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VRARA Birmingham Chapter Launch Event

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With special thanks to the NatWest for their support in providing the venue and the refreshments for this event.

Join us and up to 70 other tech businesses & individuals at our official launch event and learn more about VR, AR and the tech involved in this exploding industry. 


  1. Steve Dann
  2. Sarah Jones
  3. Alan Dolhasz

Steve Dann

Steve is the Chapter President of the VRARA London Chapter. Steve is the Founder & CEO of Amplified Robot, a leading development agency in augmented reality. Steve runs the London Augmented Reality MeetUp group and is known as one of the most connected persons in AR within the UK

Sarah Jones

Immersive Storyteller. VR influencer. Academic.

Sarah is an immersive storyteller, using 360 degree technology and virtual reality to bring together new forms of narrative. Sarah focuses on technological embodiment, understanding an environment and culture through being someone else in a virtual world. Her works interrogate ideas of increased presence through multi-sensory films and challenging perspectives within the virtual world. These tools are consequently applied to educational scenarios to foster experiential learning through VR and Sarah is an advocate for using virtual reality technology for teaching and learning.

Sarah is the co-founder of @VRGirlsUK and an active champion of women in technology. She is listed in the top 100 of global influencers in VR. She spent more than a decade working as a television reporter covering everything from the US elections 2008 to being in Sex and the City, Sarah moved into academia and works at Coventry University, happily spending her days immersed in a virtual world.

Speaker: Alan Dolhasz

Alan Dolhasz is a researcher at the Digital Media Technology Lab (, Birmingham City University. His research interests lie in the fields mixed and augmented reality, image processing, perception and machine learning, particularly focusing on human perception and computational improvement of photo-realism in composites and mixed reality scenes.

Alan also works on several industry-facing programmes designed to improve knowledge exchange and collaboration between industry and academia (Innovation Engine, Innovate UK) as well as managing Birmingham in Real Time - a project focused on championing the use and improvement of open data in the Birmingham area. He’s also a keen rock climber in his spare time.


What makes objects and scenes appear realistic? With the VR/AR industry rapidly gaining speed, this question is raised more and more often as we try to leave the uncanny valley. 
This talk will explore a range of concepts and properties impacting how we perceive the realism of combinations of the real and virtual, as well as methods and frameworks for assessing realism in this context. 

Earlier Event: June 1
New Realities - Vienna
Later Event: June 5
VRARA Toronto Chapter