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Tim Cook gives an update on the Apple Vision Pro

Tim Cook gave an update (during the Apple event this week) on the Vision Pro with examples from automotive, healthcare, and entertainment (watch the video below). And, we already know half of Fortune 100 companies have bought an Apple Vision Pro and are developing their solutions. Learn more at our Enterprise Summit 2024 on July 24!

Porsche is using the Apple Vision Pro to build the “showroom of the future”. Tim also mentioned Porsche was using the Vision Pro to train service technicians and reimagine track experiences.

Sharp Healthcare is improving surgical eyecare by using the Vision Pro. Tim said this was being done through “simulation, analysis and optimization”.

Professional film design on a theater-sized screen - film director Jon M. Chu was editing his upcoming film ‘Wicked’ on an Apple Vision Pro. This was being done from the comfort of his home on a “theater-size screen”.

Learn more at our Enterprise Summit 2024 on July 24!

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KK, NYC Guest User KK, NYC Guest User

Apple Acquires FlyBy Media AR Tech & Team

By Kris Kolodziei, NYC Chapter President, the VRARA

I had the privilege and opportunity of being an advisor to FlyBy Media, which just got acquired by Apple. FlyBy Media’s mission was to create powerful new technologies to bridge the physical and digital worlds.

FlyBy Media developed Shimmer, a VR app which uses the phone’s camera and FlyBy Media’s vision technology. When inside a store, shoppers aim their phone’s camera at a product to discover more information about the product.

By Kris Kolodziei, NYC Chapter President, the VRARA

I had the privilege and opportunity of being an advisor to FlyBy Media, which just got acquired by Apple. FlyBy Media’s mission was to create powerful new technologies to bridge the physical and digital worlds.

FlyBy Media developed Shimmer, an AR app which uses the phone’s camera and FlyBy Media’s vision technology. When inside a store, shoppers aim their phone’s camera at a product to discover more information about the product. It makes shopping interesting, especially for curious shoppers. Imagine this technology being preloaded on the iPhone and being native to the iPhone's camera. This opens up a huge opportunity for next-generation shopping experiences for retailers and shoppers. 

In addition, FlyBy Media licensed its indoor location and mapping technology components Google’s Advanced Technology and Products Group and supported Project Tango.  FlyBy also developed a proprietary iPhone based product to create scalable floor plans for integration into Apple’s MapsConnect program (to enable indoor “blue dot” location positioning).   

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The VR/AR Association can help members connect with potential acquirer companies. In addition, the VR AR Association connects members to potential investment opportunities.

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