Learn how enterprise teams could accelerate HMI design and validation using View R, an XR validation tool developed by South Korean startup Byond R, now optimized for Apple Vision Pro. In this session, William Sohn walks through practical automotive use cases, immersive UX workflows, and explains how View R bridges the gap between creative design, precise development, and confident decision-making using XR.

Industrial Use Case 1: Automotive HMI Validation

• Show how HMI is used to simulate and test in-vehicle UI experiences with simple tools in XR

• Stakeholder collaboration in cockpit mockups using AVP

Industrial Use Case 2: Virtual Early Validation of UX & HMI Concepts

• Enable design and engineering teams to validate interface logic, layout, and user flow early in the process

• Reduce costly prototyping cycles by catching issues before physical implementation

• Support multi-stakeholder review in shared immersive cockpit environments

• Powered by a built-in middleware layer, View R automates the conversion of 3D formats like FBX, USD, and STEP—enabling teams to rapidly import and validate 3D files.

Core Layer:

• Apple Vision Pro-based prototyping

• How View R runs as a portable tool for UI/UX teams and design stakeholders

Speakers:
William Sohn: U.S. Director of, Byond R. William leads Byond R’s U.S. expansion, connecting immersive XR technology to practical enterprise adoption. While not a developer himself, William A firm believer in the transformative potential of virtual and augmented spaces, William’s focus is on empowering businesses to seamlessly integrate XR into their workflows—bridging vision, usability, and impact.

BrightTalk Webinar

In a rapidly evolving digital world, how can we preserve and pass down cultural heritage—not just for future generations but also for ourselves? AR/VR offers a powerful way to bridge the past and the future, transforming how we experience, interact with, and safeguard traditional culture. Through immersive interactive experiences, cultural heritage becomes more accessible, engaging, and dynamic—no longer confined to museums or textbooks but a living, evolving part of our daily lives.

Event Registration HERE

Join the VRARA LA Chapter for our next and upcoming LinkedIn Event covering XR in the enterprise!

Sven Brunner CEO and Co-Founder of Sphere , Colin Yao CTO of Sphere and Jason J. Lee Global Sales of Sphere will be discussing many different aspects of enterprise XR solutions.

Learn how Sphere has unlocked the secrets to scaling spatial collaboration projects for Fortune 500 clients like Volkswagen, Pfizer, and Micron. We'll explore the essential elements and actionable strategies for overcoming common XR implementation challenges and maximizing your bottom line.

Hosted by Vahé Karamian CTO of Noorcon Inc. and VRAR Association - Los Angeles Chapter President.

Register today!

Register today!

Join this webinar led by Vahé Karamian (CTO at Noorcon Inc. and VRAR Association - Los Angeles Chapter President) and Guido Gioioso – CEO and Co-Founder of WEART Haptics – will go through 5 successful use cases where haptic technology transforms the XR experience.

Haptics introduces a new interaction paradigm in XR applications by enhancing user experience through touch, deepening immersion and cognitive engagement. Without haptics, XR lacks physical sensation, breaking the illusion and preventing perception of virtual objects' properties like shape, texture, and weight. Visual and auditory cues are often used as substitutes, but they can overwhelm these senses and reduce realism. In this talk, Guido Gioioso – CEO and Co-Founder of WEART – will go through 5 successful use cases where haptic technology transforms the XR experience.

Reserve your ticket today!

Join the VRARA Orange County Chapter for an unforgettable night of food, drinks, networking and most importantly, fun! Our bioluminescent beach-themed event will put the "AR" in PARTY!

There will be a DJ, photo booth, AR trivia, thrist-quenching drinks, delicious food and best of all, it is a five minute walk from the Long Beach Convention Center / AWE. Come dance, chat, network, eat, drink and socialize with the rest of the AR world at AWE!

The 15th annual AWE will be in Long Beach this year and with over 6,500 expected in attendance, we are ready to celebrate and pARty!

This event is co-hosted by the VRARA Los Angeles Chapter and together we are planning this to be a night not soon forgotten.

Reserve your ticket today!

Come join our two part workshop session where you will learn about AR Gaming and monetization!!!

Today, users seek active engagement over passive ad consumption. Brands and advertisers are embracing new formats by blending gaming, advertisements, and AR to drive engagement and combat ad fatigue.

These virtual workshops teach you how to pitch, design and build AR games using Facebook’s Spark AR platform.

As a participant, you’ll have access to individual and small group coaching, plus helpful resources to help move your own AR game ideas from concept to completion.

Join the workshop led by co-founders of AREYES Studio, Alexander Surnin and Ivan Pavliuchenko to learn how to onboard clients and create your first commercial AR game, from concept to development and implementation!

Hosted by Vahé Karamian VR/AR Association (VRARA) Los Angeles Chapter.

Join us for an exclusive event as we discuss the challenges of Automated Testing for XR Applications.

XR promises a more immersive and connected digital world, where entertainment, education, and work are seamlessly integrated with our daily lives using the magic of immersive technologies. However, these experiences often fail to reach their intended audience or the full potential envisioned by content creators for one reason: Poor Quality.

Guest Speaker: Shane Evans, Co-Founder and CPO of GameDriver
Guest Speaker: Scott Allen, CTO of Oberon Technologies

Hosted by Vahé Karamian - VRARA LA Chapter President

In this talk, we’ll discuss how test automation can save you time and money while helping to improve consistency and quality, ensuring your game or immersive experience is reaching its full potential. You’ll hear from a representative from Oberon Technologies, who are experts in delivering hyper-realistic VR applications for training and simulation, and how they embarked on a journey to improve their time to market, reduce development costs, and ultimately improve the quality of their applications by bringing automated testing into their build-test pipeline.

