as in-house counsel to a crossover investment firm, where she specializes in venture deal review for XR and related technology companies.  She is also a researcher and a published writer whose expertise spans the gamut of Metaverse technologies, particularly as they intersect with data privacy, cognitive liberty, decentralized governance, and constitutional rights. An active member of the VR/AR Association, Emma is a member of the Metaverse Committee, and served on the Enterprise VR Committee as an Editor and Contributor to its "Power of Immersion" whitepaper series, which aims to provide industry case studies and practical guidance to enterprise leaders.

“Through deep research, demonstrations, and conversations with the founders at its forefront, I have been privy to the full scale transformative power of XR, and am wholly convinced that immersive technologies will soon revolutionize our understanding of life, leisure, and the law. These last few years, I’ve been thrilled at the traction around these technologies in the Washington D.C. Metropolitan area – not only in rates of adoption, but also its prioritization in recent policy, and revived prominence in investor portfolios. By serving as a board advisor to the D.C. Chapter, I hope to build a deeper connection with this budding epicenter, and I look forward to partnering with its leadership to support existing innovation and adoption in the D.M.V. and beyond,” says Emma.

According to Dan McConnell, President of the Washington DC Chapter “the use of XR technologies is expanding and becoming more ubiquitous and many organizations from startup to Fortune 100 as well as government agencies and academic institutions are looking to learn more about the XR technology and get involved.  As an active member of the VRARA at the local and global level, Emma will be a great resource for our current members and our XR community overall.

Emma’s Linkedin profile can be found here

Georgia Tech Joins Virtual Reality Augmented Reality Association

Georgia Tech Joins Virtual Reality Augmented Reality Association

The Georgia Institute of Technology announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented reality (AR) and virtual reality (VR). Founded in 2015, the VRARA is an international organization dedicated to fostering collaboration among industry leaders, promoting innovation, and advancing the adoption of immersive technologies. As a strategic sponsor of the VRARA’s Atlanta chapter, Georgia Tech plays a key role in advancing XR throughout the global ecosystem.

As a leading higher education institution, Georgia Tech has been at the forefront of AR and VR research and development. The Augmented Environments Lab has pioneered immersive digital experiences since 1998, focusing on applications that integrate physical environments with digital augmentation. Additionally, the Office of Information Technology (OIT) has been actively exploring extended reality (XR) technologies to enhance teaching, learning, and research, including partnerships with the Georgia Tech Library, and its Center for 21st Century Universities, the Invention Studio @ Georgia Tech, and through efforts with faculty and student groups to explore immersive ER-based collaboration or co-design, the intersection of arts and XR.

“Joining the VRARA reflects Georgia Tech's commitment to driving innovation and supporting lifetime learners,” said Didier Contis, executive director of OIT Academic Research Technologies. “Our collaboration with VRARA will enable us to leverage our expertise in AR, VR, and AI to develop innovative solutions that benefit our students, researchers, and the broader community."

The Georgia Tech-VRARA partnership is also expected to bolster Atlanta's reputation as a hub for technological advancements and technological talent, aligning with the City of Atlanta’s dedication to attracting and retaining top professionals through initiatives that promote a diverse and competent workforce. The collaboration is also poised to create new opportunities for research, development, and collaboration, further solidifying Atlanta’s position as a leader in the tech industry.

“Georgia Tech is one of the world’s premier universities, and we couldn’t be more excited about our continued collaboration to drive strategic impact through innovation in the Southeast and beyond,” said Adam Kornuth, Atlanta Chapter President of the VR/AR Association.

With over 50 chapters around the world, the VRARA boasts a network of more than 60,000 professionals and 4,000 organizations.

For more information about the Virtual Reality Augmented Reality Association, visit www.thevrara.com

Sony Electronics Releases Software Development Kit (SDK) Version 2.5.0 for the Immersive Spatial Reality Display

Sony Electronics Inc. has expanded the capabilities of its 3D glasses-free Spatial Reality Displays, ELF-SR1 (15.6-inch) and ELF-SR2 (27-inch), with the release of the latest software development kit (SDK) version 2.5.0. The Spatial Reality Display is a part of Sony’s XYN brand, a lineup of solutions that integrate software and hardware for the creation of Spatial Content. This SDK version enhances support for OpenXR and introduces new features, improving compatibility with the latest versions of various game engines, creating more powerful application development and viewing performance on the Spatial Reality Display. Download the updates here.

“OpenXR Control Panel” for Enhanced Software Compatibility

• Strengthened application development collaboration, including enhanced support for:

• Autodesk® VRED® 2025.3

• Twinmotion 2025.1.1 and the Spatial Reality Display runtime version 2.5.0

• NVIDIA Omniverse USD Composer 2023.2.5

• Blender 4.2

The newly developed adjustment tool, "OpenXR Control Panel,” enhances options for adjusting viewpoint movement, depth, and three-dimensionality within applications developed by OpenXR-compatible software. It also simplifies the process of saving and loading settings, improving overall usability.

