The MIX Conference (formerly known as the XM Conference) is an
evening packed full of marketing innovation and experiences.
Focusing on the intersection between marketing and emerging
technologies, trends disrupting today’s sales and marketing funnels are
discussed with actionable takeaways for forward thinking marketers.
In addition to a keynote presentation and a panel discussion in the
theatre, the exhibition lobby features activations and innovative
marketing solutions enhancing our ability to tell stories on and offline.
120+ attendees with 77% holding positions within Founder/Owner,
VP/Director and Manager are expected. The flow of the evening is
carefully designed to foster valuable networking, quality introductions,
career opportunities, and new business opportunities.
Presented by the BCAMA, the MIX Conference is Vancouver’s
showcase of a growing marketing and technology community now
commanding global attention.
Keynote: Adam Bauer VP Partnerships - West at Shazam
Titled: Augmented Reality: The 3rd Wave of the Internet
Shazam has changed the game by making augmented reality accessible and scalable for brands. In this first-ever presentation on Canadian soil, Adam Bauer of Shazam will share with us the next phase of immersive mobile marketing.
Discover how to bring your marketing materials to life—products, packaging, advertising, events and more — through augmented reality experiences including 3D animations, product visualizations, mini-games and 360-degree videos. AR creates immersive experiences and allows brands to reach audiences through a compelling, interactive new medium.