Join us for an exclusive event as we introduce ShapesXR, a groundbreaking tool that redefines spatial design and collaboration.

Guest Speaker: Inga Petryaevskaya, CEO of ShapesXR
Hosted by Vahe Karamian - VRARA LA Chapter President

In this immersive experience, we'll explore the evolution of XR content and delve into the innovative product development workflow behind ShapesXR.

XR content transcends the limitations of flat screen 3D by immersing users in a fully interactive and spatial environment. Unlike traditional 3D displays, XR technology offers users a sense of depth, scale, and presence, enhancing their ability to perceive and interact with digital content in a more intuitive and natural manner.

Agenda:
-Introduction
-How does XR content differ from flat screen 3D?
-What does the new product development workflow look like for XR?
-Selected use cases and examples
-Live demo of ShapesXR - the power of truly spatial design and collaboration
-Final remarks

Bio:
Inga Petryaevskaya is the Founder and CEO of ShapesXR. Inga's journey in XR began over seven years ago when she co-founded Tvori, a VR real-time animation software aimed at revolutionizing storytelling and 3D animation. During the development of Tvori, Inga and her team recognized the need for tools that could democratize the creation of immersive content, including VR, AR, and Mixed Reality apps, games, and experiences. Inga's solid vision is that spatial apps need spatial creation tools, you have to be immersed in the medium of your user to build magical and delightful XR experiences.

This realization led to the creation of ShapesXR, a platform with a mission to make spatial design and collaboration accessible to everyone. As a product owner, Inga is dedicated to delivering a seamless user experience that empowers individuals, regardless of their 3D expertise, to collaborate and design spatially, inside 3D.

Prior to starting the journey of an entrepreneur, Inga held a Director role at the office of the CTO at Dell Technologies, responsible for driving internal and external innovation projects, including M&A, and prior to that was a researcher at Siemens Corporate Technology. Inga holds engineering degree and MSc in Computer Science from Hamburg University of Technology. See less

You're Invited to join the VRARA LA chapter for this special event!

AI Artist Refik Anadol will host a private talk for the VRAR association on Saturday 18th February.  (The official opening is 6-8pm but we have private access at 11:30 to meet the artist!)  

Please join us!

Time:  meet 11:30 - 12:30

Location: 925 N. Orange Drive Los Angeles, CA 90038

We will go across the street for casual brunch afterward. (Note: attendance at the exhibit and talk are free: attendees will be responsible for their own food and beverages at the brunch)

Please RSVP to la@thevrara.com

Register here (click on the Upcoming tab)

Learn about how Virtual and Augmented Reality is used now and what the future holds for the Billion $ industry for Sports and ESports!

Moderator

• Travis Cloyd, Worldwide XR

Panelists

• Tracey Tague, UCLA/Rose Bowl, Learfield IMG College

• Matt Gamewell, Anaheim Ducks and Honda Center

• Christina Heller, Metastage

• James Giglio, MVP Interactive

RSVP here (click on the Upcoming tab)

With the majority of retail closed for the foreseeable future, every brand to reevaluate and invest in their digital channels. How do you stand in the never ending sea of digital content? 3D and AR are not futuristic, expensive technologies, they are here now to help you create a more tangible digital experience your customers will love. Join experts from leading brands, technology companies and more to learn actionable steps to create a cohesive 3D strategy that is proven to increase online sales and reduce returns.

Speakers

Hosted by: Natascha French, LA Chapter President, VRARA 

Moderated by: Travis Cloyd, XR Worldwide

Panelists: 

William Kightley, Fendi

Ashley Crowder, VNTANA

Tiffany Stone, Verizon

Join the VRARA OC Chapter for a cup of holiday cheer (on us) to ring in the new year and see a demonstration of the zSpace VR AR laptop computer.

See it here: 

https://www.youtube.com/watch?v=Fw4q5ji_Elw&feature=youtu.be

When: December 27, 2019

Where: Javatinis Seal Beach

Time: 8:00 - 9:00 a.m 

RSVP to orange@thevrara.com

RSVP here

The VR AR Association (VRARA) Orange County Chapter meeting will bring together education practitioners and industry experts in VR and AR from Orange County, CA. Participants will have the opportunity to view the new VR/AR lab at Orange Coast College (OCC) and hear about the region's first Immersive Media (VR/AR) Certificate program. Attendees will also have the chance to see the Infinadeck - the world's first true omnidirectional treadmill designed to be integrated with VR. A buffet and networking time are included.

Contact Josephine Munis at josephine@thevrara.com for discounted tickets.

TechCrunch is coming to LA on October 18 for the premiere of its first-ever AR/VR event in partnership with UCLA. This single-day event will bring together industry leaders (like Baobab Studios’ Maureen Fan and the team behind 6D.AI) and content creators for in-depth conversations, interactive demos, and networking opportunities. Learn more and check out the speaker lineup here. New speakers and demos are added every day.

What: TechCrunch Sessions: AR/VR
When: October 18, 2018
Where: Royce Hall at UCLA

Early Bird tickets are now on sale for $99.
Students get in for just $45.
Event Details: https://tcrn.ch/2Bji7Nr