Performance Improvements and Compatibility Updates for Broader Applications

• Support for High Dynamic Range (HDR) and DICOM formats for ELF-SR2
  Enables accurate color reproduction even for high-brightness and wide-color-gamut content in video production, allowing for more realistic 3D visuals. Additionally, selecting the medical DICOM simulation mode supports the color gamut standard for medical monitors as well as side-by-side video.

• Improvement in 3D Rendering Quality for ELF-SR2
  The new facial position correction algorithm enhances the tracking performance of the gaze recognition sensor, resulting in improved 3D rendering quality.

• Support for Latest Versions of Game Engines

• Unreal Engine 5.5

• Unity 6

• Improvements in Unity Plugin Usability
  For further details and usage precautions, please refer to the user manual: 

https://www.sony.net/Products/Developer-Spatial-Reality-display/manual/en-us/

About Sony Electronics, Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs.

🌍 XR Accelerator Program Goes Global — Final Info Session April 22!

Important update about the XR Accelerator Program, now open to startups and SMEs worldwide that build VR, AR, MR, and WebXR using Unity, Unreal, WebXR, or other platforms. 

The program is designed to support companies with a TRL 5+ prototype (Proof of Concept) looking to grow, validate in the Canadian market, and access industry mentorship, business development support, and Demo Day exposure.

What's New:

• Global eligibility is now in place

• Funding details for Southern Ontario & international applicants

• Application and optional program fee info clearly listed

• Unity Pro license available at a discounted rate

• All updates are now reflected in the application form and on the website

Final Info Session – April 22 at 10:00 AM EST

• This is the last chance for interested startups to ask questions before applications close.

• Register here: https://forms.gle/AvtLViRtKKVgPM1aA

Application Deadline: April 30, 2025
Apply or learn more: https://app.smartsheet.com/b/form/661dba10f7d64c35b1afe533344521e6

Virtuix Joins the Virtual Reality Augmented Reality Association

AUSTIN, TEXAS (April 1, 2025) - Virtuix, the developer of the “Omni One” full-body VR system, is proud to announce that it has joined the Virtual Reality Augmented Reality Association (VRARA). The virtual and augmented reality market is expected to exceed $58 billion by 2028. With their VRARA membership, Virtuix is thrilled to stay at the forefront of VR/AR developments for entertainment, enterprise, and defense.

Virtuix recently revealed “Omni Mission Trainer” (OMT), its first product designed for the defense industry. OMT is a mixed-reality training system using 15 omni-directional treadmills that let up to 15 soldiers move physically — walking, running, jumping, and kneeling — without boundaries inside a fully immersive, 360-degree virtual reality environment while using their actual weapons and equipment. Dismounted soldiers, including infantry and special forces, can train together virtually for a range of scenarios, including mission rehearsal, close-quarters battle, and move-shoot-communicate drills.

[VIDEO: https://youtu.be/vZALkwE-aSE]

Virtuix is collaborating with YokoWERX, an innovation cell of the U.S. Air Force, who has already purchased two single-user OMT stations.

“The OMT system is set to revolutionize the military training landscape,” said Adrian Sinclair, COO at YokoWERX. “We look forward to collaborating on the development of this groundbreaking system and pushing the boundaries of military readiness.”

Exclusively for VRARA members, Virtuix is offering free shipping with the purchase of an Omni One system. Use code “VRARA” during checkout prior to April 30, 2025, at www.virtuix.com/omni.

Virtuix is currently offering an investment opportunity through StartEngine to become a shareholder in in the company alongside its big-name investors like Mark Cuban and Scout Ventures. For more information about Virtuix’s investment opportunity, visit https://invest.virtuix.com

About Virtuix:

Virtuix Inc. is the developer of “Omni,” the premier brand of omni-directional treadmills that enable players to walk and run in 360 degrees inside video games and other virtual reality applications. With a commitment to innovation, Virtuix continues to push the boundaries of VR gaming and simulation, delivering immersive experiences to users worldwide. Founded in 2013 and headquartered in Austin, Texas, Virtuix has raised more than $40 million from individual and institutional investors. For more information, visit www.virtuix.com.

Lucid Reality Labs has been nominated for a Webby Award

🚨 Big News from the VRARA Community! 🚨

We’re beyond thrilled to share that Lucid Reality Labs, one of our amazing VRARA members, has been nominated for a Webby Award in the Technical Achievement category! 🏆

Their groundbreaking AI Medical Agent, powered by Inworld AI, is setting a new standard for how immersive tech can transform medical education, scale training, and ultimately save lives by improving patient safety and reducing human error. 🌍🧠

For over 28 years, the Webby Awards have honored the best of the internet—and now, our friends at Lucid Reality Labs are standing shoulder to shoulder with the world’s most impactful innovations.

