SAN DIEGO
WELCOME TO THE SAN DIEGO CHAPTER OF THE GLOBAL ASSOCIATION FOR VR & AR
The San Diego chapter of the VRARA is dedicated to growing the VR/AR industry in the region through connecting, educating, and advocating VR/AR as an innovative platform that will transform industries and contribute to our community and economy..
70 +
Chapters
60,000+
Professionals
4,000
Organizations
TEAM
Chapter President
Brian Dyches is a global authority in design, strategy, and digital customer engagement, specializing in mixed-use, multifamily, workplace, hospitality, and retail environments. His firm collaborates with top architectural technology and visualization agencies to push the boundaries of AEC innovation.
He partners with brands, developers, and architects to create impactful “experience personalities” through digital tools like VR, interactive media, and signage. As a thought leader, Brian has spoken worldwide and served as International President of the Retail Design Institute, contributing to organizations such as VMSD, SEGD, and Shop! on digital engagement and experience design.
Global Board of Advisors
Member Benefits
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Networking & Community
• 70+ global chapters in major metro areas
• VIP invitations to exclusive executive networking events
• Member Slack channel to connect with solution providers & brands
• Real-time
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Knowledge & Insights
• Unlimited access to chapter events (in-person + online)
• Weekly web conferences with industry speakers
• Publications: guidelines, case studies, KPIs, ROI reports
• Member directory: vendors, brands, and professional contacts
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Growth & Visibility
• Speak or exhibit at VRARA + partner events
• Get featured in newsletters, podcasts, and social (80K+ reach)
• Sponsorship opportunities with member discounts
• Showcase alongside global leaders in XR & AI
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Savings & Resources
• Discounts at 3rd-party industry events and conferences
• Software & AI partner discounts
• Up to 40% off paid analyst research + private sessions
• Access to member-only reports, rentals, and tools
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Learning & Development
• Participate in industry committees shaping best practices
• Training programs (online + on-site)
• University partner program with academic collaboration
• On-demand classes and workshops
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Industry Recognition & Leadership
• Exclusive industry awards and recognition programs
• Opportunities to lead panels and roundtable discussions
• Gain industry certifications to enhance credibility and leadership profile
Why VR/AR ?
Connect
Great ideas stall without the right partners
Learn
Startups struggle for visibility against industry giants
Collaborate
Teams waste money without research and best practices
VR/AR Videos
See for yourself. Watch the full video for details.
Become a Member Today
✺ Frequently asked questions ✺
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You get access to a global network (70+ chapters; 60,000+ professionals across 4,000+ organizations), weekly online sessions, on-demand videos, industry publications, and analyst access. Members also get event discounts, a member portal, analyst reports, a job board, and equipment-rental perks.
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Yes—there are 70+ city chapters running meetups, trainings, and networking. Together we host 300+ events each year; see what’s near you or online
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You can join 20+ industry committees to co-create standards, reports, and real-world pilots (like Next-Gen VR/AR Technologies). Sign up from the committees page and collaborate in the member portal and Slack:
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Builders and decision-makers across VR/AR/XR and AI: founders, product and design leaders, enterprise innovators, educators, and researchers. If you want credible peers, practical learning, and visibility, you’re in the right place
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Apply to speak or demo at chapter meetups and major events, or pitch articles for our publications and podcasts (80K+ social reach). You can also volunteer on committees or share case studies through the member portal
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Click Join Now to pick a plan and create your member profile—it takes about one minute GO THERE NOW