James Giglio, Founder & CEO, of MVP Interactive is our guest. MVP Interactive enhances brand experiences through custom-built experiential technology such as virtual reality, augmented reality, gesture, facial morphing, social media platforms and mobile applications.
James has been working with Coca-Cola (among other major brands) over the past few years to create in-venue and out-of-venue experiences and programs that are on the forefront of experiential technology.
MVP Interactive has worked with the NBA, NFL, NHL, MLB, the U.S. Open and many others to deploy VR/AR and immersive tech activations. This is a great discussion on how the company has achieved success, and very educational on why big brands and sports teams are diving into VR and AR marketing.