Let’s rally together and support a member doing truly meaningful work in the XR space!
👉 Cast your vote and show the power of the VRARA community: https://lnkd.in/etZnhmpH

Congratulations to the entire Lucid Reality Labs team—we’re so proud to have you as part of the VRARA family! 💙

HOW TO VOTE

#VRARA #WebbyAwards #AIforGood #XRHealthcare #LucidRealityLabs #InnovationWithPurpose #MedicalInnovation #PatientSafety #VoteNow

A Prototype Exploring VR/AR Applications in Healthcare

A Prototype Exploring VR/AR Applications in Healthcare

Diffusion Studios, a new medical education lab for Elsevier, recently launched a prototype VR/AR application for the Apple Vision Pro that explores the anatomy and physiology of the eye. This application offers a transformative platform for eye care professionals to visualize, practice, and communicate around medical and surgical interventions. This innovative tool demonstrates the immense potential of immersive technologies to enhance precision, education, and collaboration in clinical settings.

The application enables users to explore surgical procedures through detailed, annotated 3D modeling. It allows clinicians to revisit specific moments, compare complex cases, and rehearse techniques. By integrating advanced visualization capabilities with practical tools for learning and communication, this prototype is designed to elevate the quality of care and improve outcomes across healthcare disciplines.

Key Features of the Prototype:
- Immersive Surgical Visualization: Provides a high-definition, interactive experience for analyzing critical procedures in detail.
- Comparative Analysis Tools: Enables side-by-side comparisons of interventions to refine techniques and enhance decision-making.
- Versatile Applications: Serves as a resource for clinician training, patient education, and stakeholder engagement.

Broader Implications for Healthcare

While initially developed for ophthalmology, this prototype is suggestive of broader applications for medical applications across the healthcare space. From surgical training to patient communication and corporate education, it highlights the potential of VR/AR technologies to redefine medical practices. The platform’s ability to deliver high-resolution

imaging, real-time feedback, and intuitive interfaces positions it as a game-changer for fields such as pharmaceutical R&D, robotic surgery, diagnostics, rehabilitation, and telemedicine.

This prototype invites collaboration from partners in the extended reality community who are eager to explore new frontiers in healthcare innovation. By leveraging immersive technologies, we aim to set a new standard for precision, accessibility, and engagement in medical education and practice.

For inquiries or partnership opportunities, please contact:

Caleb Furnas
c.furnas@elsevier.com
Business Development
Diffusion Studios from Elsevier

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

MEMBERS-ONLY DISCOUNT ON HOLOGRAPHIC 3D DISPLAYS

Magnetic 3D aims to supercharge the VRARA community by making glasses-free 3D more accessible for all with special pricing on our Glasses-Free 3D Holographic displays and deeply discounted software licenses. 

Active VRARA members can purchase three sizes to start building immersive experiences without glasses or headsets!

SCREEN VRARA

SIZE    MEMBERS        MSRP DISCOUNT

28”;    $2,999                  $ 4,487 33% off

43”;    $5,999                  $ 9,677 38% off

55”;    $7,999             $12,834 38% off

Pricing includes up to 20 minutes of Magnetic 3D’s eye-popping demo content as well as a one-year manufacturer’s warranty. U.S. Ground shipping additional. 

VRARA community members also get special access to Magnetic 3D's proprietary Unity Plugin, Hypervue to create interactive experiences and content for the 3D displays. We are offering what is usually a $4,500 annual commercial license to VRARA members for just $999 for one year from the date of purchase and includes tech support and training (an additional $2,500 value).  This is a fantastic opportunity for community members to add glasses-free 3D to their offerings and accelerate customer adoption of immersive 3D experiences – NO headgear or eyewear necessary! 

This offer is good through 2025 and expires on December 31st at 12am ET.

To order go to https://info.magnetic3d.com/vrara-2025

Lucky Gobindram appointed as Co-Chair of VR/AR Association Enterprise Commitee

We are thrilled to have Lucky Gobindram help lead our community and host our online sessions for Enterprise Commitee.

Lucky Lance Gobindram is a founder, strategist, and builder working at the intersection of emerging technology and enterprise transformation. As President of Kinemeric, he leads a team focused on delivering next-gen immersive and intelligent solutions for global organizations. With over 15 years of experience driving innovation across XR, AI, and spatial computing, Lucky has helped companies reimagine how they train, operate, and connect. His work spans embodied agents, intelligent systems, and enterprise-scale deployments—always focused on turning ambitious ideas into practical, measurable outcomes. He’s a frequent speaker, advisor, and author known for making the complex simple and the future actionable.

““I’m excited to co-chair the Enterprise Committee because this is where strategy meets real-world application. XR and AI are already changing how enterprises train teams, streamline operations, and engage customers. My goal is to help our members cut through the noise, share proven playbooks, and spotlight applications that actually drive results. Together, we can move faster, scale smarter, and stay ahead of what’s next.””

— Lucky Gobindram